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An Unfair Edge ? Offer Customer Financing At No Cost To Your Company! A Financial Program Via Canadian Vendor Leasing Works
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| Guest post by: Stan Prokop |
Article Overview: Information on vendor leasing via a customer finance offering for your clients . Let a financial program produce positive results for your firm .
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Free Download - Can ABL Financing Be Your Business Finance Peace Of Mind ? Getting Comfortable With A Revolving Credit Facility By Stan Prokop |
An Unfair Edge ? Offer Customer Financing At No Cost To Your Company! A Financial Program Via Canadian Vendor Leasing Works
Looking for a (legitimate!) unfair edge in Canadian business financing? Who
wouldn't want that extra ' secret sauce ' that all businesses strive to achieve
when competing within their own market.
We're talking about offering a financial program, at no cost, to your clients,
giving you a solid marketing edge, and something the competition may not have,
or even know about! That’s why a customer finance program via vendor leasing
could well put your company at the head of the pack in your own market.
Could there be any more common sense attached to the simple concept of
providing your client with a financial solution to acquire your product
or service? And, as we noted, that could well be at no cost. As you may have
guessed the major auto manufacturers mastered this same concept, about 50 years
ago! so it might be time to get on board.
Offering such a program does two
basic things:
1. It makes the final purchase decision much easier for your clients
2. It doesnt take you as long to complete a sale - in effect your sales
cycle is significantly reduced
Getting back to the competition, doesnt it also make sense that a
financial program not offered by your competition puts you in a much better
stead of winning the sale . We think so, and we've since it proven time and
time again.
Depending on what study you are reading
8-9 out of ten companies in Canada utilize lease / loan
financing for their asset acquisitions. If your customer is one of those firms
doesnt it make sense that you’re simply offering them a financing solution that
makes sense with something they are already comfortable with... well you get
the drill .. you're one step close to making that sale, and winning over your
competition.
How? That’s the next point to ponder in our efforts to make sure clients
have that inside edge. How do you as a
business set up a program that in effect could cost you nothing? Naturally if
you want such k a customer finance program to not be free to your company then
feel free to invest hundreds of thousands or millions of dollars into your own
captive finance firm. Oh and by the way, hire the right talent and set up the
proper infrastructure also, put those at the top of you ' to do ' list. The
bottom line is your firm quite probably doesnt have the capital, financial management,
and operational capabilities to set up and start your own finance firm.
Not interested in that? We fully understand! That is why the easy and
logical solution is to work with a trusted third party that will provide the capital,
take on the risk, and work to close transactions, in effect becoming a win/ win
scenario for your firm and theirs.
Consider spending some time to investigate a customer finance program
that makes sense for your products and services. Speak to a trusted, credible
and experienced Canadian business financing advisor who can ensure you have a
partnership program with the right party that
gives you a clean program, with simple documentation, and the right amount
of expertise and capital to give you the ' unfair edge ' in sales and marketing
growth .
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About the Author: Stan Prokop RSS for Stan's articles - Visit Stan's website Stan Prokop is the founder of 7 Park Avenue Financial . The firm specializes in business financing for Canadian companies in the areas of working capital , asset based lending, SR & ED tax credit financing, equipment financing, franchise financing and banking .
Click here to visit Stan's website Equipment Leasing in Canada Canadian Solutions for Commercial Equipment Acquisition Ten Things Mom Didnt Tell You About Financing Options For A Canadian Franchise Business Loan 5 Things You Need To Know About Equipment Financing In Canada Why The Old Rules Dont Apply Anymore In Heavy Machinery Loans Invoice Cash Factoring Invoices in Canada Supersize Your Canadian Business Accounts Receivable Finance Success via Confidential Invoice Discounting Factoring |
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