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Editing the Easy Way

Editing the Easy Way

You can edit your copy more effectively with the following 5 strategies. Your writing will be stronger and your copy more successful … leading to more controls and more profits.

ALLOT TIME FOR EDITING

When setting a deadline with your client, allow 5 days for editing. If you don't have the luxury of 5 days, give yourself 3 extra days at the very least.

This schedule allows you to put your copy away for 1 or 2 days – giving you a "break" from it before tackling the editing.

EDIT HARD COPY ONLY

Print out the copy for editing. You cannot see errors or copy problems on the monitor as easily as you can on the printed page.

ONE TYPE OF EDITING AT A TIME

You have to do two distinct types of editing: copyediting and line editing.

The copyediting makes sure you said what you wanted to say … in the strongest way possible.

The line editing makes sure you've used the right words ("there/their/they're," for example) … that you haven't left out important words (such as "not," a mistake I make) … and that you haven't mixed up word order. This is also a good time to spell-check.

I do both types of editing twice, in this order: copyediting – line editing – copyediting – line editing.

GET OUTSIDE HELP

My wife reads my copy out loud while I follow on another printout. If she stumbles or has problems with a word or phrase, that's a sure indicator that something is wrong and needs to be fixed.

"CUB" THE COPY

Master copywriter Mike Palmer recommended another valuable strategy at this year's Bootcamp. He gives his copy to several people and asks them to read it and identify any CUB spots: places where the copy is Confusing, Unbelievable, or Boring.

(I mentioned this idea in Issue #299 of The Golden Thread, but misidentified the "U" in CUB as "Unclear.")





Editing the Easy Way - To learn more about this author, visit AWAI’s The Golden Thread 's Website.

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AWAI’s The Golden Thread
(Visit AWAI’s The Golden Thread's Website) This article appears courtesy of The Golden Thread, an e-letter from American Writers and Artists Inc. (AWAI) that delivers original, no-nonsense advice on how to build your freelance copywriting business. For a free subscription, visit http://www.awaionline.com/thegolden thread. AWAI is the publisher of the world's best home-study programs for learning the art and science of direct-mail copywriting. Formed over 11 years ago by master copywriters and marketers out of an industry-wide need for talented copywriters who can deliver copy that sells, AWAI boasts a staff of more than two dozen accomplished professionals – all of whom have contributed to growing and perfecting its extensive lineup of available programs. AWAI's Accelerated Program for Six-Figure Copywriting (http://www.thewriterslife.com/evan carmichael/) gives step-by-step instruction in one of the most lucrative fields of writing that there is: direct-response copywriting. The program not only teaches the skills needed, but then gets the individual working and making money as a professional copywriter as quickly as possible.

AWAI’s The Golden Thread is a Platinum author on EvanCarmichael.com
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