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Taking Aim with your Business
| Guest post by: Edward Abel |
Article Overview: At the start of a new year, it's a good idea to take stock of your business by reviewing your Vision, Mission, and your Main Business Goals.
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Free Download - Are Your Goals SMART? By Edward Abel |
Taking Aim with your Business
At
the start of a new year, it's a good idea to take stock of your
business by reviewing your Vision, Mission, and your Main Business
Goals.
Now,
I hear you asking, "How are a Mission and Vision Statement going to
help my business?" True, having a well written Mission and Vision is
not going to miraculously bring you more customers.
But, it is going to jump start your strategic brain and ultimately lead
you to the detail of business planning: your Main Business Goals.
Your
main business goals are the overarching, strategic actions you will
take to bring your mission to life and achieve your vision. This is
where the action comes to your business. It is your objective, your
aim, your target, and your intentions for being in business. Knowing
your Main Business Goals will tell you what you need to do each day in
your business.
What does a Main Business Goal look like? Take a look at Cold Stone Creamery. Based on it's mission and vision of becoming the #1 best-selling ice cream brand in America, the company's goals might look something like this:
- Sell an average of 5,000 gallons of ice cream monthly.
- Open and maintain 500 locations in the thirty largest metropolitan areas across the United States.
- Launch a television marketing campaign that raises awareness of Cold Stone's products and service, and increases the average per-store sales by 40%.
- Implement customer service training across the company's stores that results in customer evaluation scores of at least 8 out of 10.
While
none of the above goals are genuine Cold Stone goals, they do
demonstrate the value of goal setting and how goals feed into the
company's mission and vision. That is, imagine not having the goals
above. How would Cold Stone employees know specifically what the
company is trying to achieve in the marketplace and its strategic
action plan for getting there? Goals set the stage for success. They
create clarity about what needs to happen.
To
determine the overarching strategic goals for your business, review
your vision and mission statements, ask yourself the following question
and apply it as it relates to the functional areas of your business.
Ask yourself, what needs to happen in each of these areas to achieve my vision:
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Commitment
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Don’t Neglect This Part of Your Business
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Article Tags: business coach, business coaching, business consultant, business owner, business owners, business training, entrepreneur, ideas for small business, opening a start how to business plan
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About the Author: Edward Abel RSS for Edward's articles - Visit Edward's website Determined to find a way to educate and advise others in the construction and sustainability of a vital business, he founded ABEL Business Institute. Over the course of this process, he developed The SkillPreneur Business System, a systematic approach to the construction, maintenance, and growth of a business's--an approach that has become the philosophy and methodology of ABEL Business Institute. Ed is an adjunct professor of entrepreneurial studies at New York University (NYU) as well as the Director of the business division at the world class Institute for Professional Excellence in Coaching (iPEC). At iPEC, Ed directs the business division that is responsible for supporting the graduate coaches in their business development process. Click here to visit Edward's website   How Does Your ServiceProduct Benefit Your Client THE 5 REASONS SUPERSTAR ATHLETES HAVE A SECRET WEAPONAND WHY YOU SHOULD TOO Leadership According to Napoleon Hill The Art of Effective Communication in the Small Business World The Evolution of Your Business |
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- Great topic Andy! For me it's:
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- Taking a shower
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- Late at night (I'm more productive / creative at night than during the day)
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- Hi Evan,
I was curious to know what you'd suggest and I think you gave excellent advice. Taking a year out to try and start your own business is a great idea. Taking a year out after college is a well established option so I guess it doesn't prejudice your chances of getting a job should you wish to do so later on; it probably improves your chances if you've been getting valuable experience of managing a business and of course, if all goes well, you won't need to find out.
Definitely a video for my website.
Thanks!
David
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2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: looking for experienced affiliate feedback
- Hi Chris,
That's a great tip. The real benefit to running an affiliate marketing is getting other people to promote your business for you. Taking a pro-active approach as you suggest will certainly help.
Exclusive: Interview with Results
- Hi Forum Members,
I'm helping start up a Business Coaching and Consulting company here in Toronto, Ontario, Canada (a Subsidiary of RSC Business in Los Angeles).
As a Research and Development Intern I am required to practice my listening and interview skills by surveying Small and Medium Businesses on thier Business.
This Survey is designed by RSC Business to also assist the Business being interviewed more insight into their own business.
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At the end of these interviews I will be publishing a report of the results and they will be made available for free to the Interviewees. The Report data will include responses from a minimum of 100 interviews.
I would like to extend this opportunity to members of the Forum.
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