Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

How to Market Your Small Business Without Breaking the Bank

How to Market Your Small Business Without Breaking the Bank

Free Download - Cheap 800 Numbers for Small Business By Jason Kay

In today's tough economic environment it is more important than ever for small business owners to find low cost marketing strategies that work. Sure advertising your small business on buses and on billboards would be great, if you could afford it, but if you can't that doesn't mean you can't get the word out effectively about your small business without going broke.

There are many different ways to help your small business drum up awareness that are both low cost and effective. It is simply a matter of using your imagination and ingenuity to get the job done. Three of the most tried and true low cost marketing strategies are as follows:

1. Advertise a Special to Existing Customers: Hopefully you have compiled an e-mail list of all your loyal customers that you already have. If you have, you can advertise a one-day only sale for preferred customers to get them into your place of business. Simply send out a generic e-mail and offer a deal too good to be true, but only offer it for one day and only for your existing customers. What will happen is that customers will come in because of the sense of urgency that you created by giving such a short deadline for them to save. They will also feel ‘special' knowing that the sale is only for a select few that they are part of. More times than not, the customer will pick up additional items that are not on sale as well as the advertised sale item.

2. Look at Windows: Go to a busy down town area where you know the foot traffic is great. Find a small business that has great window visibility to that traffic and talk to the owner to see if you can advertise your business in their window. What you create is a win, win situation. The shop owner gets a little bit of money for the advertisement and you get a lot of exposure for your business. Really what you will be getting is all the eyeballs for say $50 per month that the shop owner is getting who pays $1500 per month in rent. This works in reverse too. If you have a small business that is located in a place with terrific foot traffic, approach other small businesses and either charge them to advertise in your window, or trade out for advertisement in theirs.

3. Market Within Your Network: Start first with your friends and family but don't stop there. Go to your lawyer, landscaper, mailman, dentist, doctor, you get the point. You do business with them, why shouldn't they do business with you? The best part about this type of low cost marketing strategy is that even if they can't use your business chances are they will know someone who can. That's how word-of-mouth works.

Just because your business is small and you don't have a lot of money, doesn't mean that you can't use these effective low cost marketing strategies to help your small business not only to survive, but to thrive as well. Being a small business owner can be cut throat at times and in any business it is survival of the fittest, and more times than not, the smartest as well.

How to Market Your Small Business Without Breaking the Bank - To learn more about this author, visit Jason Kay's Website.

Like this article? Share it with your friends

Article Tags:



	No article feedback found.
	Leave Your Feedback

Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Richard Jefferies
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website

Michiel Jonker
As a Certified Information Systems Auditor, Michiel assists businesses in a professional capacity by evaluating the threats to their businesses. He acquired the necessary knowledge, skills, and techniques to minimize a business owner’s risk of business failure and to maximize his chances of high growth and success. He strongly believes that you CAN maximize your chances of business success, by implementing the business solution he has advocated for more than 12 years in your business plan and planning. Michiel has decided to share his experience with business owners by putting almost everything he knows in a business plan and survival guide (compiled in an e-book format) and written as a high growth SMB coaching course for SMB business owners, directors and managers - titled as the “Survival Kit for Small and Medium Businesses - Profit from your Business Risks!” According to Michiel, his goal was to add new techniques to a business owner’s business planning survival kit and instruct him or her in using these in the future - without any help from a consultant! For more information about the benefits of implementing profit protection planning in your business, please visit: http://www.business-around-the-globe.com - Visit Michiel Jonker's Website

John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

David Barr
David Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website

Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website

Casey Gollan
Casey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website

Jeff Foster
WebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing.
- Visit Jeff Foster's Website

To learn more about the Evan Elite Author Program please contact us.

Jason Kay

Subscribe to Jason's articles

(Visit Jason's Website)

Jason Kay has successfully started several website ventures. He is an expert on website development, website promotion, and search engine optimization. He recommends comparing business plan services and using a website builder to easily create your own website. Having an 800 number is a great way to enhance the image of any small business.