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Can’t Stop Marketing Even in the Dog Days of Summer
| Guest post by: Kerri Salls |
Article Overview: Without sacrificing vacations, there are huge summer opportunities for marketing. When I was in sales, we had an axiom: a week off is always followed by an off week. So if summer sales are slow because of your vacations or client vacations, you need to take some action to turn things around.
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Free Download - Persistence, Purpose and Passion By Kerri Salls |
Can’t Stop Marketing Even in the Dog Days of Summer
Without sacrificing vacations, there are huge summer opportunities
for marketing. When I was in sales, we had an axiom: a week off is always
followed by an off week. So if summer sales are slow because of your vacations
or client vacations, you need to take some action to turn things around.
Marketing is the best place to get some momentum started. You can
do this alone, or rally your team to work with you.
Here are some ideas you may not be using right now:
·
Seek out tradeshows where you can
exhibit – promote your product/service to a new niche or in a different region.
·
Become a sponsor for summer
events. Take advantage of golf tournaments, road races, bike races, etc.
·
Take the quieter time to plan
your marketing strategy – not just the next quarter - but the next year and the
next three years.
·
Develop a story for your
product/service that pulls on your clients emotionally. Plan how to use it in
all your marketing and promotion efforts.
·
Find and test new
networking/conference opportunities for fit and effectiveness.
·
Cost out new promotions or
advertising.
·
Do some mind mapping of potential
partners for different markets, different products, and different regions.
To test the viability of my ideas I take them one step further.
For each idea in each category, I go through some basic micro-economics and
risk assessment scenarios. This gives me a clear objective dataset which
confirms my intuition about each project. That way, my passion and enthusiasm
are grounded in tangible ways my team can see and understand.
Even if you just go through each of these options as an exercise
and shelve your ideas at Labor Day when everyone gets busy again; you will
still be in a better position when you chose to act on any of them because you
will have already thought through possibilities.
Marketing does take time. Do It Now – to see results this
fall.
Kick Into Fall
Your Best Summer Ever
Ode To Summer
Summer Is For...Prospecting?
The Last Days of Summer
Finding a New Job in the Summer
Should you bother marketing during July and August?
Business Success Tips - Six Summertime Survival Tips For Work-at-Home Moms
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Summer Management of Your Home Based Business
Summer Sales
Five Ways to Have Sizzling Summer Sales
The Perfect Summer - Sales and Marketing Training
Your Reward - Sales and Marketing Training
Beat That Sales Slump
What Do Leaders And Winter Have In Common?
You really can do anything you set your mind to.
Signs That The Economy Will Soon Improve
Tip of the Week - Don't Take a Summer Break from Your Job Search
WAHM Strategies When Kids Are Home During the Summer
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About the Author: Kerri Salls RSS for Kerri's articles - Visit Kerri's website Click here to visit Kerri's website   Do You Have a Market Niche From Basics to Mastery Whos the Boss The Answer May Surprise You What Leadership Behaviors Do You Value The Highest Attitude Determines Altitude |
Related Forum Posts
Re: Let me introduce myself, I'm Zacman
- Hi Zacman,
You are welcome to this great forum. How are you enjoying the cold. I prefer winter to Summer here in South Africa. The heat is so much that people nearly put on cloth here
Re: What is your Business?
- We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Decide your market first
- Stop for a second and decide exactly who it is that you want to sell your product to.
Once you've done this you'll have a far better idea of where to find them and what it is that they're interested in
Cheers
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
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