Tweet

The 13 Most Powerful Words in Marketing

Written by: Caroline Melberg

Article Overview: Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign.

The 13 Most Powerful Words in Marketing

Everyone knows that words have power (well, maybe not everyone - but everyone who reads Blue Chip Tips does!) Consider the word, "nice." Nice doesn't pack any power. It just sits there, doesn’t it?

"We had a nice dinner." That doesn't tell you much. How about, "We had a delicious dinner." While "nice" tells you nothing, "delicious" describes the meal.


How about this sentence: "I went for a walk on the beach. It was nice, sunny and quiet." Compare that to, "I went for a leisurely stroll on the beach. It was rejuvenating and the sun was shining brilliantly across the water."


See what I mean about words having power?

The same holds true for words you use in any marketing campaign you launch. A famous study done by Yale University once pegged the “12 Most Powerful Words in English-language Advertising” as:

You

Money

Save

New

Results

Easy

Health

Safety

Love

Discovery

Proven

Guaranteed

I would add the word, “Free” as well – when used cautiously. (Too many Internet scams have abused the word). Used in context, however, “free” can be powerful.

While these words definitely have power – they are no magic bullet. Trying to use powerful words to make up for weak copy overall is like trying to use a band-aid to fix a broken leg. Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign.

Related Articles
  The Strategic Use of Powerful Words, According To Your Strategic Thinking Business Coach
  The 3-Most Powerful Words in Sales
  The Strategic Use of Powerful Words For Your Marketing - Advice From Your Strategic Thinking Business Coach
  The Most Powerful Free Marketing Methods! ~100% Profit Secrets
  How Emotional Words Play a DeadSerious Role in Google Ads Blog Post Titles

Article Tags:



Related Forum Posts
Ad words - And I forgot... you could give Google Ad Words a try. I've used that in the past and was never able to get my click rate below 20 cents, but perhaps you'll have better luck. With Google Ad Words, your ad (which you must make sure you write properly) will send people to your website, so it's a must have.
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: How To Drive Traffic To Your Site Through Our Forums - Thanks for this post, it has been bothering my mind on how I can generate traffic to my blog site and now you have point me to the right direction. Words cannot express my joy for this post. Thanks.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

3 Health Insurance Misconceptions

How do you keep it together on a daily basis?

How to Handle the “I Am Not Interested” Objection

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.