“Don’t Quit”

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“Don’t Quit”

I received this note from AWAIer Clyde McDade last week. It’s a story I hear fairly often. Someone starts the program … has some set backs … but preserves. I hope you find Clyde’s story as inspirational as I do – Katie

"I just finished my course assignment for the Six-Figure Program. I started it in 2004. I didn't complete it until this year because of a divorce and death in my immediate family.

"A few times I wondered if I'd ever finish.

"During a rough time in December of 2005, I received a shot at my first promotion. It failed because I was working long hours at work, going through a divorce, and couldn't put all I needed to in the package.

"That nearly killed me as a writer on the inside. But the Marketing Director told me to keep writing and not to quit.

"Now, three years after starting the program, I'm a full-time copywriter working from my home. Just yesterday, I watched my 4-year-old son play while I was working on a promotion with a pad and pen.

"I have four national clients. I've been through the ups and down and, although I'm not at the Clayton Makepeace level, I'm on my way.

"My clients started me off slow but are steadily giving me more work with bigger projects. I've even started work on my own reports to sell.

"The client I originally lost in 2005 gave me another shot in August of this year. They said if I wrote an email the way they wanted it I could be assigned future promotions. The same Marketing Director who 'killed' my first package gave me the green light to be one of their writers again!

"Please tell your new writers to remember two words. DON'T QUIT.

"If it can happen to a guy like me it can happen for anyone.

"Thanks again – and I look forward to completing the Master's Program!

Sincerely,

Clyde McDade
Financial Copywriter

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This article appears courtesy of The Golden Thread, an e-letter from American Writers and Artists Inc. (AWAI) that delivers original, no-nonsense advice on how to build your freelance copywriting business. For a free subscription, visit http://www.awaionline.com/thegoldenthread. AWAI is the publisher of the world's best home-study programs for learning the art and science of direct-mail copywriting. Formed over 11 years ago by master copywriters and marketers out of an industry-wide need for talented copywriters who can deliver copy that sells, AWAI boasts a staff of more than two dozen accomplished professionals – all of whom have contributed to growing and perfecting its extensive lineup of available programs. AWAI's Accelerated Program for Six-Figure Copywriting (http://www.thewriterslife.com/evancarmichael/) gives step-by-step instruction in one of the most lucrative fields of writing that there is: direct-response copywriting. The program not only teaches the skills needed, but then gets the individual working and making money as a professional copywriter as quickly as possible.
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