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6 Surefire Ways Copywriting Can Build Your Business

Written by: AWAI’s The Golden Thread

Article Overview: AWAI Wall-of-Famer, Heather Robson, reveals six ways people can use their copywriting skills to get clients.

6 Surefire Ways Copywriting Can Build Your Business

"Where do I go from here?"

Any new copywriter trying to land a first client has asked this question.

Fortunately, you already have the tools you need to find clients: Because the secret to building your success is your copywriting skills.

Here are six copywriting strategies to use to land clients:

Write a sales letter.

When trying to reach a top prospect for the first time, I start with a direct-mail package. I find out who the marketing director is, and I send her a direct-mail letter or full direct-mail package. I reserve the full package for companies that already work with freelancers.

The letter introduces me and establishes my skills. It also turns any future phone calls from a cold call into a warm call. I've used this method to contact companies of all shapes and sizes, from real estate brokers to high-tech Internet companies to small non-profit groups.

You've learned the secrets of selling products using AWAI's direct-marketing secrets. Now put them work in your letter to "sell" yourself.

Use the four P's – Promise, Picture, Proof, Push – and remember that you’re “prospect” is the marketing director. Always keep her in mind … how you will make her job easier … her life better.

Write a postcard series.

Sending a single DM letter won't fill your work calendar with jobs. You need to connect with prospects regularly. Postcards are a quick, cheap way to do this.

Write 5 or 6 postcards as monthly follow-ups to each sales letter you send. Include helpful tips or powerful benefits. Eventually, you'll reach a prospect when he has an immediate need for your services and he will convert to a client.

I take a "Top Five Reasons to Work With Me" approach. This gives me the chance to focus on five separate benefits, giving each postcard a single big idea.

Write a case study.

Case studies build credibility. Describe how you boosted a client's response or helped her reach an untapped market. Load your case study with facts, figures, and testimonials from the client.

This strategy is perfect when you have a warm prospect who needs a little nudge to turn her into a client. I use case studies to highlight how I've helped clients in a situation similar to my prospect's. For example, I helped one client establish a better Web presence. I then wrote a case study that helped me land several other clients for similar projects.

Write a white paper.

White papers are articles that provide solutions to common industry problems … for instance, mistakes online copywriters make and how to fix them.

White papers range from simple one-pagers to multi-page productions. Use an objective tone and position yourself as an expert with answers.

When I send hot prospects my full DM package, I include a white paper on the benefits of outsourcing. It overcomes any objections they might have about hiring me. It's a powerful, unbiased way to help prospects rationalize the decision to work with me.

Write an article.

Articles are tremendous expert-image builders. You can write a short article and get lots of marketing mileage out of it.

I use articles several ways. I send them to existing clients to keep in touch, I post them to online article banks to build website traffic, and I publish them in trade magazines.

Keep a notebook and computer file where you jot down inspirations for articles whenever they come to you. Then turn those inspirations into marketing gold.

Write a tip sheet.

Do you know five ways to instantly improve headlines? Or 10 ideas to craft an irresistible offer? Write a tip sheet. These one- or two-page offerings make excellent additions to your first prospecting letter.

I include a tip sheet in my full self-marketing DM package. It covers common mistakes people make when writing copy. It shows that I know my stuff and delivers value, especially to smaller prospects who don't have copywriting experience.

Copywriting is your best tool for building your own business. The six techniques I shared with you today will help you establish name recognition and credibility with potential clients. At the same time, they provide an instant example of your writing skills.

Harness your new copywriting skills to reach more clients … and start today.

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Article Tags: awai, case study, cold call, copywriter, copywriting skills, copywriting strategies, direct mail, direct marketing, follow ups, hellip, helpful tips, internet companies, mail letter, mail package, postcard series, profit groups, real estate brokers, shapes and sizes, ups, work calendar



Related Forum Posts
Re: Great start, but no finish - My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
How do you know if you have a good idea? - [quote="orxan":3118uboz]My advise is FOCUS on your business. Focusing is the main factor to succeed on business. If you have a great idea, then follow it only, don't look anywhere else. It is especially essential in an online business. Because there are a lot of mind blowing sales letters promising millions dolllars or overnight success, people find it difficult to concentrate on one business and they lose their energy. Concept is simple. 1- Have a good idea; 2- Build your business on it; 3- Monetize your business; 4- Promote it; 5- Build list of responsive customers; 6- Maintain You Business. Focusing and not fearing from competition (instead you can learn from competitiors) are main tips of billionaires ,BTW. Orxan[/quote:3118uboz] Thanks orxan! But how do you know if you truly have a good idea or not? If we ask ourselves, we may be suffering from tunnel vision. On the other hand, friends/family may try to discourage us from pursuing a small business because of their own fears, while others will simply give us an empty "you can do it!" line.
Re: How to do Link Building? - Be diligent. Build blogs.Pay attention to the contents.
Re: Are Business Owners too Old School to be Sold by a blog - I think this question needs to be redefined. Is it the the senior demographic that you're posing this question to? There is a wide range of business owners young and old. Some of the older folks can grasp the quick changes occurring on the net and go with the flow, while others have lost interest. I see blogs as next generation websites... they are superior than websites in so many ways. Sophisticated webmasters are cloaking their blogs to look like websites, so it's hard to discern whether it's even a blog, yet it has all the great functionality of a blog. Business owners need to embrace the internet regardless of their industry. Currently, I see the ideal combination looking like this: Build a static website, add a navigation link to a 'current news' feature or the like, which is your blog, and get the best of both worlds. Or as I said, build a blog that looks like a website. Finally - If the Marketing message is well done, then I don't see why it shouldn't be effective regardless of the format.


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