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Accessing Government Funding - First Impressions Count

Written by: Sharon Monahan

Article Overview: You only get one chance to make a first impression. Nothing can replace the effectiveness of personal contact in this situation. If this is not possible, phone. Never do a blind submission. When your proposal lands on someone’s,desk they should be familiar with it and have been expecting it.

Accessing Government Funding - First Impressions Count

In my last installment I stated that most people believe applying for government funding is a three-step process, specifically;

-finding out what programs are available,

-determining their eligibility criteria; and

-submitting the proposal.

I also said that what happens between steps two and three is perhaps most important in determining whether a proposal is successful. Call it Step 2.5,"Determining the Assessment Criteria".

Many people mistakenly believe that, because they are eligible for funding they will get it. All they have to do is apply. Nothing could be further from the truth. Every government program,which I know of, has a set of assessment criteria,used to determine whether a proposal s suitable for funding. These criteria are seldom communicated to applicants because they simply don’t ask. Let’s face it.If you know what your proposal will be assessed against before you apply, you stand a much better chance of getting approved.

So how should one go about getting the required information? You begin by making an appointment to visit the local office of the department or agency you are applying to. I can not over emphasize the importance of this step. Nothing can replace the effectiveness of personal contact in this situation. If this is not possible, phone. Never do a blind submission. When your proposal lands on someone’s,desk they should be familiar with it and have been expecting it. Otherwise you are asking too much from your proposal. Let me explain.

Any funding proposal is designed to do two things, inform the reader and provide a rational as to why you should receive funding. The best business plans in the world are nothing more than words on paper. That’s ok for providing information but you should never rely solely on
them to provide the funding rational.

Rightly or wrongly, most economic development officers decide early in the game,whether or not they like your proposal. Call it their predisposition.If they are positively predisposed, you are merely asking your business plan to reinforce their first impression. If they are negatively predisposed then you are asking your proposal to convince them to provide you with funding. It is much more difficult to convince someone than it is to reinforce his or her initial inclination.

The problem with blind submissions is that you don’t know what the officers’predisposition is and therefore what you are asking your proposal to do,reinforce or convince? By visiting the office before you apply for funding, you not only get the required information regarding the assessment criteria but you also get a feel for the officers’ initial impression and you have a tremendous opportunity to positively influence it. They get to hear about your proposal and they see how excited and determined you are about the proposed venture. They even have a term for this. They call it "the fire in the belly." Remember they are assessing you and your idea so you want them to meet you,and if possible,to like you.

So far you have determined what programs are available, what ones you are eligible for and made your initial contact with the department or agency to which you will be applying. You have created a good first impression and positively influenced the development officer’s predisposition toward your proposed venture. You have already done quite a bit of work and you haven't even submitted your application yet.

Next you need to find out what criteria your proposal will be assessed against. Next installment we will examine these criteria in more detail.

Related Articles
  First Impressions Funding
  Access To Alternative Financing for Small Businesses
  Government Business Grants in Canada. Are They a Myth?
  What will happen to small business funding?
  Accessing Government Funding in Canada

Article Tags: business financing, business funding, business grants, business loans, business start up, canada grants, canadian grants, government grants, small business, starting a business



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