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How to Find Customers for Your Mural Painting Business

Guest post by: Sue Barrett

Article Overview: One of the biggest obstacles in growing a successful mural business is finding customers. There is definitely a market for mural paintings, but even your ideal clients may not know they want a mural - yet!

How to Find Customers for Your Mural Painting Business

One of the biggest obstacles in growing a successful mural business is finding customers. There is definitely a market for mural paintings, but even your ideal clients may not know they want a mural - yet!

The key is to show people the potential of (1) what you can create, (2) what the end result looks like and (3) ideas for interior and exterior facades that your market has not yet thought of. A mural of faux painting on a wall can be a great alternative to boring wallpaper, expensive artwork or the hassle of remodeling projects. But do potential buyers know this?

It is important to be at the right place at the right time. Find shoppers who are ready to make a change in their home or place of business - there is a marketplace of potential buyers waiting to be discovered.

1. Increase Your Exposure to Your Target Market

When people are making decisions about remodeling their homes or landscaping exteriors, they often visit home and garden shows to get ideas and advice. Give your business lots of exposure by being at these home and garden shows and interacting with these people.

Show samples of your work, including unique solutions that you can provide. Hold a drawing or giveaway and collect contact information from visitors so that you can follow-up, either with a newsletter or information on upcoming discounts or sales.

2. Demonstrate Your Skills Through Workshops

Host a free or paid workshop where you teach people to design their own murals or take on faux painting projects. People enjoy learning new skills and completing simple tasks. However, when it comes to enhancing the beauty or increasing the value of their homes, most hobbyists hire professionals to do the job.

Through workshops, you can show off your skills and knowledge and let potential customers get to know you in a casual setting. Your warm market has just increased to the number of people in your workshops plus the number of people they know whom they can refer to you.

You can announce your workshop for free by sending a short press release to your local newspaper or radio station. If your community has an annual class schedule, you can usually include your course listing and gain exposure to thousands of people in your area, and you may also be able to advertise your event at your local library.

3. Use the Internet to Find New Customers

More and more people are looking for local businesses online (in addition to or instead of the traditional yellow page book). Local search sources that are affordable and receive a large amount of traffic include Google Local, City Search and Super Pages. It is very cheap to advertise here, and sometimes free.

As long as you are marketing online, put together a website. For about $5/month, you can get your own painting business website that you can design yourself. This is a low-cost way to show off your work, share your knowledge and let potential customers learn about your mural business without the hassle of an uncomfortable sales pitch.

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Article Tags: mural business, mural painting business, sell murals, selling murals



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