What You Need to Know About Marketing!

Guest post by: Edward Abel
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Are Your Goals SMART? - By Edward Abel

If you're like most small business owners, you have a basic understanding of marketing and why you need to do it. However, most small business owners these days are forgetting the basic goal that effective marketing will archive and are reducing their marketing efforts because of an "economic downturn." The text book definition of marketing is that it is the suite of principles and strategies you use in your business to persuade your target market to contact your business. Simply stated, your marketing must create desire for your product or service.

Now, of course it takes some work to determine how to create desire for your project or service, but (here's the key), if you don't broadcast your marketing message consistently and with an ongoing basis, your marketing will most certainly fail and you will have lost much or all of your efforts. Plus, this key will hold true no matter what the current economic environment. Whether the economy is up or it is down; consistent, ongoing marketing will always win over no or little marketing.

Many business owners become overwhelmed with the thought of marketing. Keep this in mind...your marketing doesn't need to be "perfect" or "expensive," it just needs to be consistent and ongoing. "Good enough" is often "good enough." And, just remember this; marginal marketing that is consistent and ongoing is always better than perfect marketing that never makes it out the door.

Action Steps - Follow these steps and you will certainly see results:

Determine what your customers desire (aka: needs).
Focus on the benefits of your offering, not the features.
Start simple and improve over time (remember, good enough is often good enough).
Continuous Marketing (no matter what the current economic condition).

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Are Your Goals SMART? - By Edward Abel

About the Author: Edward Abel

RSS for Edward's articles - Visit Edward's website
Ed Abel has invested more than three decades learning how to build a successful, thriving business. At age 24 with a $5,000 loan and the energy and passion of a young entrepreneur, Ed was ready to take on the world. And he did, only to emerge seven years later at the top of a $36 million organization with 585 employees. Inspired by the challenges that led him to success, Ed went on to build other multi-million dollar businesses, yet he missed the passion he experienced "in the trenches" of his formative years.
Determined to find a way to educate and advise others in the construction and sustainability of a vital business, he founded ABEL Business Institute. Over the course of this process, he developed The SkillPreneur Business System, a systematic approach to the construction, maintenance, and growth of a business's--an approach that has become the philosophy and methodology of ABEL Business Institute.

Ed is an adjunct professor of entrepreneurial studies at New York University (NYU) as well as the Director of the business division at the world class Institute for Professional Excellence in Coaching (iPEC). At iPEC, Ed directs the business division that is responsible for supporting the graduate coaches in their business development process.

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