Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header
Share for a Cause









What You Need to Know About Marketing!

Written by: Edward Abel

Article Overview: If you're like most small business owners, you have a basic understanding of marketing and why you need to do it. However, most small business owners these days are forgetting the basic goal that effective marketing will archive and are reducing their marketing efforts because of an "economic downturn."

Free Download - Are Your Goals SMART? By Edward Abel
Name: Email:

What You Need to Know About Marketing!

If you're like most small business owners, you have a basic understanding of marketing and why you need to do it. However, most small business owners these days are forgetting the basic goal that effective marketing will archive and are reducing their marketing efforts because of an "economic downturn." The text book definition of marketing is that it is the suite of principles and strategies you use in your business to persuade your target market to contact your business. Simply stated, your marketing must create desire for your product or service.

Now, of course it takes some work to determine how to create desire for your project or service, but (here's the key), if you don't broadcast your marketing message consistently and with an ongoing basis, your marketing will most certainly fail and you will have lost much or all of your efforts. Plus, this key will hold true no matter what the current economic environment. Whether the economy is up or it is down; consistent, ongoing marketing will always win over no or little marketing.

Many business owners become overwhelmed with the thought of marketing. Keep this in mind...your marketing doesn't need to be "perfect" or "expensive," it just needs to be consistent and ongoing. "Good enough" is often "good enough." And, just remember this; marginal marketing that is consistent and ongoing is always better than perfect marketing that never makes it out the door.

Action Steps - Follow these steps and you will certainly see results:

  1. Determine what your customers desire (aka: needs).
  2. Focus on the benefits of your offering, not the features.
  3. Start simple and improve over time (remember, good enough is often good enough).
  4. Continuous Marketing (no matter what the current economic condition).

Related Articles
  Geek Marketing 101
  Future Marketing kicks out the ancient marketing
  Real Estate Marketing Strategies - Tips for Creating Success
  Is PR Marketing? Is Marketing PR?
  How to fix sputtering marketing

Home > Small-Business-Consulting > Edward Abel > What You Need to Know About Marketing
Article Tags: business coach, business coaching, business consultant, business owner, business owners, business training, entrepreneur, ideas for small business, opening a start how to business plan

About the Author: Edward Abel
RSS for Edward's articles - Visit Edward's website

Ed Abel has invested more than three decades learning how to build a successful, thriving business. At age 24 with a $5,000 loan and the energy and passion of a young entrepreneur, Ed was ready to take on the world. And he did, only to emerge seven years later at the top of a $36 million organization with 585 employees. Inspired by the challenges that led him to success, Ed went on to build other multi-million dollar businesses, yet he missed the passion he experienced "in the trenches" of his formative years.

Determined to find a way to educate and advise others in the construction and sustainability of a vital business, he founded ABEL Business Institute. Over the course of this process, he developed The SkillPreneur Business System, a systematic approach to the construction, maintenance, and growth of a business's--an approach that has become the philosophy and methodology of ABEL Business Institute.

Ed is an adjunct professor of entrepreneurial studies at New York University (NYU) as well as the Director of the business division at the world class Institute for Professional Excellence in Coaching (iPEC). At iPEC, Ed directs the business division that is responsible for supporting the graduate coaches in their business development process.




Click here to visit Edward's website
Dashed Line

More from Edward Abel
How to close the deal with an effective Sales Conversation
The Evolution of Your Business
Appreciating Your Team
Customer Loyalty and Chinese Food
Are you Prepared to Sell


Related Forum Posts
Re: What is your Business? Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: Let’s talk about the ways of marketing your products, servic Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol
Kevin's Case Study #11 - A New Forum Category? Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks
Online Sales and Marketing vs Traditional Online Sales and Marketing vs Traditional - Hi Evan, I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing


Recommended Article for You close

  Geek Marketing 101

Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.



Featured Article


Bottom Footer
Share for a Cause












Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Tips to Take Control of Credit Card Debt

SEO Link Popularity and the Home Business Website

How To Be A Management Legend

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.