Edward Abel Articles

Collect Your (Good) Marbles - Click To Read Article
When two companies are similar, it's the little things that differentiate them. If your company is similar to your competitors, things such as smiles, warm greetings, or eye contact might just tip the balance in your favor.

What You Need to Know About Marketing! - Click To Read Article
If you're like most small business owners, you have a basic understanding of marketing and why you need to do it. However, most small business owners these days are forgetting the basic goal that effective marketing will archive and are reducing their marketing efforts because of an "economic downturn."

The Keys to Business Success - Click To Read Article
Dun & Bradstreet reports that "businesses with fewer than 20 employees have only a 37% chance of surviving four years (of business) and only a 9% chance of surviving 10 years." The Lessons in this article, The Six P's of Success, are dedicated to helping you thrive, not just survive in your business.

Summer is Ending...Are You on Target to Boost Sales? - Click To Read Article
How are your summer sales? Are you moving forward or have you become a victim of summertime sales slowdown? Sure, customers and clients go on vacation, you go on vacation, and life in general slows down during the summer. But to boost sales this fall, you need to do some work now�even if your sales are up. (You want to increase sales, don�t you?) Here's the one thing small business owners must do before summer ends...

The Evolution of Your Business - Click To Read Article
Your business has evolved, and it will continue to evolve, as long as you let it. It is part of the evolution of who you are and what you are becoming. It is part of the evolution of your skills, knowledge, experience, beliefs, purpose, and dreams.

Seven Fundamental Marketing Principles - Click To Read Article
Marketing is defined as a suite of principles and strategies you use in your business to persuade your target market to contact your business. Marketing is beneficial to your business because it:

Product Differentiation: "A Success Story" - Click To Read Article
Just how did Howard Schultz pull of selling a cup of coffee for $3 to millions and millions of people?

Run Your Business; Don't Let it Run You - Click To Read Article
One of the most important principles of being a business owner is to run your business; don't let it run you. To run your business is to create a vision of what is possible - a vision that's bigger than doing the day-to-day work associated with your skill or trade.

How Does Your Service/Product Benefit Your Client? - Click To Read Article
In order to be successful with your marketing and sales efforts, you must be clear and confident in knowing, discussing, and delivering the benefits of your services or product. Many sales people and business owners know their facts and features very well. Unfortunately, those alone will not always lead to a sale. To ensure more sales, you must also be able to communicate the benefit of the product or service.

From Complaint to Raving Fans - Click To Read Article
One of the hallmarks of world-class customer service is how your company manages customer service failures. When a customer speaks up with a complaint, it's time to listen. Think of the complaint as a gift, and you will see it as an opportunity to learn rather than something to avoid or resist.

Getting Your Horse (Customers) to Drink Water - Click To Read Article
You may have heard the old adage of marketing and sales. Marketing is leading your horse to water. Sales is getting your horse to drink. The question we all want to know is how to get your horse to drink.

Customer Loyalty and Chinese Food - Click To Read Article
A little story about customer service.

Are You Building Bridges of Influences? - Click To Read Article
There is a good chance that you already know who your target market is and that you are already attending networking events to find that target market. Though, many business owners who I work with fail to pay attention to events where they will find people who can be their Bridges of Influence.

ARE YOU GUILTY OF THESE 7 BIG TIME KILLERS? by Ed Abel - Click To Read Article
There are plenty of ways to fritter away the day, that’s for sure. And after years of experience building my own businesses and then helping others build theirs, I found the following seven suspects guilty of killing time.

THE 5 REASONS SUPERSTAR ATHLETES' HAVE A SECRET WEAPON-AND WHY YOU SHOULD TOO! - Click To Read Article
Question: What is the one thing Superstar Athletes have in common? Answer: A COACH ! Actually, they have a number of coaches, as well as advisors, to handle the different aspects of their personal and professional lives. Can you image Derek Jeter doing his taxes, negotiating his contract, or acting as his own financial expert? I'm not saying Jeter's not informed, what I am saying is that he hires experts, so he can focus on and practice what he does best: play baseball. If you want to play in the "big leagues" and build a superstar business, do what professional athletes do: get coached. Professional athlete or small business owner, here's what a coach can do for you:

Confessions of an Accidental Entrepreneur - Click To Read Article
I'm going to tell you a story about an Accidental Entrepreneur. The accidental entrepreneur was a highly skilled intravenous nurse who thought he could do a better job administering Intravenous Therapy services than the organization he worked for. So he borrowed $5,000 and started his own business providing intravenous services to patients in their homes. Because he took the risk of starting a business, he believed he was an "entrepreneur."AE

The 5 Practices of Wildly Successful Entrepreneurs by Ed Abel - Click To Read Article
It's Time to Face the Truth. Are you an "Entrepreneur" or a "Skillpreneur"?


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