Entrepreneurs in India: Are they missing on creating differentiators?
Entrepreneurs in India: Are they missing on creating differentiators?
So what actually differentiates these startups?
Though most sectors can have more than 1 entrant any time but there have to be a differentiator for a user to come to their websites or startups. Unlike a locationally constraint user in a physical world, web provides a platform for users to access across the globe. Which means had I been a “kirana” shop in 1990’s without a differentiator I would have survived based on my location but incase of these online startups that “locational” differentiator doesn’t exists.
And hence they have to create a differentiator and not just that they need to bring in some extra value! So its no more just customer centricity but customer delight which needs to be targeted. Thus for a RedBus.in to score over Ticketwala.com it needs to do something differently whether its in terms of the breadth of services they provide, or the technological advancements they bring in their services – something has to come out.
That’s an easier solution but if you really want to go ahead and make a mark – you need to “differentiate” your idea itself. So if you a creADvity.com, which is a marketing & advertising platform, you have more chances to succeed because then your idea in itself is a differentiator atleast to start with. creADivity is probably the first of its kind in the market place and provides services to the idea/creativity starved industry by bringing in young and innovative ideas on table for the industry folks to use.
Similarly Kaushalendra, IIM A graduate who has started a venture to sell fresh vegetables to the consumers has a “differentiator” in what he is doing! These are typical cases of how the ideas have differentiated from others and hence have succeeded.
So though we see a surge of startups in India, the “innovation” & “differentiator” seems to be missing and hence they need to either differentiate or be differentiated! Some work to do young Indian entrepreneurs
Entrepreneurs in India Are they missing on creating differentiators - To learn more about this author, visit Manik Kinra's Website.
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Over last few years there have been so many startups coming up in India that it has become extremely difficult to differentiate amongst them. So you really don’t find many sectors which are still unexplored but that also means that there’s lots of scope of innovation. Sectors like online travel which wasn’t a hot bed for startups a few years back now has more than 15 competitors in India providing services from booking tickets online to booking hotels. A year back a bus ticketing website would have been a dream – a far fetched one - but today you have websites like RedBus.in, ticketwala.com, ElineBus.com and many similar websites providing services.
So what actually differentiates these startups?
Though most sectors can have more than 1 entrant any time but there have to be a differentiator for a user to come to their websites or startups. Unlike a locationally constraint user in a physical world, web provides a platform for users to access across the globe. Which means had I been a “kirana” shop in 1990’s without a differentiator I would have survived based on my location but incase of these online startups that “locational” differentiator doesn’t exists.
And hence they have to create a differentiator and not just that they need to bring in some extra value! So its no more just customer centricity but customer delight which needs to be targeted. Thus for a RedBus.in to score over Ticketwala.com it needs to do something differently whether its in terms of the breadth of services they provide, or the technological advancements they bring in their services – something has to come out.
That’s an easier solution but if you really want to go ahead and make a mark – you need to “differentiate” your idea itself. So if you a creADvity.com, which is a marketing & advertising platform, you have more chances to succeed because then your idea in itself is a differentiator atleast to start with. creADivity is probably the first of its kind in the market place and provides services to the idea/creativity starved industry by bringing in young and innovative ideas on table for the industry folks to use.
Similarly Kaushalendra, IIM A graduate who has started a venture to sell fresh vegetables to the consumers has a “differentiator” in what he is doing! These are typical cases of how the ideas have differentiated from others and hence have succeeded.
So though we see a surge of startups in India, the “innovation” & “differentiator” seems to be missing and hence they need to either differentiate or be differentiated! Some work to do young Indian entrepreneurs
Entrepreneurs in India Are they missing on creating differentiators - To learn more about this author, visit Manik Kinra's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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