How to Build Your Business At "Mind-Boggling" Speed Using Video Marketing
How to Build Your Business At "Mind-Boggling" Speed Using Video Marketing
“This is the future … ”
– CNN
“The future of online video advertising is promising … ”
– Forbes magazine
“Web video – and video marketing – are here to stay.”
– Jessica Kizorek, award-winning international videographer
I’m talking about marketing your business on YouTube – the insanely popular video-sharing website. And now’s a great time to get on board.
All you need are a few simple tools, a good idea, and some step-by-step instructions to follow … and you’ll be well on your way to producing and broadcasting great videos … and getting you and your business noticed.
You might even make some money while you’re at it. In some cases … really good money!
How much?
Take Blendtec, for example. Blendtec sells a super-powerful industrial blender that spins at a mind-boggling 330 mph. (It spins faster than the deadliest tornado ever recorded!)
Blendtec developed a viral-marketing campaign called “Will It Blend,” which consisted of a series of short videos demonstrating the awesome power of the blender. It blended marbles … golf balls … sealed soda cans … a six-foot garden rake … and even a brand-new iPhone! Check out the video …
The videos became a smash hit. As a result, traffic to the Blendtec website skyrocketed … and sales increased into the millions. Not only that, but the company’s founder, Tom Dickson, even made national television appearances on NBC’s The Tonight Show With Jay Leno as well as The History Channel.
And this is just one of many, many examples.
Thousands of budding professional video marketers are already building their businesses on YouTube … and now you can, too.
Here’s how.
First, you’ll need a few simple tools …
To get started, you’ll need a desktop or laptop computer. The good news? You’ve obviously already got this sorted out … or else you wouldn’t be reading this!
Next, you’ll need a video capturing device. And there’s a good chance you’ve already got this, too.
Any of the following will work:
- A “webcam” that can capture video.
- A digital camera with video-recording capabilities. (Most new models have this feature these days.)
- A mobile phone with video-recording capabilities. (Again, most new models have this feature, but the quality may not be that great … depending on the model. Test it out first.)
- A digital video recorder or “camcorder.” (These are the most expensive, but will produce the highest-quality video when you know how to use them correctly.)
Once you’ve got your video-capturing device, you’ll then want to make sure you’ve got adequate lighting. This is crucial. The room may look bright to you while you’re filming … but when you take a look at it on your computer monitor, it may come out much darker.
How do you ensure adequate lighting? You can place a lamp on either side of your computer … but this may come out a little harsh. After all, you don’t want a big shiny spot on your forehead in your video!
Experiment with different lighting until it looks acceptable to you in your videos … before you broadcast. Try different angles. Or maybe different lightbulbs. Whatever it takes to get it right.
If none of that works to your liking … you may want to consider investing in a professional-quality video-lighting kit. Starter kits on the Internet start as low as $49.95 … and go up considerably from there.
Next, you’ll need video-editing software. And here’s more great news … you’ve already got this, too!
If you own a PC, Windows ships with a free video-editing software application called Windows Movie Maker. It’s not the most sophisticated video-editing software available today, but it’s free! And it’s relatively easy to learn, too. So it’s a great way to get your feet wet and learn the basics of video editing.
If you own a Mac, you’ll have iMovie installed on your computer. I’m not a Mac user, but I have heard that iMovie has gotten rave reviews … so it’s definitely worth trying out if you’re a loyal Mac user.
By the way, both Windows Movie Maker for the PC and iMovie for the Mac come with an extensive help/tutorial section. Take the time to learn the application’s features before you get into filming and editing. You’ll be glad you did.
OK … now you’re ready to go!
Here are 5 simple steps you can follow to get your video recorded, edited, and broadcast in no time flat.
STEP 1 – Determine the topic you’d like to cover. Is there a particular topic that interests you … that you’ve got experience in … and that you’d like to teach people how to do as part of your business? Maybe it’s “How to get the best deal on a new car?” Or maybe “How to cook the perfect fried egg?” Or maybe even, “How to teach your dog to catch a Frisbee.”
You’re absolutely unlimited when it comes to topics here.
Just check out some of these recent YouTube submissions:
- How to fold a T-shirt in 2 seconds …
- How to piss off a telemarketer …
- How to be a Ninja …
- How to escape from handcuffs …
- How to moonwalk like Michael Jackson …
- How to make cheese …
- How to turn your iPod into a Taser …
As you can see, you can produce “how-to” videos on just about anything.
Or, like Tom Dickson did with his Blendtec blender, you could produce an interesting demonstration video. Or, you could even produce something completely different if you wanted to.
The choice is yours.
Simply decide what kind of subject you’d like to cover in your video … and go from there.
HINT: One of the easiest ways to get started is to see what other people are already doing on YouTube … and simply do what they do. Only better!
For example, if you want to produce a video on how to get six-pack abs (a very hot and lucrative sub-niche right now), go to YouTube and type in “how to” then “six pack abs” and hit return. You’ll find HUNDREDS of videos teaching you how to get the kind of abs that look like “steel raviolis.”
Take a look at as many as you can, borrow what you like from each, and use this information when you write the script for your video.
STEP 2 – Write the script for your video. This could be the most critical step of all. You see, you’ve only got a few seconds to grab the viewer’s attention and persuade him to keep watching. Every second counts. Bore him or confuse him for even one second, and that’s it. He’ll click off and check out another video.
“Every good marketing video needs a good script,” according to award-winning videographer Jessica Kizorek (JessicaKizorekAWAI on YouTube) and author of "Marketing With Video Online for Profit." “A solid understanding of video marketing and what goes into the creation of a video-marketing script will put you ahead … ”
You must plan out your entire video script from start to finish. Again, to make things easier for you, just take a look at what other people have already done and use that for ideas. There’s no need to reinvent the wheel.
STEP 3 – Film your video. This is when you actually film the video. You’ll probably want to do a few rehearsals at first. Not only is this totally fine, but it’s highly recommended. You’ll be able to pinpoint any areas of improvement upon review and make the necessary adjustments later on.
HINT: While you’re filming, make sure nothing else is in the room that can disturb you or interrupt your filming. There’s nothing more frustrating than filming a segment that’s going perfectly until one of your family members barges in the room without knocking and demands to use the computer … or your hungry cat jumps onto your keyboard and demands dinner … or your mobile phone rings at the worst possible moment … or whatever else may happen.
Make your filming area “interruption-proof” before you hit “record” and you’ll be fine.
Next …
STEP 4 – Edit your video. Once you’ve done all your filming, it’s time to put your video-editing skills to use. Open your video editor of choice (Windows Movie Maker for PCs or iMovie for Macs) and start editing away.
There’s an art to editing videos … and it’ll take some time (but not too much time) before you start doing it well. Again, this is when it pays to simply emulate what others are doing. See how they edited their videos and do something similar.
Don’t rip them off completely, of course, but follow a similar structure and you’ll be on the right track. Finally …
STEP 5 - Broadcast your video. OK … You’ve come up with an idea for your video, written the script … filmed it … and edited it … Now it’s ready for broadcast! All you need to do now is sign up for an account on YouTube, follow the directions for uploading a video and then upload it.
That’s it! Now your video is online for millions and millions of people to see.
And if you’ve covered a hot topic and done a great job of filming, editing, and marketing your video, you will very likely see explosive growth in your business in the near future.
How to Build Your Business At MindBoggling Speed Using Video Marketing - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
Like this article? Share it with your friends
Only Yahoo and Google get more traffic. However, marketing your business on today’s #3 most visited website in the world couldn’t be a more promising idea than it is right now …
“This is the future … ”
– CNN
“The future of online video advertising is promising … ”
– Forbes magazine
“Web video – and video marketing – are here to stay.”
– Jessica Kizorek, award-winning international videographer
I’m talking about marketing your business on YouTube – the insanely popular video-sharing website. And now’s a great time to get on board.
All you need are a few simple tools, a good idea, and some step-by-step instructions to follow … and you’ll be well on your way to producing and broadcasting great videos … and getting you and your business noticed.
You might even make some money while you’re at it. In some cases … really good money!
How much?
Take Blendtec, for example. Blendtec sells a super-powerful industrial blender that spins at a mind-boggling 330 mph. (It spins faster than the deadliest tornado ever recorded!)
Blendtec developed a viral-marketing campaign called “Will It Blend,” which consisted of a series of short videos demonstrating the awesome power of the blender. It blended marbles … golf balls … sealed soda cans … a six-foot garden rake … and even a brand-new iPhone! Check out the video …
The videos became a smash hit. As a result, traffic to the Blendtec website skyrocketed … and sales increased into the millions. Not only that, but the company’s founder, Tom Dickson, even made national television appearances on NBC’s The Tonight Show With Jay Leno as well as The History Channel.
And this is just one of many, many examples.
Thousands of budding professional video marketers are already building their businesses on YouTube … and now you can, too.
Here’s how.
First, you’ll need a few simple tools …
To get started, you’ll need a desktop or laptop computer. The good news? You’ve obviously already got this sorted out … or else you wouldn’t be reading this!
Next, you’ll need a video capturing device. And there’s a good chance you’ve already got this, too.
Any of the following will work:
- A “webcam” that can capture video.
- A digital camera with video-recording capabilities. (Most new models have this feature these days.)
- A mobile phone with video-recording capabilities. (Again, most new models have this feature, but the quality may not be that great … depending on the model. Test it out first.)
- A digital video recorder or “camcorder.” (These are the most expensive, but will produce the highest-quality video when you know how to use them correctly.)
Once you’ve got your video-capturing device, you’ll then want to make sure you’ve got adequate lighting. This is crucial. The room may look bright to you while you’re filming … but when you take a look at it on your computer monitor, it may come out much darker.
How do you ensure adequate lighting? You can place a lamp on either side of your computer … but this may come out a little harsh. After all, you don’t want a big shiny spot on your forehead in your video!
Experiment with different lighting until it looks acceptable to you in your videos … before you broadcast. Try different angles. Or maybe different lightbulbs. Whatever it takes to get it right.
If none of that works to your liking … you may want to consider investing in a professional-quality video-lighting kit. Starter kits on the Internet start as low as $49.95 … and go up considerably from there.
Next, you’ll need video-editing software. And here’s more great news … you’ve already got this, too!
If you own a PC, Windows ships with a free video-editing software application called Windows Movie Maker. It’s not the most sophisticated video-editing software available today, but it’s free! And it’s relatively easy to learn, too. So it’s a great way to get your feet wet and learn the basics of video editing.
If you own a Mac, you’ll have iMovie installed on your computer. I’m not a Mac user, but I have heard that iMovie has gotten rave reviews … so it’s definitely worth trying out if you’re a loyal Mac user.
By the way, both Windows Movie Maker for the PC and iMovie for the Mac come with an extensive help/tutorial section. Take the time to learn the application’s features before you get into filming and editing. You’ll be glad you did.
OK … now you’re ready to go!
Here are 5 simple steps you can follow to get your video recorded, edited, and broadcast in no time flat.
STEP 1 – Determine the topic you’d like to cover. Is there a particular topic that interests you … that you’ve got experience in … and that you’d like to teach people how to do as part of your business? Maybe it’s “How to get the best deal on a new car?” Or maybe “How to cook the perfect fried egg?” Or maybe even, “How to teach your dog to catch a Frisbee.”
You’re absolutely unlimited when it comes to topics here.
Just check out some of these recent YouTube submissions:
- How to fold a T-shirt in 2 seconds …
- How to piss off a telemarketer …
- How to be a Ninja …
- How to escape from handcuffs …
- How to moonwalk like Michael Jackson …
- How to make cheese …
- How to turn your iPod into a Taser …
As you can see, you can produce “how-to” videos on just about anything.
Or, like Tom Dickson did with his Blendtec blender, you could produce an interesting demonstration video. Or, you could even produce something completely different if you wanted to.
The choice is yours.
Simply decide what kind of subject you’d like to cover in your video … and go from there.
HINT: One of the easiest ways to get started is to see what other people are already doing on YouTube … and simply do what they do. Only better!
For example, if you want to produce a video on how to get six-pack abs (a very hot and lucrative sub-niche right now), go to YouTube and type in “how to” then “six pack abs” and hit return. You’ll find HUNDREDS of videos teaching you how to get the kind of abs that look like “steel raviolis.”
Take a look at as many as you can, borrow what you like from each, and use this information when you write the script for your video.
STEP 2 – Write the script for your video. This could be the most critical step of all. You see, you’ve only got a few seconds to grab the viewer’s attention and persuade him to keep watching. Every second counts. Bore him or confuse him for even one second, and that’s it. He’ll click off and check out another video.
“Every good marketing video needs a good script,” according to award-winning videographer Jessica Kizorek (JessicaKizorekAWAI on YouTube) and author of "Marketing With Video Online for Profit." “A solid understanding of video marketing and what goes into the creation of a video-marketing script will put you ahead … ”
You must plan out your entire video script from start to finish. Again, to make things easier for you, just take a look at what other people have already done and use that for ideas. There’s no need to reinvent the wheel.
STEP 3 – Film your video. This is when you actually film the video. You’ll probably want to do a few rehearsals at first. Not only is this totally fine, but it’s highly recommended. You’ll be able to pinpoint any areas of improvement upon review and make the necessary adjustments later on.
HINT: While you’re filming, make sure nothing else is in the room that can disturb you or interrupt your filming. There’s nothing more frustrating than filming a segment that’s going perfectly until one of your family members barges in the room without knocking and demands to use the computer … or your hungry cat jumps onto your keyboard and demands dinner … or your mobile phone rings at the worst possible moment … or whatever else may happen.
Make your filming area “interruption-proof” before you hit “record” and you’ll be fine.
Next …
STEP 4 – Edit your video. Once you’ve done all your filming, it’s time to put your video-editing skills to use. Open your video editor of choice (Windows Movie Maker for PCs or iMovie for Macs) and start editing away.
There’s an art to editing videos … and it’ll take some time (but not too much time) before you start doing it well. Again, this is when it pays to simply emulate what others are doing. See how they edited their videos and do something similar.
Don’t rip them off completely, of course, but follow a similar structure and you’ll be on the right track. Finally …
STEP 5 - Broadcast your video. OK … You’ve come up with an idea for your video, written the script … filmed it … and edited it … Now it’s ready for broadcast! All you need to do now is sign up for an account on YouTube, follow the directions for uploading a video and then upload it.
That’s it! Now your video is online for millions and millions of people to see.
And if you’ve covered a hot topic and done a great job of filming, editing, and marketing your video, you will very likely see explosive growth in your business in the near future.
How to Build Your Business At MindBoggling Speed Using Video Marketing - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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