Manik Kinra Articles
What’s so difficult about building a successful startup? - Click To Read Article
The article covers the most difficult aspect of building a successful startup.
Entrepreneurs in India: Are they missing on creating differentiators? - Click To Read Article
The article focusses on how the Indian enterpreneurs need to differentiate or get differentiated to succeed! It covers examples of creADivity.com and how IIM A alumni differentiated themselves from the lot and have been able to build a more successful business plan. On the other hand how RedBus.in and Ticketwala.com are trying to differentiate to get each other's pie
Advertising during recession - Click To Read Article
The article is on advertising & how advertising is not a expense but investment
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