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The Idea Harvester

Written by: Herb Gilliland

Article Overview: A short article on how usability evolves products; how exploitation of customer brains moves innovation within industry. This article deals with the basic principles of "usability" -- the new computer science buzzword of the past two decades. Remember when people actually owned the things they made? Not anymore...

The Idea Harvester

The greatest level of exploitation is also the facilitation of innovation by means of idea harvesting. The Newell-Simon School of Human-Computer Interaction (Carnegie Mellon University) purports the analysis of user action as the methodology of innovation garnered by HCI. This is the exploitative quality of the new corporation's design department relying heavily on the data collected from its users. While in essence an honor system of development, the exploitative quality comes from the very essence of the corporate pyramidal hierarchy. In the past, a new business could be started with single innovation over the old. This is facilitated by the structure of U.S. Patent law, and was intended to foster competition among those whose innovations, individually a single step forward on the path of technical progress, could amass several distinct fortunes among several distinct contributers to the common technical thread in the technology tree. This process has now become part of the nature of a single fortune, amassed by the originators of the business and in the wake of formal processes of usability analysis, further strengthening monopolistic intentions of the corporation, stifling competition and surrounding the consumer with idea harvesters, picking the very capital from the minds of its users. In essence, the barrier to entry is security for the originator.

While this process follows a logical and reasonable approach, without the equality insured by a properly managed wealth distribution system, this process is exploitative of the consumer, its common goal to facilitate innovation through the acquisition of IP directly from the minds of what the corporation has intended to serve. No longer is the consumer an island in the sea of progress, but instead the consumer is a cog in the machine unwittingly and perhaps unknowingly, to no real benefit except to further the innovation during the process consuming it. The servant is now benefiting from the served, and the served benefit the least from the machine's self-purported apparatus as a mark of innovation, marginalizing the engineer while making the process more efficient, effective and consensual. Yet, this type of consensual participation is undisclosed, often ignore and misunderstood by both participants, who hone an intuitive stance on the type of IP collected by the UA department.

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Article Tags: article deals, brains, harvester, innovation, usability



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