Diamonds Are A Cereal Marketer's Best Friend

Guest post by: Ilya Bodner
Become an Author

Free PDF Download
Why I vote the way I do as a small business owner - By Ilya Bodner

Something New from Something Old It's a playful, yet brilliant marketing scheme that is reaping the cereal a lot of consumer attention. The breakfast cereal, produced by Post Cereals and General Mills has been a favorite for years in the , , and . It looks like small squares made of malted, interwoven whole grain wheat. Believe it or not the name of the cereal is the slang term used to describe men's undershorts. (This is a not a piece of trivia used in marketing campaigns for the cereal.) The last time it got this much attention was during the "Wayne Gretzky" Shreddies cereal box era.

If you were thinking Post didn't actually do anything different to the humble square other than tip it on its corner to produce the diamond shape you are absolutely correct. The point is that the company has offered a new perspective on a product that has been around for years and it's making an impact on the public awareness of the food. It's all about putting a new spin on an old thing.

Post has come up with a promotional campaign that is getting consumers involved by voting on either the square or the diamond version of the Shreddie. A cereal box design is offered for each version while the official Diamond Shreddies website allows you to vote for your pick and download printable posters to put up around the office promoting the options. A ticker tape constantly scrolls across the face of the website revealing the latest voter news such as "Square predicted to gain support in Northern B.C." and "Diamond predicted to lead in the West."

Something New to Promote Your Products

Excitement over the new shape, which isn't really a new shape at all, has increased sales by 18%. Shreddies have been around for about 70 years. If you are struggling with your sales for a product that is tried and true, maybe it's time to come up with a new slant on promoting your product. The large corporations are doing it, so there's a good chance it will work for your small business.

Serial cereal branding

Great Salespeople Can See the Pixels - The Rest Watch the Movie

Voice Overs: Why They Are Important To Earn Money Working From Home

GordonMax, Creators of the World's Finest Diamond Simulants, expand their India Operations in 2011

Diamonds Are a Rep’s Best Friend

Key Elements of The Sale: Trust and Referrals

Seven Steps for Creating Successful Marketing

Acres of Diamonds

Just a Job or Part of Our Deeper Purpose?

Be More to Do More

My Daughters Are So Pissed

Diamonds In Your Backyard

Snap, Crackle, and Pop to Success: How Kellogg Built a Cereal Empire

Daily Method of Operation of Internet Marketers

Successful People Stick With It

Network Marketing Game: The One With The Most Reps Wins.

Crunching the Competition: Corn Flakes Take Off

How To Help A Business Executive With Their Anxieties

Leadership Tip - The Diamond Essence of Leaders

The marine iguana

Home > Small-Business-Loans > Ilya Bodner > Diamonds Are A Cereal Marketers Best Friend > Google +

Free PDF Download
Why I vote the way I do as a small business owner - By Ilya Bodner

About the Author: Ilya Bodner

RSS for Ilya's articles - Visit Ilya's website
Over the course of the last 10 years as an entreprenuer I have successfully launched, managed, and sold off several businesses. Each organization has added some value to my understanding of the business world today. My philosophy has been that 9 things out of 10 that I try will fail, but that golden one is always worth the battle. In my experience that has proven to be the case and my successful businesses still operate today under the management of those whom I have sold off to.

Click here to visit Ilya's website.

More from Ilya Bodner
No Guarantees
CHOOSING PROFESSIONAL COUNSEL
CREDIT BASED VS NONCREDIT BASED FINANCING
Brokers Dealers Private Lenders and Venture Capital
Tracking Software Small Business Owner Financing Tool

Share this article. Fund someone's dream.

Share this post and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Featured

Expert

Leanne Hoagland-Smith
@coachlee
Visit website

Diamonds Are A Cereal Marketer's Best Friend

Related Articles

Related Forum Posts

Share this article. Fund someone's dream.


Name:
Email: