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Scrapbook Business: 5 Ways to Advertise Your Scrapbooks

Guest post by: Sue Barrett

Article Overview: Scrapbooks are growing in popularity - both as a creative hobby and as a memorable gift. If you want to sell scrapbooks or deign custom scrapbooks for people, there is definitely a market looking to buy. The catch is that you need to know where to find them.

Scrapbook Business: 5 Ways to Advertise Your Scrapbooks

Scrapbooks are growing in popularity - both as a creative hobby and as a memorable gift. If you want to sell scrapbooks or deign custom scrapbooks for people, there is definitely a market looking to buy. The catch is that you need to know where to find them.

1. Set up an Online Store

How do you set up a website store without a lot of work? Use an already established high-traffic website designed specifically for artists to sell their goods. Websites like E t s y and Art Fire let you build a storefront directly on their site, and they provide the tools to do it. People who visit these sites are generally looking for unique craft items that are difficult to find in stores, like custom scrapbooks.

2. Advertise Your Scrapbooking Service or Sell Consignment at a Local Gift Shop

Most businesses are interested in ways they can generate more revenue without taking on more risk - especially smaller companies. So do not be surprised if a local shop owner will let you display your scrapbooks in his store on consignment.

Do some research prior to meeting with the shop owner; you want the style of your scrapbooks to match the target market of the shop in order for the owner to be interested. Also, prepare a consignment agreement for you both to sign. You can download one for free at a website called "Get Free Legal Forms".

3. Teach a Scrapbooking Class

Now wait - just because you teach people to create their own scrapbooks does not mean that they cannot be future customers. I have been surprised by how often hobbyists decide to pay a skilled crafts person to create an item as a gift for someone else, or even for themselves. In any case, teaching a course provides a way for you to introduce yourself and demonstrate your skills without an uncomfortable sales pitch. (It is also a great way to get referrals!)

4. Take Part in Local Fairs and Events

Spend a couple of days as a vendor at an art and wine fair, and you may feel like you are socializing rather than selling. Potential customers are coming to you, rather than you having to chase them, not to mention you get to talk about an activity that you really like. To get started, you can find a list of event locations and dates in the USA at the "Festivals and Events" website.

Do not miss out on this excellent opportunity to build your customer list! A good way to get contact information of people who are interested in scrapbooks is to hold a drawing for a free custom-made scrapbook in exchange for visitors' contact information. You can follow up with them at a later time (with their permission) regarding discounts or special events - at which time they might buy.

5. Get Listed in Local Search Directories

In addition to yellow page advertising, there is a growing online market that you want do not want to miss out on. Currently, not many local businesses advertise in local directories, so you give yourself an instant advantage by posting a listing online. Start by placing a free listing on "Google Places".

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Article Tags: scrapbook, scrapbook business scrapbook marketing, scrapbooking, scrapbooking business, selling crafts



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