Why Local Media Personalities are Dying to Get Your Small Biz Press Release
Why Local Media Personalities are Dying to Get Your Small Biz Press Release
News is happening around us all the time; we only get to see it from our daily existence or through the media. The media are in the business of sifting through the tens of thousands of news pieces happening every day, sifting out wheat from chaff and presenting it to us in print, sound and vision.
This is a major task by any standard and is where you can help the media, and especially media personalities, with your Small Business Press Releases.
It goes without saying that this will in turn help you.
Every newspaper, radio station and television media outlet will have their star reporters and journalists who have to come up with pieces involving human interest stories, genuinely new innovative products and services as well as commentary from industry "experts" to provide credibility to a story. Their function in life is to find and present these stories and that is not as easy as you might think.
News may happen all around us, but how often is a news crew at the bank when it gets robbed? Not often, it's very rare and that's why such an occurrence would be news. In fact, finding and researching news ideas is time consuming and hard work and here is where you come into the picture.
If you are sponsoring a charitable or non-profit event, think about the human interest in what you are trying to achieve. Are you raising money for someone local, if so why does that money need to be raised and who for? Sending deprived children to camp, a food drive for the poor or funding medical treatment for a sick child with no insurance are all philanthropic, newsworthy efforts. Tugging at the heartstrings of readers, listeners and viewers will generate local interest in what you are doing, and incidentally in your business.
You may have an innovative product or service that the community as a whole would genuinely be interested in hearing about. Perhaps you have a service that will help save the elderly money, a product that a new tax break makes attractive or will save the environment because it is eco-friendly.
So why are your local media personalities dying to get your Press Release?
First, you will be sending them your Press Release and it will be clear, to the point and in a format that they want. Straight away you are making their job easy; you have already found them a story and done the initial research for them. It's as if someone made a sale for you for free.
Second, you are providing your local media personality with an opportunity to become directly associated with what you are doing. If this is something to assist the whole community, notify the public of a serious issue or a worthy cause, they themselves become associated with it as do you; it’s a win-win situation.
Third, if you have positioned yourself as an objective provider of business information in your field, you become very well placed as an industry expert that a local media personality can call on to lend a story credibility. Experts do not grow on trees and again, you're looking here to gain stealth publicity by association and you need to be perceived as trusted, informative and reliable.
While not every release you send will get picked up by local editors, be consistent with your efforts and over time you will build credibility and trust with your local media people – they will look to you as someone they can call on as an expert in a particular area – someone who is reliable and provides clear, accurate information.
Think about who your local media personalities are and what areas they concentrate on and tailor-make your activities with them in mind……has the news just happened or are you going to help make it?
Why Local Media Personalities are Dying to Get Your Small Biz Press Release - To learn more about this author, visit Caroline Melberg's Website.
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Does news happen or is it made?
News is happening around us all the time; we only get to see it from our daily existence or through the media. The media are in the business of sifting through the tens of thousands of news pieces happening every day, sifting out wheat from chaff and presenting it to us in print, sound and vision.
This is a major task by any standard and is where you can help the media, and especially media personalities, with your Small Business Press Releases.
It goes without saying that this will in turn help you.
Every newspaper, radio station and television media outlet will have their star reporters and journalists who have to come up with pieces involving human interest stories, genuinely new innovative products and services as well as commentary from industry "experts" to provide credibility to a story. Their function in life is to find and present these stories and that is not as easy as you might think.
News may happen all around us, but how often is a news crew at the bank when it gets robbed? Not often, it's very rare and that's why such an occurrence would be news. In fact, finding and researching news ideas is time consuming and hard work and here is where you come into the picture.
If you are sponsoring a charitable or non-profit event, think about the human interest in what you are trying to achieve. Are you raising money for someone local, if so why does that money need to be raised and who for? Sending deprived children to camp, a food drive for the poor or funding medical treatment for a sick child with no insurance are all philanthropic, newsworthy efforts. Tugging at the heartstrings of readers, listeners and viewers will generate local interest in what you are doing, and incidentally in your business.
You may have an innovative product or service that the community as a whole would genuinely be interested in hearing about. Perhaps you have a service that will help save the elderly money, a product that a new tax break makes attractive or will save the environment because it is eco-friendly.
So why are your local media personalities dying to get your Press Release?
First, you will be sending them your Press Release and it will be clear, to the point and in a format that they want. Straight away you are making their job easy; you have already found them a story and done the initial research for them. It's as if someone made a sale for you for free.
Second, you are providing your local media personality with an opportunity to become directly associated with what you are doing. If this is something to assist the whole community, notify the public of a serious issue or a worthy cause, they themselves become associated with it as do you; it’s a win-win situation.
Third, if you have positioned yourself as an objective provider of business information in your field, you become very well placed as an industry expert that a local media personality can call on to lend a story credibility. Experts do not grow on trees and again, you're looking here to gain stealth publicity by association and you need to be perceived as trusted, informative and reliable.
While not every release you send will get picked up by local editors, be consistent with your efforts and over time you will build credibility and trust with your local media people – they will look to you as someone they can call on as an expert in a particular area – someone who is reliable and provides clear, accurate information.
Think about who your local media personalities are and what areas they concentrate on and tailor-make your activities with them in mind……has the news just happened or are you going to help make it?
Why Local Media Personalities are Dying to Get Your Small Biz Press Release - To learn more about this author, visit Caroline Melberg's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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