Add Value, Demonstrate Expertise and Grow Your List

Guest post by: Kerri Salls
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Persistence, Purpose and Passion - By Kerri Salls

How can you add value for your prospect, demonstrate your unique expertise and grow your mailing list all at the same time? The powerful guerrilla marketing approach to do this is to create and use White Papers.

Use White Papers to attract your ideal client. They have to give you contact information to receive it (online, simply an email address; offline, they need to provide a postal address). Either way, you get current information which will let you continue to market to them.

Use White Papers to demonstrate your expertise, to share what you know, so your prospects get a sense of who you are, how you think and what value you might be able to offer them.

Use WhitePapers to test the market for your next idea: be it in the form of a book, a course, a new service, or a new product you are conceiving.

Use White Papers to promote your new/upcoming book, course, service, product. If you get enough traffic to warrant the development effort, only then do you invest time and resources. If you get no nibbles, then you know you need to refinethe concept before you invest in full development. This goes for an information product, a software product, consulting services or any new niche development.

If you are writing a book, you can pilot the short version of each chapter as a white paper and build a following anxious for the next piece. Once you've published each draft chapter as a white paper, you'll have a strong list demanding the final product; feedback and criticism to ensure the final book will be solid; and your expertise will be proven before your book is published, ensuring a more successful book launch.

Before publication, offer a downloadable white paper on the topic you address in your book. This allows you to test market interest your book and gain early reader feedback on your ideas. White papers are certainly easier and faster to write and produce than a book, which makes them ideal for testing the waters of reader interest. In addition to helping you fine-tune your book's title, content, and marketing copy, you can use your download data to prove the popularity of your topic to prospective literary agents and publisher acquisition editors.

Use White Papers after you release a book, product, or presentation to drive traffic back to your offering.Your White Paper will continue to help you attract potential book/product buyers and build your mailing list. When website visitors download your white paper, you can include an extra page describing your book and its contents in detail.

You can also use additional white papers to test the market for information products that leverage off your book/product/service; such as worksheets, in-depth reports on special topics, audios and videos, and yearly updates.

Follow this advice from Roger Parkerand your White Paper will deliver the 'all-in-one' results you want:

To succeed, your white paper must educate and inform, rather than sell. Start your white paper by describing, in an editorial format, a problem or goal your market faces. Follow-up with an analysis of previous attempts to address the issue (and why they don't work) and thendescribe your new and better way of addressing the problem. All of this should lead up to a description of your book, program, service, producton the last page.

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Persistence, Purpose and Passion - By Kerri Salls

About the Author: Kerri Salls

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Solopreneur Maven and Business Accelerator Kerri Salls is President of Breakthrough Enterprise LLC, a startup and solopreneur mentoring company committed to empowering solo-professional achievers: entrepreneurs, solo-preneurs, and consultants, with the tools to launch and thrive in the business of their dreams. She has helped hundreds of entrepreneurs, solopreneurs, consultants, service professionals and sole proprietors thrive and grow to triple profits with her proven strategies and systems. I'm also offering a hands-on planning event in 3 weeks: www.solo-success.com Kerri Salls Solopreneur Maven
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