Improve Your Sales Letters Instantly with These 4 Simple Steps!
Improve Your Sales Letters Instantly with These 4 Simple Steps!
sales letters so FAST?”
One of my clients even shared with me how much time he was
spending, hunched over his keyboard, trying to create the
“perfect” winning sales letter.
A long time ago, my personal mentor and good trusted friend
told me a secret that I have used ever since to write sales
letters and any other type of business (or personal) letter.
I shared this tip with my client and he's spending much less
time agonizing over his sales letters now.
The “secret” is a little copywriting trick known by the
acronym: AIDA. No, I'm not talking about some Italian opera
- AIDA stands for: Attention, Interest, Desire and Action,
the 4 components every good letter must have.
Here's how it works:
Attention Think about the person you are writing to. What
will benefit THEM? Why should they care about what you have
to say? If you keep your writing focused on how what you
have to say will benefit them, you'll capture their
attention and compel them to keep reading.
Interest Once you've captured their attention with your
benefits, it's time to back those benefits up and hold your
reader's interest with a few facts. Keep it short and sweet,
but give 'em the facts - this stuff just isn't that
interesting and won't keep your reader riveted to your
letter for long.
If you told your reader at the start of your letter that
your product would help him lose 30 lbs. by next week - you
better be ready to back that up with some facts about the
ingredients in your product that will do just that. (And if
you DO have a product guaranteed to cause that kind of
weight loss, call me!)
Desire Now that your reader is interested in what you have
to say, you need to help them understand why they should buy
from you … most people buy on emotion, and then look for
logical reasons to back up their decision. Don't make them
have to work too hard to rationalize their decision! Tell
them about the advantages of buying from you, provide an
iron-clad guarantee, offer a great deal and back it all up
with testimonials from satisfied customers. (If we were
fishing, this is where I'd tell you to “set the hook”!)
Action Here's where you reel 'em in! Make sure you close
with a strong call-to-action that gets them to click the
“order now” button or pick up the phone immediately.
Something like:
HURRY! Limited Time Offer - Act Now - Don't Miss Out! Call
Now to Place Your Order or visit us as www.lose30lbsnow.com
(hey, if you DO have that product, that domain is available
- I just checked as I made it up)..
Make sure you provide order details or instructions on what
you want the reader to do - what kind of action should they
take? Call for more information? Place an order immediately?
State it very clearly and make it super-easy to do and you
will be surprised at how successful this simple little
formula will make your next sales letter writing project! Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CFrequently clients will ask me, “How can you write effective sales letters so FAST?”
One of my clients even shared with me how much time he was spending, hunched over his keyboard, trying to create the “perfect” winning sales letter.
A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less time agonizing over his sales letters now.
The “secret” is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.
Here's how it works:
Attention Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.
Interest Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with a few facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to your
letter for long.
If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back that up with some facts about the ingredients in your product that will do just that. (And if you DO have a product guaranteed to cause that kind of weight loss, call me!)
Desire Now that your reader is interested in what you have to say, you need to help them understand why they should buy from you … most people buy on emotion, and then look for logical reasons to back up their decision. Don't make them have to work too hard to rationalize their decision! Tell them about the advantages of buying from you, provide an
iron-clad guarantee, offer a great deal and back it all up with testimonials from satisfied customers. (If we were fishing, this is where I'd tell you to “set the hook”!)
Action Here's where you reel 'em in! Make sure you close with a strong call-to-action that gets them to click the “order now” button or pick up the phone immediately.
Something like:
HURRY! Limited Time Offer - Act Now - Don't Miss Out! Call Now to Place Your Order or visit us as www.lose30lbsnow.com (hey, if you DO have that product, that domain is available - I just checked as I made it up)..
Make sure you provide order details or instructions on what you want the reader to do - what kind of action should they take? Call for more information? Place an order immediately? State it very clearly and make it super-easy to do and you will be surprised at how successful this simple little formula will make your next sales letter writing project!
About the Author:
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at .
Want to use this article in YOUR eZine or business publication? You can, as long as you include the complete article along with my bio above!
Improve Your Sales Letters Instantly with These 4 Simple Steps - To learn more about this author, visit Caroline Melberg's Website.
Like this article? Share it with your friends
Frequently clients will ask me, “How can you write effective
sales letters so FAST?”
One of my clients even shared with me how much time he was
spending, hunched over his keyboard, trying to create the
“perfect” winning sales letter.
A long time ago, my personal mentor and good trusted friend
told me a secret that I have used ever since to write sales
letters and any other type of business (or personal) letter.
I shared this tip with my client and he's spending much less
time agonizing over his sales letters now.
The “secret” is a little copywriting trick known by the
acronym: AIDA. No, I'm not talking about some Italian opera
- AIDA stands for: Attention, Interest, Desire and Action,
the 4 components every good letter must have.
Here's how it works:
Attention Think about the person you are writing to. What
will benefit THEM? Why should they care about what you have
to say? If you keep your writing focused on how what you
have to say will benefit them, you'll capture their
attention and compel them to keep reading.
Interest Once you've captured their attention with your
benefits, it's time to back those benefits up and hold your
reader's interest with a few facts. Keep it short and sweet,
but give 'em the facts - this stuff just isn't that
interesting and won't keep your reader riveted to your
letter for long.
If you told your reader at the start of your letter that
your product would help him lose 30 lbs. by next week - you
better be ready to back that up with some facts about the
ingredients in your product that will do just that. (And if
you DO have a product guaranteed to cause that kind of
weight loss, call me!)
Desire Now that your reader is interested in what you have
to say, you need to help them understand why they should buy
from you … most people buy on emotion, and then look for
logical reasons to back up their decision. Don't make them
have to work too hard to rationalize their decision! Tell
them about the advantages of buying from you, provide an
iron-clad guarantee, offer a great deal and back it all up
with testimonials from satisfied customers. (If we were
fishing, this is where I'd tell you to “set the hook”!)
Action Here's where you reel 'em in! Make sure you close
with a strong call-to-action that gets them to click the
“order now” button or pick up the phone immediately.
Something like:
HURRY! Limited Time Offer - Act Now - Don't Miss Out! Call
Now to Place Your Order or visit us as www.lose30lbsnow.com
(hey, if you DO have that product, that domain is available
- I just checked as I made it up)..
Make sure you provide order details or instructions on what
you want the reader to do - what kind of action should they
take? Call for more information? Place an order immediately?
State it very clearly and make it super-easy to do and you
will be surprised at how successful this simple little
formula will make your next sales letter writing project! Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CFrequently clients will ask me, “How can you write effective sales letters so FAST?”
One of my clients even shared with me how much time he was spending, hunched over his keyboard, trying to create the “perfect” winning sales letter.
A long time ago, my personal mentor and good trusted friend told me a secret that I have used ever since to write sales letters and any other type of business (or personal) letter. I shared this tip with my client and he's spending much less time agonizing over his sales letters now.
The “secret” is a little copywriting trick known by the acronym: AIDA. No, I'm not talking about some Italian opera - AIDA stands for: Attention, Interest, Desire and Action, the 4 components every good letter must have.
Here's how it works:
Attention Think about the person you are writing to. What will benefit THEM? Why should they care about what you have to say? If you keep your writing focused on how what you have to say will benefit them, you'll capture their attention and compel them to keep reading.
Interest Once you've captured their attention with your benefits, it's time to back those benefits up and hold your reader's interest with a few facts. Keep it short and sweet, but give 'em the facts - this stuff just isn't that interesting and won't keep your reader riveted to your
letter for long.
If you told your reader at the start of your letter that your product would help him lose 30 lbs. by next week - you better be ready to back that up with some facts about the ingredients in your product that will do just that. (And if you DO have a product guaranteed to cause that kind of weight loss, call me!)
Desire Now that your reader is interested in what you have to say, you need to help them understand why they should buy from you … most people buy on emotion, and then look for logical reasons to back up their decision. Don't make them have to work too hard to rationalize their decision! Tell them about the advantages of buying from you, provide an
iron-clad guarantee, offer a great deal and back it all up with testimonials from satisfied customers. (If we were fishing, this is where I'd tell you to “set the hook”!)
Action Here's where you reel 'em in! Make sure you close with a strong call-to-action that gets them to click the “order now” button or pick up the phone immediately.
Something like:
HURRY! Limited Time Offer - Act Now - Don't Miss Out! Call Now to Place Your Order or visit us as www.lose30lbsnow.com (hey, if you DO have that product, that domain is available - I just checked as I made it up)..
Make sure you provide order details or instructions on what you want the reader to do - what kind of action should they take? Call for more information? Place an order immediately? State it very clearly and make it super-easy to do and you will be surprised at how successful this simple little formula will make your next sales letter writing project!
About the Author:
Entrepreneur and outdoor photography adventurer Caroline Melberg is President and CEO of Small Business Mavericks, a division of Melberg Marketing. She has over 20 years of experience creating marketing communications materials and writing copy for some of the largest and most successful companies in the world. Her small business columns are syndicated online, and she publishes the popular eZine, "Small Business Maverick Secrets." Learn insider Maverick Marketing secrets you can use immediately to find new customers and increase your sales. When you subscribe, you'll also get a FREE copy of her e-Book, "Local Small Business Internet Marketing Secrets" - learn insider secrets to marketing your local small business on the Web today! Get your FREE subscription at .
Want to use this article in YOUR eZine or business publication? You can, as long as you include the complete article along with my bio above!
Improve Your Sales Letters Instantly with These 4 Simple Steps - To learn more about this author, visit Caroline Melberg's Website.
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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