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Magic Johnson: Superstar in the Business Arena

Magic Johnson: Superstar in the Business Arena

What does a former L.A. Lakers point guard and five-time NBA champ do when he retires from pro sports? Why he gets an office with an assistant and a $700 portfolio of companies of course!

It Takes Dedication

49-year old Earvin “Magic” Johnson says it’s all about dreaming. “If you can’t dream it you can’t live it.” The star basketball player admits that he never really thought a lot about playing college ball or getting drafted by the NBA when he was younger, but he did spend time acting out his fantasies about being the CEO of a successful company one day.

As the CEO of Magic Johnson Enterprises he does plenty of public speaking events, posturing himself as an authority on doing business. His book Thirty-Two Ways to Be a Champion in Business is scheduled to be released in late 2009. Naturally, he used his sports success as a launch pad for his business career but he does not use his fame as an excuse to rest on his laurels. The philosophy behind his entrepreneurialism reflects the dedication and commitment he held while on the basketball court.

“If somebody says no to you, or if you get cut, Michael Jordan was cut his first year, but he came back and he was the best ever. That is what you have to have. The attitude that I’m going to show everybody, I’m going to work hard to get better and better.”

Johnson’s company holds ownership of several fitness clubs and restaurant franchises, including Starbucks, T.G.I Fridays and Burger King locations. He owns a few AMC Magic Johnson Theatres and has various deals going on with companies such as Best Buy. Much of his wealth is channeled into the Magic Johnson Foundation that addresses education, health and social needs. The company motto is to the point – “We are the communities we serve.”

Johnson knows the value of company branding and has put extensive effort into contributing to the community and getting his business name known above and beyond his past fame. He targets communities that need economic revitalization urgently and he becomes an invaluable resource for them.

Get Up and Do It!

Johnson’s upcoming book promises to be a winner. However, if you were to ask him, he would advise you to get off the sidelines and start your business now. Don’t wait to read his book before starting or expanding your business.

“Research your idea. See if there’s a demand. A lot of people have great ideas, but they don’t know if there’s a need for it. You also have to research your competition.”

Any entrepreneur with the commitment to do what it takes can make it happen. Yes, after his sports career, Johnson had money to invest but venture capital need not be an issue.

Building business credit comes in all sorts of shapes and forms. For different levels, there are different options.

Sincerely,

Ilya Bodner





Magic Johnson Superstar in the Business Arena - To learn more about this author, visit Ilya Bodner's Website.

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George Ludwig
George Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website

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Dave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website

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David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

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Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

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David Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns.  David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website


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Ilya Bodner
(Visit Ilya's Website) Over the course of the last 5 years as an entrepreneur I have successfully launched, managed, and sold off several businesses. Each organization started has added some value to my understanding of the business world today. My philosophy has been that 9 things out of 10 that I try will fail, but that golden one is always worth the battle. In my experience that has proven to be the case and my successful businesses still operate today under the management of those whom I have sold off to. The latest project is Initial Underwriting Group, a corporation comprised of two concepts: 1) business credit building and 2) business loan underwriting.

Ilya Bodner is a Platinum author on EvanCarmichael.com
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