Caroline Melberg Articles

Top Tips for Growing YOUR EMail Marketing List - Click To Read Article
"Using your small business customer list to build your e-zine list, you will be off to a great start to building a steady stream of new customers."

How to Use Twitter for Business - Click To Read Article
These days, marketing your business means thinking outside of the box. Just thinking that you are going to get the same results by doing the same things you’ve always done is going to allow your competitors to get ahead.

Are You Making These 5 Common Pay-Per-Click Mistakes in Your Small Business? - Click To Read Article
Pay-Per-Click (PPC) is probably the greatest breakthrough to come along in advertising since the launch of television. It’s much more affordable for the small to mid-size business owner to leverage for their business. That being said, PPC is not as easy as it seems at first glance.

A Marketing Lesson From The Godfather - Click To Read Article
In marketing our product, we need to "make 'em an offer they can't refuse."

Where to Advertise Your Small Business Online…Without Paying a Penny! - Click To Read Article
Without a large budget to accommodate the overwhelming costs of advertising in print publications, attracting the attention of buyers can be a serious challenge. Yet, the cost of reaching your audience: zero dollars.

Would You Rather be an EEL or a Shark? - Click To Read Article
Why PPC is a More Targeted Form of Promotion than SEO Particularly for Local Small Businesses!

What Beer PopTarts and Hurricanes Have to do with YOUR Business - Click To Read Article
Wouldn't it be great if you could know NOW with almost complete certainty the events that were going to happen next week or next month or next year that would impact your customers or your business?

Your're Not After Clicks…You're After Sales - Click To Read Article
It's no secret that in today's world, on-line success depends in large part on how much traffic you drive to your website. What good is a ton of traffic coming to your site, if it doesn't improve your website results? Remember, you're not after "clicks" – you're after sales!

The Three Reasons Your Small Business Needs a Blog - Click To Read Article
Blogs are not just for ordinary people who wish to expound on their hobby or area of special interest. Blogs are for the smart small businessperson who understands the power of the published word online.

Improve Your Sales Letters Instantly with These 4 Simple Steps! - Click To Read Article
If you've ever struggled to put together a winning sales letter, you need this.

The Five Best Ways You Can Use Publicity To Get Free Advertising For Your Small Business - Click To Read Article
There are several different ways to be creative in how a small business owner markets and advertises, with the goal of finding new local customers and better ways to increase local sales.With a little work and steadfastness on your part, you will find a way to turn local small business publicity into a profitable venture for you and your family.

Beyond the Weather: Small Talk Tips for Networking Your Small Business - Click To Read Article
F.O.R.M. works great because it works as a memory tool for when you are in social situations and you want to get to know the person you are talking with, and you want that person to remember you – and your business. Instead of talking about the weather, use FORM to make your conversation count.

Your Local Small Business Online Marketing Funnel - Click To Read Article
"Successful small business Internet marketing is all about establishing relationships. Just as customers in your brick and mortar store have a chance to come in and get to know you, online customers need to be given the chance to learn more about what you do and to decide that they want to do business with you. This is where the concept of your small biz online marketing funnel comes in. Your small biz online marketing funnel is a means by which you can - over time - find new customers and increase your small business sales.

Six Steps to Creating a Successful E-Book - Click To Read Article
As a small business owner, you will most likely be publishing an e-book about your products or services, which is excellent as starting with a subject you are familiar with is the first key to success.

How to Prevent Accusations of Spam - Click To Read Article
Accusations of spam can have serious consequences for your small business, and it is crucial to keep your web address free from suspicion of bad activity.

"How to Build and Maintain a Powerful Email Marketing List for Your Small Business - Click To Read Article
Offering the most convenient form of staying in touch with friends and family, e-mail is also the primary way for your small business to maintain a steady list of loyal customers.

Why Local Media Personalities are Dying to Get Your Small Biz Press Release - Click To Read Article
You can help the media, and especially media personalities, with your Small Business Press Releases which in turn will help your business.

10 Things You MUST Do to Drive Massive Traffic to Your Local Small Business Website - Click To Read Article
There are multiple tactics that you can – and should – use to make people aware of your website and to encourage them to visit. Each one of these tactics is very simple to do – BUT you can’t just do one.

7 Things You Can Do Today to Make Google Fall Head Over Heels in Love with Your Small Business Website - Click To Read Article
Creating your own small business website requires some planning to get it right. You want Google to sit up and take notice of your site at first glance. Here are 7 things you can do today to quickly improve your Google ranking results.

Want More Web Traffic? 5 Make-or-Break Tactics to Help the Search Engines Find Your Small Business - Click To Read Article
There are a lot of things that can be done to get your local Web site noticed by your local customer base. Five of those techniques are invaluable in guiding you to success.

How to Run With the Big Dogs...Even With an Underdog Marketing Budget! - Click To Read Article
Wouldn't it be great if you could know NOW with almost complete certainty the events that were going to happen next week or next month or next year that would impact your customers or your business?

Blogging For SEO: How To Get Maximum Search Benefit From Your Small Business Blog - Click To Read Article
If you have a small business blog, or are thinking of starting one, you should be aware of the ways you can use your blog to drive traffic to your Website. It's simpler than you think.

Business Directories: The Place to List Your Local Small Business When Looking for Local Customers - Click To Read Article
One of the oldest and most effective ways to market yourself online is through local small business directory listings. It is a time consuming process to list your small business in the right directories, but a necessary one to ensure good rankings for your website.

The 13 Most Powerful Words in Marketing - Click To Read Article
Powerful words, combined with powerful, well written, benefit-packed copy is the best formula for guaranteeing powerful results from your marketing campaign.

The Most Important Website Marketing Tactic for Small Business Marketers - Click To Read Article
Before trying any of the new tools and techniques on the Internet, you must Optimize Your Website.

E-Mail Marketing - Click To Read Article
E-mail marketing is a great way to reach your intended audience without being intrusive on their time or wasteful of your advertising dollars. Many people now use their e-mail on a daily basis that this is the fastest way out there to spread your information quickly and efficiently.

Geotargeting Your PPC Campaign to Find LOCAL Customers for Your Small Business - Click To Read Article
To attract purely local customers through PPC, you need to target them on a local basis. This is where geographical targeting, or geotargeting, comes in. Geotargeting your Pay-Per-Click (PPC) campaign in order to find local customers for your small business is really quite easy to do.

How to Get Your E-mail Marketing Past Spam Filters and Firewalls and Into Your Customer's Inbox - Click To Read Article
There are a number of challenges that get in the way of companies' e-mail marketing campaigns. Spam filters and firewalls used by your customers cause some of those challenges. Here are some ways to get past those and into your customer's inbox.

5 Secrets to Compelling Headlines: The Fish of 10,000 Casts - Click To Read Article
If you want to reel in your prospects, here are 5 secrets for writing compelling headlines.

What's Your Story - Part I - Click To Read Article
Increase your search engine rankings and boost sales.

What's Your Story - Part II - Click To Read Article
Strategy to deliver targeted visitors to your website.

How Article Marketing Helps Link Popularity and SEO - Click To Read Article
The most important role your articles will play for you is to provide link popularity with great SEO qualities. The technique is really quite a simple one. Article marketing is one of the earliest marketing strategies to be used in the World Wide Web. It is a well-proven strategy that works well.

The Top 5 Small Business Marketing Tips for Budget-Minded Business Owners - Click To Read Article
Budget-minded business owners fear that small business marketing needs to be expensive in order to be effective. Here are five simple tips for small business owners who are looking to save dollars, while still running an effective online marketing campaign.

10 Ways to Find Ideas for Articles - Click To Read Article
Many people feel they cannot write articles. They have unpleasant memories of writing essays at school, and they feel that their writing skills will simply not be good enough. This is the wrong attitude, for almost anyone can write a good article if they try. The first hurdle to get over is to find a suitable subject to write about. This article lists 10 ways to find ideas for articles.

How Creating Optimized Blog Posts Increases Link Popularity and SEO - Click To Read Article
Although the majority of blogs are more akin to rambling diaries chronicling some unknown person's daily life, they can have a much more serious use from an Internet marketing point of view. The search engines like Blogs. They are already highly SEO'd and can so easily be further optimized through the use of a variety of plugins. This means that the search engines will visit a properly maintained blog regularly. It also means that any links the search engines find on the blog will be noted and visited too.

How to Pick a Search Engine Friendly Domain Name for Your Business (Even if You Think All the Good Names are Taken!) - Click To Read Article
Here are 9 top tips for finding a great domain name for your on-line identity that will rank well with the search engines – and help your potential customers find you as well.

Three Prongs of the SEO Fork - Click To Read Article
There are three essential components of any web page that must be in place in order for that page to rank highly.

On-line Reputation Management For Your Small Business - Click To Read Article
Harmful anonymous on-line comments can influence customers to stay away from your small business based on nothing but hearsay. Once the damage is done, it is extremely hard to reverse. On-line reputation management has become the most important aspect of on-line marketing.

Small Business Email Marketing - Finding Gold in a Down Economy - Click To Read Article
These days, small businesses are looking at what they can do to ensure that they are able to grow. Given the down economy, finding additional clients, up-selling to your current customers and ensuring that you are able to get everyone who buys from you to come back for more can be a bit of a challenge.

The 5 Steps to Creating a Killer Strategic Marketing Plan for Your Business - Click To Read Article
In order for a business to succeed, there are a few key things that you're going to need. You're going to need a product or service that people are looking for. You're going to need to know whom you will be marketing your product or service to and you're going to need a great marketing plan in place.

Blogging for Business - Click To Read Article
True or false: blogs are never going to be an effective form of marketing for small businesses

5 Ways to Know that Your Website Needs a Makeover - Click To Read Article
Gone are the days when you could build a website and leave it there to do the work for you. Sure, back when the Internet was just catching on it was possible to create a quick website using a basic template and to add just a little bit of information about your company and to know that your customers would find it


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