Tweet

Top Tips for Growing YOUR EMail Marketing List

Written by: Caroline Melberg

Article Overview: "Using your small business customer list to build your e-zine list, you will be off to a great start to building a steady stream of new customers."

Top Tips for Growing YOUR EMail Marketing List

Part of internet marketing involves promoting your business. E-Zine lists are a great way to start marketing your business. But first you need to get people interested in signing up for your e-zine. Using your small business customer list to build your e-zine list is a great place to start.

E-mail your current customers to let them know you are launching your first e-zine. Keep it simple, a couple of paragraphs are fine. Don’t over sell yourself, but do let them know why they should sign up for your e-zine.

Spike their interest by enticing them with "Something for them" or "how unique" your e-zine is and what makes it so different from other e-zines. You might even want to include a sample of your first issue or simply include the entire issue as a special promotion introducing your first e-zine.

Make sure you give specific directions on how to sign up for future e-zines. You can tempt your readers with what they will be missing if they don’t sign up. Include a link in your e-mail that takes them to a sign-up form for your e-zine. The easier it is for your customers to sign up, the more likely they will.

Offer free and useful stuff that you know your audience needs and wants that you give them when they sign up. You can make it a free report, e-book, helpful tips, or other important resources you think your reader might be interested in.

Let's say you own a Dog Grooming and Supplies business, and you want to launch your new e-zine. You might offer a free e-book on dog nutrition or dog safety (what's "ok" for your dog to eat if he does so accidentally, and what you should rush him to the emergency vet for). By giving your customers something of value to them, they will gladly give you their e-mail address to receive more of your valuable tips in your weekly e-zine.

Not everyone will sign up for your e-zine the very first time they see it, so it is important that you provide other ways for them sign up if they want to. You can do this by providing your website address on your business cards with the e-zine information.

Make sure every page on your website has a link or a sign-up box that takes them to a form where they can sign up for your e-zine.

Design a page on your website devoted specifically for your e-zine.

Have a sign-up sheet that you carry with you so that when you are talking to your customers about your e-zine you can sign them up then and there. Or, have them give you one of their business cards and write "e-zine" on the back of it. Then you can sign them up when you get back to your office.

Promote your e-zine in your e-mails with a signature file (small text file) that can be automatically attached to the end of e-mail messages you send and place a link in your e-mails that takes them directly to your sign-up form.

Write articles related to your industry and publish them in article directories. Give other people approval to use your article as long as they give you credit for writing the article by including a link to your e-zine sign-up form.

Submit your e-zine to websites with databases for articles and e-zines.

Exchange your e-zine with customers who also have e-zines by being a featured guest author in their e-zine.

If you belong to other groups that have newsletters, be sure to mention your e-zine and why it is valuable.

Include a free subscription to your e-zine for current customers.

One of the most challenging tasks in building your business is marketing. With a little persistence, consistency, and by using your small business customer list to build your e-zine list, you will be off to a great start to building a steady stream of new customers.

The greatest thing about publishing an e-zine is watching how your customers will forward it to their friends and associates – people you would never have contacted. When they sign up for your newsletter, and forward it to THEIR friends and associates, you will start to see the power that writing a weekly e-zine has to increase your customer base and grow your sales as a result!

Related Articles
  Top 10 Email Marketing Tips to collect Opt-in email list
  Learn How To Generate Your Own Traffic Without Google Or Any Other Site
  Online Business - Email Marketing and Co-registration Leads
  Take Your Marketing To The Next Level With Advanced Affiliate Marketing Tactics
  E Mail Marketing Campaigns

Article Tags:



Related Forum Posts
Business Tips - How about: Tips for managers to handle employees more effectively? Tips on how to deal with difficult customers? Tips on how to deal more effectively with suppliers? The only three I have in mind right now, but will try to come up with something else. Chris
Re: What's 1 word to describe what your business will be in 2012 - Growing. MichelleJ
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

12 Principles to Spark Innovation

Why Marketing Outsourcing is Growing So Quickly

How to Handle the “I Am Not Interested” Objection

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.