Blogging: Optional Luxury or Necessity
Technorati's State of the Blogosphere series chronicles the rise and evolution of the
Blogosphere as we know it. Since 2004 there's been an explosive growth and
application of this new approach to publishing. Technorati's State of the Blogosphere event recently provided some startling
statistics and demographics about how important blogging is for the
self-employed - not just for hobbyists or large corporations. I want to share
with you some of the statistics that have sold me on recommitting to writing a
- Overall, bloggers are a highly educated and affluent group. Nearly half of all bloggers surveyed (2900) have earned a graduate degree, and the majority have a household income of $75,000 per year or higher.
- Two-thirds are male
- 60% are 18-44
- The majority are more affluent and educated than the general population
- 75% have college degrees/40% have graduate degrees
- One in three has an annual household income of $75K+
- One in four has an annual household income of $100K+
- Professional and self-employed bloggers are more affluent
- More than half are married /More than half are parents [and they find time to blog regularly]
- 9% self-employed - and acknowledged that blogging was a key factor in their business
- Spending more time on their blog now than previously
- Reasons self-employed and
professional bloggers blog:
- 71% have greater visibility because of their blog
- 63% say clients buy because of their blog
- 56% say their company (i.e. the solo owner) is now seen as a thought leader
- 40% say they are asked to speak at conferences directly because of their blog
According to Denise Wakeman,blogging for business is critical, it must be a key element in your marketing toolbox; the hub of your online activity. Why? Because:
- It creates massive visibility
- It allows you to diversify and be ubiquitous
- It helps you reach a new audience and reverse the client chase
- You get to engage with readers and help them become clients
- You get feedback
- It helps you hone your unique voice
- It's a money saving tool
- It's where you create your distinction, your personality, your all the elements to develop know likeàexpertise & trust amongst your readers
- You get to share valuable content to make readers' lives better.
- You get to foster interaction and guide public conversation to private conversation
Keeping a blog takes work. It takes discipline. But I have the motive for you (and me) that I didn't have before. That is the HUGE ROI. The ROI of blogging can now be tracked to provide a 3:1 return! That kind of return on investment is huge when you realize that creating and publishing a blog is not expensive, it's simply sweat equity, which solopreneurs sign up for anyway.
The Solopreneur Blueprinta 90 day program of step-by-step assignments to start, setup, and launch your own solo business/practice. If you truly are a solo achiever, be it as a consultant, solopreneur, startup, entrepreneur, sole proprietor of a professional services firm, or just want to be, you need to check this out.
Have a question for Kerri? Ask or leave a comment below!