AWAI’s The Golden Thread Articles

Words of Copywriting Wisdom … An Easy Way to Make Your Copy More Inviting - Click To Read Article
An Easy Way to Make Your Copy More Inviting Master copywriter Paul Hollingshead reveals how creative use of punctuation can make your copy less intimidating to read while injecting a more conversational tone. How to Force Your Reader to Keep Reading – Let Me Explain AWAI staff writer John Wood explains five ways to utilize conversational transitions in your copy to keep your reader reading. … Stop Screaming! Use Simple Design to Lead Your Reader Directly to the Sale Learn how to create a seamless “reading path” for your reader on any web page or advertisement you create. Successful reading paths use a specific design hierarchy. AWAIer Keith B. Asks Rebecca … Is Nick’s New Program Suitable for Newbies? AWAIer Keith B. asks Rebecca McEldowney about Nick Usborne's new AWAI program

Writing Great Copy for Supplements - Click To Read Article
Alan Serinsky has used his copywriting skills to build a successful supplement business, Vitalmax Vitamins. Today, he’s going to share his insider secrets on what propels supplement copy toward success

What the “World’s Greatest Pickup Artist” Can Teach You About Building a Lucrative Freelance Business - Click To Read Article
AWAI Staff Writer shares his most embarrassing book purchase and how it changed his life.

What You MUST Know About Marketing Your Freelance Copywriting Services - Click To Read Article
Marketing yourself without a resume can be challenging, but Guillermo Rubio, AWAI Staff Writer, takes all the guesswork out of it. Here are the 7 things you must know to successfully market your freelance copywriting business.

What Does the Current Economic Crisis Mean to Your Future - Click To Read Article
Executive Director of American Writers & Artists Inc. (AWAI), Katie Yeakle, talks about how the recession may be good for you.

Using Mind Maps to Get More Done, Make Better Decisions, and Take Action Faster - in Less Time - Click To Read Article
AWAI's VP of Marketing and Co-Managing Partner, Rebecca Matter, shows how you can use mind mapping to better organize everything you do so you can make better decision and get more done in less time.

The Power of Social Networking to FastTrack Your Success - Click To Read Article
Will Newman explains how to get recognized as an expert, nurture, promote or expand your success by harnessing the power of social networking.

The Newest Way to Expand Your Copywriting Business - Click To Read Article
The Newest Way to “Expand” Your Copywriting Business - Will Newman explains how offering more services can land you more clients.

The Hidden Key to a Successful Direct-Marketing Package - Click To Read Article
In This Issue: The Hidden Key to a Successful Direct-Marketing Package Understand how the unique sales proposition boosts the power of your sales package. Quick Tip: 2 Free Online Calendars Free online calendars that can help you manage your time.

Stop Your Inbox From Killing Your Productivity - Click To Read Article
AWAI's VP of Marketing and Co-Managing Partner, Rebecca Matter, gives some great tips for managing your email so it doesn't control your work day.

Secrets of a Master: Why This Headline Works - Click To Read Article
Secrets of a Master: Why This Headline Works Michael Masterson shows you one small change that gives your headlines more power. Quick Tip: How to Connect with Potential Clients through 5 Million Contacts Will Newman explains how you can use professional networking sites to build your business. An Exclusive Interview with Jen Stevens, Travel Industry Expert Top travel writer and copywriter Jen Stevens shares secrets to writing better copy for travel promotions. Eight Secrets for Reaching Your Travel Prospect Heather Robson weighs in on how to better connect with your travel prospects.

Practice Landing Your Next Client - Click To Read Article
In an exclusive interview with web copy expert, Nick Usborne, Rebecca Matter, Vice President of Marketing for AWAI, shows you step-by-step how to pitch your services, negotiate your fees and land clients.

More Opportunities for Web Writers and What to Charge Your Client for Them - Click To Read Article
American Writers & Artists Inc. (AWAI) Vice President of Marketing, Rebecca Matter, shows you the reasons you should be thankful you're a web writer. Read about the opportunities available and what you should charge for your services.

Make Money Online - in Your Spare Time - Click To Read Article
Rebecca Matter, AWAI's VP of Marketing, shows you an easy way to make money online even if you only have a few hours a week.

Lights, Camera, Action! Get Paid to Write Short Video Scripts - Click To Read Article
Guillermo Rubio, AWAI Staff Writer, shows you how you can get paid to write short video scripts for one of the hottest niche markets: online video marketing.

Katie Yeakle Reveals What Never to Put in Your Resume - Click To Read Article
AWAI Executive Director, Katie Yeakle, shares top five resume tips to help job seekers find work fast.

Katie Yeakle, Co-Founder of AWAI, Shares What It's Like to Start a Copywriting Company - Click To Read Article
Intriguing interview with the Co-Founder of American Writers & Artists Inc. (AWAI), Katie Yeakle, on her experience with starting her company.

Industry Spotlight Health Supplements - Click To Read Article
Find out about trends and statistics in the health supplements market. Jeff McGeary shares secrets for succesful copywriting on the challenges and rewards of writing great copy for the supplement industry.

How to Turn Your Lifelong Passion Into a Full-Time Publishing Gig - Click To Read Article
AWAI Staff Writer reveals how to turn your lifelong passion into a full-time publishing gig.

How to Make Money By Writing Your Own Part-Time Website - Click To Read Article
Nick Usborne, web copy expert and author of "How to Write Your Own Money-Making Websites" explains why it's so simple to make money from a website talking about something you love.

How to Find Million-Dollar Ideas for Your Freelance Busines ... Just About Everywhere - Click To Read Article
Find out how you can be as wealthy and successful as George Lucas by changing the way you look at everyday objects and situations from Jason Gaspero, AWAI Staff Writer.

How to Avoid Business Opportunity Scams - Click To Read Article
Katie Yeakle, AWAI Executive Director, gives some great tips on how to avoid "business opportunity" and "online money making" scams.

How to Become What You Want to Be - Click To Read Article
Michael Masterson on how to make your life it what you want it to be.

How to Build Your Business At "Mind-Boggling" Speed Using Video Marketing - Click To Read Article
AWAI Staff Writer, Jason Gaspero, talks about how web video and video marketing are the latest and greatest strategies you should use to boost your online marketing efforts.

How Much to Charge for Web Copy Projects - Click To Read Article
Rebecca Matter, AWAI's VP of Marketing, shares her market research on the types of writing opportunites available to web writers and exactly how much to charge for your projects.

For Emails That Work – Avoid These “Disaster” Words - Click To Read Article
Pam Foster, Web Copywriter and author of The Copywriter's Clear Path to Profits, exposes the disaster words you need to avoid to help your emails reach their mark.

Editing the Easy Way - Click To Read Article
Will Newman provides tips on making the editing process easier.

“Don’t Quit” - Click To Read Article
A note of encouragement from AWAI member, Clyde McDade.

Business Building Tips from a MillionDollar Copywriter - Click To Read Article
Professional copywriter, Carline Anglade-Cole, offers her advice for building your copywriting business by Guillermo Rubio, AWAI Staff Writer

AWAI Member Mike Ervin's "$30,000 Secret" to Make Money Online This Year - Click To Read Article
Guillermo Rubio, AWAI Staff Writer, discusses the crucial mistake most newbies make when they first put up their website. AWAI Member, Mike Ervin, talks about how to avoid that mistake to improve the success of your website.

6 Surefire Ways Copywriting Can Build Your Business - Click To Read Article
AWAI Wall-of-Famer, Heather Robson, reveals six ways people can use their copywriting skills to get clients.

A Goal Plan Thats Designed to Ensure Success - Click To Read Article
Rebecca Matter, AWAI's Vice President of Marketing, talks about how important it is that you set goals instead of make New Year's resolutions.

4 Tips for Mining Golden Copy Nuggets with a Good Interview - Click To Read Article
AWAI member, Heather Robson, gives you four ways to get more out of an interview.

10 Questions to Help You Determine Why Your PPC Campaign Is Losing Money - Click To Read Article
AWAI Staff Writer, John Wood, points out the 10 most important things to look for to determine why your PPC campaign is losing money.


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