6 Surefire Ways Copywriting Can Build Your Business
6 Surefire Ways Copywriting Can Build Your Business
Any new copywriter trying to land a first client has asked this question.
Fortunately, you already have the tools you need to find clients: Because the secret to building your success is your copywriting skills.
Here are six copywriting strategies to use to land clients:
Write a sales letter.
When trying to reach a top prospect for the first time, I start with a direct-mail package. I find out who the marketing director is, and I send her a direct-mail letter or full direct-mail package. I reserve the full package for companies that already work with freelancers.
The letter introduces me and establishes my skills. It also turns any future phone calls from a cold call into a warm call. I've used this method to contact companies of all shapes and sizes, from real estate brokers to high-tech Internet companies to small non-profit groups.
You've learned the secrets of selling products using AWAI's direct-marketing secrets. Now put them work in your letter to "sell" yourself.
Use the four P's – Promise, Picture, Proof, Push – and remember that you’re “prospect” is the marketing director. Always keep her in mind … how you will make her job easier … her life better.
Write a postcard series.
Sending a single DM letter won't fill your work calendar with jobs. You need to connect with prospects regularly. Postcards are a quick, cheap way to do this.
Write 5 or 6 postcards as monthly follow-ups to each sales letter you send. Include helpful tips or powerful benefits. Eventually, you'll reach a prospect when he has an immediate need for your services and he will convert to a client.
I take a "Top Five Reasons to Work With Me" approach. This gives me the chance to focus on five separate benefits, giving each postcard a single big idea.
Write a case study.
Case studies build credibility. Describe how you boosted a client's response or helped her reach an untapped market. Load your case study with facts, figures, and testimonials from the client.
This strategy is perfect when you have a warm prospect who needs a little nudge to turn her into a client. I use case studies to highlight how I've helped clients in a situation similar to my prospect's. For example, I helped one client establish a better Web presence. I then wrote a case study that helped me land several other clients for similar projects.
Write a white paper.
White papers are articles that provide solutions to common industry problems … for instance, mistakes online copywriters make and how to fix them.
White papers range from simple one-pagers to multi-page productions. Use an objective tone and position yourself as an expert with answers.
When I send hot prospects my full DM package, I include a white paper on the benefits of outsourcing. It overcomes any objections they might have about hiring me. It's a powerful, unbiased way to help prospects rationalize the decision to work with me.
Write an article.
Articles are tremendous expert-image builders. You can write a short article and get lots of marketing mileage out of it.
I use articles several ways. I send them to existing clients to keep in touch, I post them to online article banks to build website traffic, and I publish them in trade magazines.
Keep a notebook and computer file where you jot down inspirations for articles whenever they come to you. Then turn those inspirations into marketing gold.
Write a tip sheet.
Do you know five ways to instantly improve headlines? Or 10 ideas to craft an irresistible offer? Write a tip sheet. These one- or two-page offerings make excellent additions to your first prospecting letter.
I include a tip sheet in my full self-marketing DM package. It covers common mistakes people make when writing copy. It shows that I know my stuff and delivers value, especially to smaller prospects who don't have copywriting experience.
Copywriting is your best tool for building your own business. The six techniques I shared with you today will help you establish name recognition and credibility with potential clients. At the same time, they provide an instant example of your writing skills.
Harness your new copywriting skills to reach more clients … and start today.
6 Surefire Ways Copywriting Can Build Your Business - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
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"Where do I go from here?"
Any new copywriter trying to land a first client has asked this question.
Fortunately, you already have the tools you need to find clients: Because the secret to building your success is your copywriting skills.
Here are six copywriting strategies to use to land clients:
Write a sales letter.
When trying to reach a top prospect for the first time, I start with a direct-mail package. I find out who the marketing director is, and I send her a direct-mail letter or full direct-mail package. I reserve the full package for companies that already work with freelancers.
The letter introduces me and establishes my skills. It also turns any future phone calls from a cold call into a warm call. I've used this method to contact companies of all shapes and sizes, from real estate brokers to high-tech Internet companies to small non-profit groups.
You've learned the secrets of selling products using AWAI's direct-marketing secrets. Now put them work in your letter to "sell" yourself.
Use the four P's – Promise, Picture, Proof, Push – and remember that you’re “prospect” is the marketing director. Always keep her in mind … how you will make her job easier … her life better.
Write a postcard series.
Sending a single DM letter won't fill your work calendar with jobs. You need to connect with prospects regularly. Postcards are a quick, cheap way to do this.
Write 5 or 6 postcards as monthly follow-ups to each sales letter you send. Include helpful tips or powerful benefits. Eventually, you'll reach a prospect when he has an immediate need for your services and he will convert to a client.
I take a "Top Five Reasons to Work With Me" approach. This gives me the chance to focus on five separate benefits, giving each postcard a single big idea.
Write a case study.
Case studies build credibility. Describe how you boosted a client's response or helped her reach an untapped market. Load your case study with facts, figures, and testimonials from the client.
This strategy is perfect when you have a warm prospect who needs a little nudge to turn her into a client. I use case studies to highlight how I've helped clients in a situation similar to my prospect's. For example, I helped one client establish a better Web presence. I then wrote a case study that helped me land several other clients for similar projects.
Write a white paper.
White papers are articles that provide solutions to common industry problems … for instance, mistakes online copywriters make and how to fix them.
White papers range from simple one-pagers to multi-page productions. Use an objective tone and position yourself as an expert with answers.
When I send hot prospects my full DM package, I include a white paper on the benefits of outsourcing. It overcomes any objections they might have about hiring me. It's a powerful, unbiased way to help prospects rationalize the decision to work with me.
Write an article.
Articles are tremendous expert-image builders. You can write a short article and get lots of marketing mileage out of it.
I use articles several ways. I send them to existing clients to keep in touch, I post them to online article banks to build website traffic, and I publish them in trade magazines.
Keep a notebook and computer file where you jot down inspirations for articles whenever they come to you. Then turn those inspirations into marketing gold.
Write a tip sheet.
Do you know five ways to instantly improve headlines? Or 10 ideas to craft an irresistible offer? Write a tip sheet. These one- or two-page offerings make excellent additions to your first prospecting letter.
I include a tip sheet in my full self-marketing DM package. It covers common mistakes people make when writing copy. It shows that I know my stuff and delivers value, especially to smaller prospects who don't have copywriting experience.
Copywriting is your best tool for building your own business. The six techniques I shared with you today will help you establish name recognition and credibility with potential clients. At the same time, they provide an instant example of your writing skills.
Harness your new copywriting skills to reach more clients … and start today.
6 Surefire Ways Copywriting Can Build Your Business - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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