Successful Franchising Building Your Own Box
Successful Franchising Building Your Own Box
It is critical to build your box carefully and then analyze each franchise opportunity based on whether it is a good match to your skills and your vision. How do you do this? Simply ask yourself, “Would I hire myself to manage this franchise?” Go through your skills and your vision and see if the argument is strong that you will be able to successfully drive the franchise. Another question you may ask yourself is, “Even if I lose all passion for the product or service, will I still be able to run the franchise effectively and competently?” Consider Jim the Golfer. Jim was a top-tier sales executive seeking a career change. He felt the itch to test himself as an entrepreneur. As an avid golfer, he thought buying a golf franchise might be a great fit for him.
But when he got into the franchise and discovered that the business was more about counting golf balls then striking golf balls … well, his disenchantment was predictable. The skills of running a golf store were not the same skills he had employed as a tremendously successful sales person.
Jim proved to be a bad match for a golf store, but what would be a good match for him? Well, Jim’s skill set could be ideal for operating a temporary employment services company. That type of business is a great match for a sales person who likes to “hunt” for new business and succeeds by building relationships. In addition, Jim would likely be able to play a lot of golf while entertaining clients. He certainly likes to play golf and he didn’t get to do much of that in his retail golf franchise! That’s what I mean by “thinking inside the box,” a box you build for yourself. Make sure you end up with a franchise that will give you the highest chance of success. Not the one your neighbor suggests or the one to which you have an emotional attachment or one that you saw on TV. You need to end up with a franchise that fits your skills and will give you the highest opportunity of success. You will need to build a comprehensive profile of your current skills and define each skill with as much detail as you can. You will also need to make sure any franchise you review will match your longer term goals. In essence, you are building your own box criteria for a successful match and working to make sure that any franchise you review fits. Remember, in the end you will own a “business.” You will not own a “golf franchise” or a “chocolate franchise” or a “fitness franchise.” You will own a franchise with core skill requirements. Match your skill and ability to the franchise model and you will greatly improve your chance for success and happiness.
That’s what I mean by “thinking inside the box,” a box you build for yourself.
Successful Franchising Building Your Own Box - To learn more about this author, visit Rick Bisio's Website.
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When it comes to franchise ownership, you may be open almost any type of franchise. However, just as you are better suited to certain jobs, you are also better suited to certain franchises. So instead of the clichéd “thinking outside the box,” why not build your own box … a box that makes the most sense for you.
It is critical to build your box carefully and then analyze each franchise opportunity based on whether it is a good match to your skills and your vision. How do you do this? Simply ask yourself, “Would I hire myself to manage this franchise?” Go through your skills and your vision and see if the argument is strong that you will be able to successfully drive the franchise. Another question you may ask yourself is, “Even if I lose all passion for the product or service, will I still be able to run the franchise effectively and competently?” Consider Jim the Golfer. Jim was a top-tier sales executive seeking a career change. He felt the itch to test himself as an entrepreneur. As an avid golfer, he thought buying a golf franchise might be a great fit for him.
But when he got into the franchise and discovered that the business was more about counting golf balls then striking golf balls … well, his disenchantment was predictable. The skills of running a golf store were not the same skills he had employed as a tremendously successful sales person.
Jim proved to be a bad match for a golf store, but what would be a good match for him? Well, Jim’s skill set could be ideal for operating a temporary employment services company. That type of business is a great match for a sales person who likes to “hunt” for new business and succeeds by building relationships. In addition, Jim would likely be able to play a lot of golf while entertaining clients. He certainly likes to play golf and he didn’t get to do much of that in his retail golf franchise! That’s what I mean by “thinking inside the box,” a box you build for yourself. Make sure you end up with a franchise that will give you the highest chance of success. Not the one your neighbor suggests or the one to which you have an emotional attachment or one that you saw on TV. You need to end up with a franchise that fits your skills and will give you the highest opportunity of success. You will need to build a comprehensive profile of your current skills and define each skill with as much detail as you can. You will also need to make sure any franchise you review will match your longer term goals. In essence, you are building your own box criteria for a successful match and working to make sure that any franchise you review fits. Remember, in the end you will own a “business.” You will not own a “golf franchise” or a “chocolate franchise” or a “fitness franchise.” You will own a franchise with core skill requirements. Match your skill and ability to the franchise model and you will greatly improve your chance for success and happiness.
That’s what I mean by “thinking inside the box,” a box you build for yourself.
Successful Franchising Building Your Own Box - To learn more about this author, visit Rick Bisio's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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 Rick Bisio (Visit Rick's Website) As one of the most respected franchise consultants in the United States, Rick Bisio has guided thousands of people to great decisions regarding business ownership and franchising. Rick has owned both franchised and non-franchised businesses. He has bought, sold and invested in businesses and worked as an advisor to others seeking the same. (Full Bio) Mr. Bisio is also the author of the acclaimed franchise book. (Learn more – The Educated Franchisee). The Educated Franchisee is an extension of the work that Mr. Bisio does on a daily basis in his franchise consulting business. In this book Rick freely shares his experiences and advice regarding business ownership and franchising. Rick also authors a monthly newsletter. (Sign up– The Educated Franchisee Newsletter.) Rick is a regular speaker on the topics of business ownership and franchising and currently lives on a small resort island in Florida with his family. If you wish to speak directly with Rick Bisio in order to discuss franchising, please feel free to Rick at (941) 778 4660 or email at rbisio@educatedfranchisee.com. Always remember – there is nothing more expensive than ignorance.
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