The Power of Social Networking to FastTrack Your Success
The Power of Social Networking to FastTrack Your Success
If so, you’re in for a surprise. Very successful entrepreneurs like master copywriter Ted Nicholas, Bob Bly and Michael Masterson are all using social networking sites to nurture, promote, and expand their success.
Here’s how Michael Masterson and MaryEllen Tribby put it in their new book Changing the Channel …
“Anybody who has the time to devote to this marketing channel can become a recognized … expert on any subject.”
Bob Bly was a long-time skeptic about the power of social networks – until recently. Now he says …
“The next big thing in Internet marketing is social networking. Unless you are living in a cave, you can’t help but notice the money being made from social networking sites.”
Five Social Network Sites You Must Explore …
The success of social networking has spawned dozens of sites. Some marketers feel they must be on all of them. However, if you want to write copy and not spend most of your day on social networks, here are five important ones to explore …
Digg
Digg is a website where you can share written and video content. It presents you with a very active channel for posting white papers, blogs, and other self-promotional materials. If you use any of these self-promotional methods, Digg is a great starting place for getting your website and your copywriting services noticed.
You don’t actually post content on the Digg site. Rather, you’re providing a link to that content that takes Digg visitors back to your website.
Once you post content on Digg, if users like it, they can make a positive vote by clicking on a “digg it” button. (There are no negative votes.) A number of other social network sites also allow users to “digg it” content posted or linked on their sites.
If your submission receives enough “digg its,” it’s promoted to Digg’s front page.
LinkedIn
LinkedIn is a business-oriented website used mainly for professional networking. As of October 2008, it had more than 30 million registered users, spanning 150 industries.
The site lets you maintain a list of business contacts you know and trust. The people in the list are called Connections. You can invite anyone (whether a site user or not) to become a Connection.
You can use LinkedIn Connections in a number of ways …
Use your web of Connections to get introductions to someone you want to know through a trusted mutual contact.
Use LinkedIn to find jobs, people, and business opportunities recommended by someone in your contact network.
If you’re looking for a job, you can review profiles of managers and discover which of their existing contacts can introduce them to you.
Employers can list jobs and search for potential candidates on LinkedIn.
MySpace
MySpace is an interactive network of friends, personal profiles, blogs, groups, photos, music, and videos. Originally promoted heavily to teens, MySpace is the second-largest social network site among all age groups.
According to the Reuters news agency, MySpace counted approximately 150 million accounts in 2008 and attracts 230,000 new users per day.
A search on “copywriting” in MySpace brings up links to jobs in MySpace Jobs, individual copywriter contacts, and videos of copywriting strategies that take the user back to the copywriter’s website … essentially video “white papers” for self-promotion.
Facebook
Facebook has over 153 million users worldwide, making it the largest social network. Facebook lets you join networks organized by city, workplace, school, and region to connect and interact with other people with similar interests.
Facebook provides you opportunities similar to MySpace for posting information about yourself, your business, videocasts, and other self-promotion tools.
YouTube
YouTube is a popular video-sharing website that lets anyone store short videos for private or public viewing.
YouTube originally was a venue for sharing videos among friends and family. But it’s become an effective marketing tool.
For example, you can watch videos of John Forde and Jen Stevens, Michael Masterson, and AWAI on YouTube … as well as copywriting videos from other copywriters using this channel to market their own copywriting services.
Joining social networks is easy. Go to the website, click a link that says something like “Join.” Provide the requested info. And you’re ready to start. There’s no cost, and you can explore them at your leisure once you’ve joined.
A Social Networking Power Few Copywriters Know About …
Even if you feel social networks aren’t the way you want to promote your career, they hold tremendous power for you as a copywriter. Here’s why …
Social network “groups” (also known as forums, discussions, or chats) give you the ability to really know what motivates your prospect. What truly is going on in his mind. What real dreams, hopes, and aspirations he holds.
Once you sign on to a social network, you can join groups and follow discussions, learning from other people’s posts.
For example, Facebook has 22 large groups, including topics like Beauty, Food & Drink, Self-Help, and Health & Wellness.
Here’s how you could use Facebook if you were doing a fundraising appeal for juvenile diabetes. Searching on “diabetes” in Facebook groups brought up this quote:
“Hey, I’m 15 years old and I was diagnosed when I was 5 years old. No one should have to deal with this disease, most of all kids. All we want is to live a normal life and we get hit with this. We need to find a cure so we and others don’t have to go through this pain.”
This one quote – discovered in less than two minutes of searching – gives you insight and empathy you could only get if you knew a kid with diabetes … a kid who was willing to talk to you about this intensely personal subject.
MySpace has two similar sections to explore for this type of insight: Groups and Forums. You can search both of them. Most other social networks have similar sections as well.
Feel free to ask questions. But do so respecting the people you’re talking to – the same way you’d do if you were talking face-to-face.
One warning about using any social network to broaden your understanding of your prospect: Do not post anything about products. Users of these groups and forums are totally against using them for advertising.
Social networking holds tremendous promise for you as a copywriter. All it costs is the time it’ll take you to explore the different sites … and a few clicks of your mouse.
Will everything you find be worthwhile? Of course not. But with so much potential available in social networks, you cannot afford to ignore them. Other copywriters aren’t!
Get and Keep Great Clients
Learn directly from Master copywriter/marketer Bob Bly and the whole AWAI team everything you need to do, in the order you need to do it, to start (or jump-start) your freelance copywriting career to quickly get on track to earn $100,000 a year or more. Bob Bly’s Getting and Keeping Great Clients is based on experience – by people who’ve already achieved what you want to achieve. Learn more at AWAI's website online (awaionline).
The Power of Social Networking to FastTrack Your Success - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
Like this article? Share it with your friends
I know you’ve heard about MySpace, Facebook, and YouTube. And if you’re like I was until very recently, you might think these websites – known as social networks – are just for kids.
If so, you’re in for a surprise. Very successful entrepreneurs like master copywriter Ted Nicholas, Bob Bly and Michael Masterson are all using social networking sites to nurture, promote, and expand their success.
Here’s how Michael Masterson and MaryEllen Tribby put it in their new book Changing the Channel …
“Anybody who has the time to devote to this marketing channel can become a recognized … expert on any subject.”
Bob Bly was a long-time skeptic about the power of social networks – until recently. Now he says …
“The next big thing in Internet marketing is social networking. Unless you are living in a cave, you can’t help but notice the money being made from social networking sites.”
Five Social Network Sites You Must Explore …
The success of social networking has spawned dozens of sites. Some marketers feel they must be on all of them. However, if you want to write copy and not spend most of your day on social networks, here are five important ones to explore …
Digg
Digg is a website where you can share written and video content. It presents you with a very active channel for posting white papers, blogs, and other self-promotional materials. If you use any of these self-promotional methods, Digg is a great starting place for getting your website and your copywriting services noticed.
You don’t actually post content on the Digg site. Rather, you’re providing a link to that content that takes Digg visitors back to your website.
Once you post content on Digg, if users like it, they can make a positive vote by clicking on a “digg it” button. (There are no negative votes.) A number of other social network sites also allow users to “digg it” content posted or linked on their sites.
If your submission receives enough “digg its,” it’s promoted to Digg’s front page.
LinkedIn is a business-oriented website used mainly for professional networking. As of October 2008, it had more than 30 million registered users, spanning 150 industries.
The site lets you maintain a list of business contacts you know and trust. The people in the list are called Connections. You can invite anyone (whether a site user or not) to become a Connection.
You can use LinkedIn Connections in a number of ways …
Use your web of Connections to get introductions to someone you want to know through a trusted mutual contact.
Use LinkedIn to find jobs, people, and business opportunities recommended by someone in your contact network.
If you’re looking for a job, you can review profiles of managers and discover which of their existing contacts can introduce them to you.
Employers can list jobs and search for potential candidates on LinkedIn.
MySpace
MySpace is an interactive network of friends, personal profiles, blogs, groups, photos, music, and videos. Originally promoted heavily to teens, MySpace is the second-largest social network site among all age groups.
According to the Reuters news agency, MySpace counted approximately 150 million accounts in 2008 and attracts 230,000 new users per day.
A search on “copywriting” in MySpace brings up links to jobs in MySpace Jobs, individual copywriter contacts, and videos of copywriting strategies that take the user back to the copywriter’s website … essentially video “white papers” for self-promotion.
Facebook has over 153 million users worldwide, making it the largest social network. Facebook lets you join networks organized by city, workplace, school, and region to connect and interact with other people with similar interests.
Facebook provides you opportunities similar to MySpace for posting information about yourself, your business, videocasts, and other self-promotion tools.
YouTube
YouTube is a popular video-sharing website that lets anyone store short videos for private or public viewing.
YouTube originally was a venue for sharing videos among friends and family. But it’s become an effective marketing tool.
For example, you can watch videos of John Forde and Jen Stevens, Michael Masterson, and AWAI on YouTube … as well as copywriting videos from other copywriters using this channel to market their own copywriting services.
Joining social networks is easy. Go to the website, click a link that says something like “Join.” Provide the requested info. And you’re ready to start. There’s no cost, and you can explore them at your leisure once you’ve joined.
A Social Networking Power Few Copywriters Know About …
Even if you feel social networks aren’t the way you want to promote your career, they hold tremendous power for you as a copywriter. Here’s why …
Social network “groups” (also known as forums, discussions, or chats) give you the ability to really know what motivates your prospect. What truly is going on in his mind. What real dreams, hopes, and aspirations he holds.
Once you sign on to a social network, you can join groups and follow discussions, learning from other people’s posts.
For example, Facebook has 22 large groups, including topics like Beauty, Food & Drink, Self-Help, and Health & Wellness.
Here’s how you could use Facebook if you were doing a fundraising appeal for juvenile diabetes. Searching on “diabetes” in Facebook groups brought up this quote:
“Hey, I’m 15 years old and I was diagnosed when I was 5 years old. No one should have to deal with this disease, most of all kids. All we want is to live a normal life and we get hit with this. We need to find a cure so we and others don’t have to go through this pain.”
This one quote – discovered in less than two minutes of searching – gives you insight and empathy you could only get if you knew a kid with diabetes … a kid who was willing to talk to you about this intensely personal subject.
MySpace has two similar sections to explore for this type of insight: Groups and Forums. You can search both of them. Most other social networks have similar sections as well.
Feel free to ask questions. But do so respecting the people you’re talking to – the same way you’d do if you were talking face-to-face.
One warning about using any social network to broaden your understanding of your prospect: Do not post anything about products. Users of these groups and forums are totally against using them for advertising.
Social networking holds tremendous promise for you as a copywriter. All it costs is the time it’ll take you to explore the different sites … and a few clicks of your mouse.
Will everything you find be worthwhile? Of course not. But with so much potential available in social networks, you cannot afford to ignore them. Other copywriters aren’t!
Get and Keep Great Clients
Learn directly from Master copywriter/marketer Bob Bly and the whole AWAI team everything you need to do, in the order you need to do it, to start (or jump-start) your freelance copywriting career to quickly get on track to earn $100,000 a year or more. Bob Bly’s Getting and Keeping Great Clients is based on experience – by people who’ve already achieved what you want to achieve. Learn more at AWAI's website online (awaionline).
The Power of Social Networking to FastTrack Your Success - To learn more about this author, visit AWAI’s The Golden Thread 's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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