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Designing for Power: Rapid Development, Scale and Usability

Written by: Herb Gilliland

Article Overview: You want to be able to control power. You want to wield it like a weapon, or perhaps a tool, against beyond-human forces (forces of nature, commerce and the meta-human). How can we extend business into space? When will our organizations evolve to provide us with the depth needed to evolve further? What is the role of customer, organization, capitalist, super-capitalist and human being? Does negative marketing help or hurt? Some people say it does both. What are the psychological factors of failure? Why do we need organizations?

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Designing for Power: Rapid Development, Scale and Usability



You want to be able to control power. You want to wield it like a weapon, or perhaps a tool, against beyond-human forces (forces of nature, commerce and the meta-human). To augment humanity with beyond-human strengths and discernment only services humanity and not capital or organization. Not like a war machine, though a designer could design a gun or weapon, but like a weapon, technology is effective at solving the problem. Technology as a weapon serves the ignorance of war and miscommunication, undermines solidarity and enables the gluttonous, selfish and self-serving capitalist. The capitalist that overcomes this issue is the ideal capitalist, one who creates technology that does not have a byproduct of destruction. Commerce is then flooded with creative solutions, rather than destructive solutions and the initial error (p. 1, Art of War, Sun Tzu) is avoided altogether. Power is essential to designing technology which enables innovation. Most consumer and enterprise products are lacking in power because it is not conducive to empower competition. Even if it is self-sabotage, the corporation is an entity which can achieve perpetuation beyond the scope of a human life. The corporation is an entity which produces tools that make their users inept. The image required by esoteria which is inherent to the juristic non-human entity. When an employee, worker or contractor fails, and the reasoning is motivated by loyalty and not sabotage, the response is a psychotic state and desire to succeed. As much as success can breed success, failure is a better mother to ingenuity, because failure creates necessity to succeed. Compounded with the necessity being answered by the initiative, the psychology of the worker is enhanced and, without erratic or frantic attempts at covering one's own failure (the insanity of self-doubt), the worker will yield the successful completion of the task even if the initial deadline is not met. Rapid development platforms, for instance, often promise results but do not effectively manage their interface optimally for empowering their users. Rapid development requires an inertial, momentous interface. Process and design must merge with interface to provide this empowerment. Because optimal process is waylaid by the consensus of non-scientific input, logic becomes the filter of design and must rule the process. Once the process is syntonized with its instantiation as a tool, the tool becomes optimally empowering. Optimally empowered tools are technically apt, and thus the user who comes to know the apt tool is also apt.

A component of Google's system of usability analysis is merely turned inside out and provided to the common user, thus enhancing the value of the end product through its consumers. Unlike Google, Wikipedia is non-profit, thus people are more willing to contribute. In the case of YouTube, YouTube is for-profit, and thus its user base is more self-centered. The quality of egotism is more common among human beings than the selfless acts of editing Wikipedia for the common good. The egotism of Wikipedia is behind the scenes, whereas on YouTube the egotism is the commodity of the scenes. A level of intellectual elitism is present in the Wikipedia itself, whereas the elitism of YouTube falls upon its individual channels.

YouTube is the closing of the gap between consumer and celebrity, and it is the completion of the media loop between social websites, consumer-driven business models and is the tightening of the noose on every user of the web because the innovation of the industry is left to those few who control visibility in the marketplace.

Society cannot allow negatives to enter into the equation. Negative outcomes create businesses, but it does not optimally prepare the species for the future. If the structure of society cannot prepare the species for the future, then society becomes the downfall of humanity. No business would ever want to admit it contributes to its own downfall, which at the present paradigm requires humanity, and no human being of noble intellect would want to see humanity reach its downfall because of its inability to overcome its narcissistic nature. The superficiality of the modern is an indicator of the adverse trend that business is contributing negativity for the purpose of creating more business. This self-perpetuation of business must be stopped.

Historically, government intervention has attempted to stop selfpropagating businesses from creating false economics. The goal of this intervention must remain an encouragement to the positive outcome, and allow businesses not to create other business but to solve problems. Infrastructure is an artifact of technology producing negatives. Eagerness or overzealousness to utilize technologies before adoption is a cultural issue. This inherent failure of humanity to overcome its emotional roots suggests that there is a need for enforcement in organizations with respect to logic and deduction. This behavioral modification will only enhance organization and meta-organization.

The need for a chaotic existence is a human one that is unfulfilled in a positive way by commerce. Commerce capitalizes off addiction, which is an artificial need created by product and its interaction with humanity. Addiction as commerce is predatory. Addiction is sometimes the side effect of the use of technology adopted for a different purpose. In most cases, business must be exchanged for public utility and regulated like a social service. To encourage creativity and progress, barriers to entry must be eliminated, resources must be liberated and unconventional thinking must be rewarded ubiquitously.

As organizations expand human consciousness, the limits of human thought and physical presence, prowess, skill and ability, as well as the length of life, human beings must be the thing rewarded by the product of an organized effort and not the organization itself primarily. It is the customer is that is the one who should be rewarded with the most, not the owner or those under employ. By rewarding the customer, humanity is rewarded. By rewarding the organization, its owners are rewarded. The group does not benefit from the reward to owner, but rather from the reward to humanity because the group in question is humanity and is not the individual or small group which would benefit if the commerce model is continually the motivating force behind perpetuation.

The idea that the human race would permit proximity to nuclear radioactive elements created by human beings and mismanaged by authority is one that will enable self-destruction of the species. The moon would be an adequate example of an environment perfect for nuclear fission as a primary fuel source. Yet, humanity has decided to place it in the ecosystems on planet earth. The scale of a lunar nuclear plant could be massive comparative to an earth-bound one. This fact alone should attract business interest. Unfortunately, the international community permits lazy capitalism, thus humanity depletes the majority of its resources on planet Earth before exploring alternatives. This standard must be accepted by the mainstream. If we do not begin to engineer our universe, our universe will fail to support us. This means that humanity will be faced with massive changes and lose its current stability for all civilizations currently inhabiting planet Earth.

The vast quantities of raw materials in the asteroid belt and beyond the minuscule quantities of this single planet should be enough to entice the capitalist to participate in the exploration of space. It will take additional indoctrination to achieve the goal of mainstreaming scientific futurism as the main course of history. Currently, only a fraction of the attention is paid to solving the problems using contemporary physics, mathematics and scientific knowledge. If this is ignored by the international community, humanity will be reduced to a regressive, stagnating civilization based on societies which cannot maintain order among their participants in the proper and effective manners which are available to them.

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Home > Starting-A-Business > Herb Gilliland > Designing for Power Rapid Development Scale and Usability
Article Tags: design, evolution, failure, forces of nature, innovation, interaction design, interactive design, metahuman, negative marketing, psychological factors, rapid development, technology, usability, web design, youtube

About the Author: Herb Gilliland
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Inventor of the YouTube brand and business plan. "I'm entrepreneurial. I do business internationally. I like fair and forgiving contracts."  Herb is an Interaction Designer who graduated from Carnegie Mellon University.  He has written the book A Universe of Interactions, which is a layman's guide to his self-defined science, and the tech industry at large.


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More from Herb Gilliland
Scientist Seeks Seed Capital for Life Perpetuating Device
Designing for Power Rapid Development Scale and Usability
Why You Dont Matter
How I Invented YouTube
In the Darkest Hour Start Something New


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