More Opportunities for Web Writers and What to Charge Your Client for Them
More Opportunities for Web Writers and What to Charge Your Client for Them
Be thankful you are (or will soon be) a web writer. According to the Associated Press last week:
“Despite the bad economy, U.S. Internet advertising revenue rose in the third quarter … totaling almost $5.9 billion in the third quarter, up 11 percent from the same period last year. It marked a 2 percent rise from the second quarter.”
I think we can be thankful for that! And then we can be thankful for all the opportunities you have to claim your piece of that huge web pie …
If you read last week’s Wealthy Web Writer, you now know how to price your standard web copy projects.
But as a web writer, you have a lot more opportunities to earn money from your clients … most of which don’t involve writing any copy!
Let’s take a look at the top six opportunities, and how much you can make …
Website Planning Services
When a client is building a new website, they should hire someone to work on the overall strategy and website architecture with them, to make sure the overall concept and navigation is well thought out. During this strategy session, you would work with your client and/or his marketing team, and map out the content and scope of the website. This does not include any technical input.
Fee Range: $750 - $2000
Editorial Strategies
Before launching a new eletter or e-zine, a client often will consult with a writer or marketer to think through the editorial focus, and ultimate intention of the email program. Depending on your experience and comfort level, this strategy session can range from planning out the editorial calendar, to providing input on design and format, to choosing an email service provider for the dissemination of the email content.
Fee Range: $1000 - $2000
Blogs
Blogs are a great resource for generating fresh and relevant content on a website. And to be most effective they must be updated at a minimum of three times per week. But after getting one started, many blog owners get caught up in their day-to-day life, and find posting that often to be difficult. That’s where you come in. As a web writer you can contract with a client to post regularly (set number of posts per month) or on an “as-needed” basis.
Fee Range: $50 - $500 per post
Copy Critiques
Once you work with a client and demonstrate your web copy skills, he may want you to review the copy put out by his staff writers to make sure it’s at the same level as yours. You’ll simply review their copy submissions, and send back your comments.
Fee Range: $200 - $1000
Special Reports
When you are writing various landing pages and subscription offers, you may choose to add a few special reports to sweeten the deal. These special reports can add a nice little bump to your project fee if you choose to then write them yourself.
Fee Range: $250 - $750
Training
As with the critiquing, once your client sees your results, he may very well want you to train his other employees on writing for the search engines, web pages, etc. A client may also want you to train his staff to maintain the pages you write, after you have completed your project. (This of course assumes you don’t want to do the maintenance yourself!)
Fee Range: $5000+
So there you have it. In addition to easily clearing six figures with your web copy, now you have a complete list of additional services you can offer your clients.
However this list comes with one small caveat …
You always need to consider the value of your time. As you become a more seasoned web writer, you may find that your make the most money when you are in fact writing.
Just remember that in order to become a wealthy web writer, you must always be conscious of how you’re spending your time.
More Opportunities for Web Writers and What to Charge Your Client for Them - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
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With tomorrow’s holiday, I’m seeing a lot of “thankful” lists floating around. Well here’s one more for you …
Be thankful you are (or will soon be) a web writer. According to the Associated Press last week:
“Despite the bad economy, U.S. Internet advertising revenue rose in the third quarter … totaling almost $5.9 billion in the third quarter, up 11 percent from the same period last year. It marked a 2 percent rise from the second quarter.”
I think we can be thankful for that! And then we can be thankful for all the opportunities you have to claim your piece of that huge web pie …
If you read last week’s Wealthy Web Writer, you now know how to price your standard web copy projects.
But as a web writer, you have a lot more opportunities to earn money from your clients … most of which don’t involve writing any copy!
Let’s take a look at the top six opportunities, and how much you can make …
Website Planning Services
When a client is building a new website, they should hire someone to work on the overall strategy and website architecture with them, to make sure the overall concept and navigation is well thought out. During this strategy session, you would work with your client and/or his marketing team, and map out the content and scope of the website. This does not include any technical input.
Fee Range: $750 - $2000
Editorial Strategies
Before launching a new eletter or e-zine, a client often will consult with a writer or marketer to think through the editorial focus, and ultimate intention of the email program. Depending on your experience and comfort level, this strategy session can range from planning out the editorial calendar, to providing input on design and format, to choosing an email service provider for the dissemination of the email content.
Fee Range: $1000 - $2000
Blogs
Blogs are a great resource for generating fresh and relevant content on a website. And to be most effective they must be updated at a minimum of three times per week. But after getting one started, many blog owners get caught up in their day-to-day life, and find posting that often to be difficult. That’s where you come in. As a web writer you can contract with a client to post regularly (set number of posts per month) or on an “as-needed” basis.
Fee Range: $50 - $500 per post
Copy Critiques
Once you work with a client and demonstrate your web copy skills, he may want you to review the copy put out by his staff writers to make sure it’s at the same level as yours. You’ll simply review their copy submissions, and send back your comments.
Fee Range: $200 - $1000
Special Reports
When you are writing various landing pages and subscription offers, you may choose to add a few special reports to sweeten the deal. These special reports can add a nice little bump to your project fee if you choose to then write them yourself.
Fee Range: $250 - $750
Training
As with the critiquing, once your client sees your results, he may very well want you to train his other employees on writing for the search engines, web pages, etc. A client may also want you to train his staff to maintain the pages you write, after you have completed your project. (This of course assumes you don’t want to do the maintenance yourself!)
Fee Range: $5000+
So there you have it. In addition to easily clearing six figures with your web copy, now you have a complete list of additional services you can offer your clients.
However this list comes with one small caveat …
You always need to consider the value of your time. As you become a more seasoned web writer, you may find that your make the most money when you are in fact writing.
Just remember that in order to become a wealthy web writer, you must always be conscious of how you’re spending your time.
More Opportunities for Web Writers and What to Charge Your Client for Them - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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