Katie Yeakle Reveals What Never to Put in Your Resume

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Katie Yeakle, the executive director of American Writers & Artists, Inc. (AWAI), announced today AWAI’s top five resume-writing tips to help secure job interviews and obtain new clients quickly.

“As the competition for jobs rises in today’s economy, it’s essential to present a resume that gets noticed by targeted employers and potential clients,” says Katie Yeakle.

With over 20 years of experience in the world of direct marketing and publishing, Katie Yeakle shares her top five tips for writing a winning resume:

1. Know your prospect.

Don’t focus on a career objective or a formal experience summary. Instead tailor your resume to match the needs of the person reading it. Find out what his most pressing business problem is and offer to solve it. Katie Yeakle says, “Your resume should not be about ‘you,’ as strange as that sounds, but about how you’re going to help the person reading it accomplish his goals.”

2. Provide samples.

Include links to successful sales packages, articles, website copy, pro bono work, and more. Try to focus on samples pertinent to the potential employer’s industry, and give specifics on how you have helped other business owners reach their goals.
Make it easy to contact you.

3. Place your name, address, and phone/fax/email numbers at the top of the page where it is easy to find.

4. Leave these items off your resume.

Avoid including salary expectations, personal data (social security number, age, sex, marital status, etc.), cutesy gimmicks, photos, and reasons for leaving your previous job.
Show your prospect exactly what you can do.

5. Offer to do a small, “get-to-know-you” project on a freelance basis. This is a great way to get your foot in the door and show what you have to offer without much of a risk to your potential employer. It’s a win-win.”

“Experience is not a must to land a job,” says Katie Yeakle. “Write a resume that is eye-catching, easy-to-read, and effective in selling the benefits of hiring you, and you’ll definitely increase your chances of landing a job interview.”

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This article appears courtesy of The Golden Thread, an e-letter from American Writers and Artists Inc. (AWAI) that delivers original, no-nonsense advice on how to build your freelance copywriting business. For a free subscription, visit http://www.awaionline.com/thegoldenthread. AWAI is the publisher of the world's best home-study programs for learning the art and science of direct-mail copywriting. Formed over 11 years ago by master copywriters and marketers out of an industry-wide need for talented copywriters who can deliver copy that sells, AWAI boasts a staff of more than two dozen accomplished professionals – all of whom have contributed to growing and perfecting its extensive lineup of available programs. AWAI's Accelerated Program for Six-Figure Copywriting (http://www.thewriterslife.com/evancarmichael/) gives step-by-step instruction in one of the most lucrative fields of writing that there is: direct-response copywriting. The program not only teaches the skills needed, but then gets the individual working and making money as a professional copywriter as quickly as possible.
Click here to visit AWAI’s The Golden Thread's website.

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