6 Marketing Tips for Personal Trainers
Are you interested in starting your own personal training business? Running your own business has many benefits, including freedom, flexibility and potentially higher pay. One drawback is that you have to find your own clients... or you will not make any money.
If you are like most personal trainers, you are skilled in your field, but you do not know exactly what to do when it comes to marketing your business. Although you want to spend time doing what you are good at (personal training), finding customers is essential to keeping your business alive.
If you want to save money and handle the advertising yourself, they key is to focus on simple, cost-effective promotional strategies that do not take a lot of time. This way, you can spend the majority of your time training the clients you get.
Your marketing efforts are most important at the time you launch your business. After you sign on a certain number of clientele, a you can usually attract repeat business and customer referrals without having to do as much advertising.
Because you will probably be working only with local clients, put your effort into being visible in your local community on a consistent basis. When people see you often enough, you can quickly build a recognizable brand with a company logo and catchphrase.
6 Personal Trainer Marketing Strategies
1. Announce your business
Write a simple press release to your local newspapers and radio stations. You can do this yourself for free. Focus on a special event or sale that you are offering in combination with the opening of your business. This will get readers more interested in what you have to offer, and your news is more likely to be given press.
2. Order Business Cards & Brochures
These simple marketing tools enable you to provide your contact information and explanation of your service to clients at any time. Being prepared will help you grow your business faster. This is especially important if you are hosting a workshop or holding an event where people are likely to want more information about your service.
Business cards and brochures can also be used when you partner with similar businesses in your area. You can reciprocate advertising for each other or offer the other company a referral fee for all customers they send your way. Examples include a nutrition store, a running group or a physical therapy office.
3. Hand out coupons
Newspapers and coupon mailers are an easy way to advertise your business, and you do not have to experienced in writing sales pitches. People love bargains, and if you offer a great deal, customers will find it hard to pass up.
4. Place an ad in the Yellow Pages
Obvious, I know, but this traditional advertising source can be the first place people look - especially when they have just relocated to a new community. TIP: Include more than just contact information. Explain in one sentence how you help clients achieve their goals. Photos are a great way to attract attention to your listing.
5. Help sponsor a triathlon or other athletic event in your area
What about including coupons in the goodie bags that each race participant gets? many of these people want to excel at their chosen sport, and if you center your ads around helping them achieve their goals, you have probably got their attention.
6. Sign up to teach a fitness class in your city
This includes activities like an exercise boot camp, pilates class or walking group. You do not have to a be a salesperson - customers come to you. This can be way to introduce yourself to potential clients in a comfortable environment where they can first get to know you before hiring you as a personal trainer.