The Five Best Ways You Can Use Publicity To Get Free Advertising For Your Small Business
The Five Best Ways You Can Use Publicity To Get Free Advertising For Your Small Business
1. Become a Feature Story
One of the easiest ways to generate a little bit of talk about and interest in your small business is to invite a local newspaper, magazine, or news channel to feature a story about you and your company. This should be of no cost to you other than some persistence in calls to get someone interested in your tale. These types of publications and local news shows are always looking to feature someone from the community who has a success story or some advice to offer to others, and if you can find just the right angle to catch and interest readers and viewers, then they will love to publish your story for free. On-air interviews, via television or radio, also work well as this gives local viewers and listeners the opportunity to see or hear with whom they would be working if they were to patronize your business. This type of publicity is free and advantageous to all parties involved, and can typically help your business locate new customers and hopefully spark new interest in the services that you have to offer.
2. Become Active in Your Community
If you are not already, look for ways to get your voice heard within your town and neighboring communities. Any time you have a public forum in which to speak, you must do this. This is an absolutely free way to get your name, face, and name of your business out there and to get people talking, and you may even be compensated for your time by whomever it is holding the event. Local Chambers of Commerce are always hosting programs at which they love having small business owners attend and speak, as do Rotary Clubs, schools of many varieties, and possibly even churches and other places of worship. Speaking at these types of events is an easy and often quite profitable way for a small business to get some publicity, and in turn, free advertising.
3. It's the Small Things That Count
How many times have you been driving down the road these days and seen vehicles painted or emblemized with a company logo? We see that every day and often, those things really stick in our heads. What an easy and cheap way to advertise for your small business! This type of publicity draws people in, and is a great way to advertise your company logo, phone number, and even web address. Make everything you do a way to advertise for your small business. Wear company T-shirts, put your logo on your car and your laptop, but get that name out there and exposed to the public.
4. Use the Internet
This sounds easy enough, but you would be surprised at the numbers of small businesses that are not taking advantage of the Internet and the multiple small business Internet marketing tools that are available to them. Many on-line forums will allow you to join the group and give you space for free introductions. This is a great chance to work your company name in and have it introduced to a brand new group of people.
You Tube is available for free video for your company, and networking in general is just so important. Once you establish some contacts, offer to have a link established on your website to others if they will return the same favor to you. This is a win-win situation for all who are involved.
5. Freebies
Be willing to give a little of your time. Offer free estimates, customer referral plans, and other such incentives that will encourage more and more people to support you and your small business venture. Furthermore, make sure that you get yourself and your company listed in any free local directories that are available.
The small business world is tough, but manageable, with the usage of these five simple tools that can help create a buzz about your business and provide publicity and free advertising. Of course, advertising is so important in the business world, and if you utilize these things along with your paid ads, your business is sure to profit and remain a hit for many years to come.
The Five Best Ways You Can Use Publicity To Get Free Advertising For Your Small Business - To learn more about this author, visit Caroline Melberg's Website.
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Let's face it. The world of having your own small business is tough. Expenses are large, and often, revenue and cash flow are not. So the entrepreneur in the small business world always has to find ways to be creative in how he or she markets and advertises, with the goal of finding new local customers and better ways to increase local sales. It is an added bonus for the business owner when publicity comes his way. Hopefully it will be positive in nature, and more than likely, it will be free. The key to making this work for you, the small business owner, is to develop ways to generate positive publicity about your small business, and therefore, increase your cash flow. There are several different ways this can be done, and with a little work and steadfastness on your part, you will find a way to turn local small business publicity into a profitable venture for you and your family.
1. Become a Feature Story
One of the easiest ways to generate a little bit of talk about and interest in your small business is to invite a local newspaper, magazine, or news channel to feature a story about you and your company. This should be of no cost to you other than some persistence in calls to get someone interested in your tale. These types of publications and local news shows are always looking to feature someone from the community who has a success story or some advice to offer to others, and if you can find just the right angle to catch and interest readers and viewers, then they will love to publish your story for free. On-air interviews, via television or radio, also work well as this gives local viewers and listeners the opportunity to see or hear with whom they would be working if they were to patronize your business. This type of publicity is free and advantageous to all parties involved, and can typically help your business locate new customers and hopefully spark new interest in the services that you have to offer.
2. Become Active in Your Community
If you are not already, look for ways to get your voice heard within your town and neighboring communities. Any time you have a public forum in which to speak, you must do this. This is an absolutely free way to get your name, face, and name of your business out there and to get people talking, and you may even be compensated for your time by whomever it is holding the event. Local Chambers of Commerce are always hosting programs at which they love having small business owners attend and speak, as do Rotary Clubs, schools of many varieties, and possibly even churches and other places of worship. Speaking at these types of events is an easy and often quite profitable way for a small business to get some publicity, and in turn, free advertising.
3. It's the Small Things That Count
How many times have you been driving down the road these days and seen vehicles painted or emblemized with a company logo? We see that every day and often, those things really stick in our heads. What an easy and cheap way to advertise for your small business! This type of publicity draws people in, and is a great way to advertise your company logo, phone number, and even web address. Make everything you do a way to advertise for your small business. Wear company T-shirts, put your logo on your car and your laptop, but get that name out there and exposed to the public.
4. Use the Internet
This sounds easy enough, but you would be surprised at the numbers of small businesses that are not taking advantage of the Internet and the multiple small business Internet marketing tools that are available to them. Many on-line forums will allow you to join the group and give you space for free introductions. This is a great chance to work your company name in and have it introduced to a brand new group of people.
You Tube is available for free video for your company, and networking in general is just so important. Once you establish some contacts, offer to have a link established on your website to others if they will return the same favor to you. This is a win-win situation for all who are involved.
5. Freebies
Be willing to give a little of your time. Offer free estimates, customer referral plans, and other such incentives that will encourage more and more people to support you and your small business venture. Furthermore, make sure that you get yourself and your company listed in any free local directories that are available.
The small business world is tough, but manageable, with the usage of these five simple tools that can help create a buzz about your business and provide publicity and free advertising. Of course, advertising is so important in the business world, and if you utilize these things along with your paid ads, your business is sure to profit and remain a hit for many years to come.
The Five Best Ways You Can Use Publicity To Get Free Advertising For Your Small Business - To learn more about this author, visit Caroline Melberg's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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