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Critical Tactics for Business Blogging Success

Guest post by: Kerri Salls

Article Overview: When it comes to online marketing, blogging is no longer a luxury, it's a necessity. Once the decision is made, the next question is always where do I start?

Critical Tactics for Business Blogging Success

When it comes to online marketing, blogging is no longer a luxury, it's a necessity. Once the decision is made, the next question is always where do I start?

Here are some critical tactics and parameters for business blogging success to get you going.

• You must have compelling content.
  
  Stay focused on your topic, your area of expertise. Ask yourself:
  • Do I have the content to showcase my expertise and does my content connect with my readers?
  • Does my content build relationships - so they subscribe and come back?
  • Does my content build trust so they would want to work with me?
  • Do I make it easy for them to contact or buy from me - with a buy link or a contact me button?
• Each blog entry must have a goal.
  
  Each entry must deliver on at least one of the following four:
  • Educate - provide how to instruction, offer a case study or a Q&A format showcasing content that they can learn from you.
  • Entertain - this is key. Tell stories. People learn best and retain more when you tie your message to a story. That's why video is becoming so pervasive, and effective.
  • Engage - Invite readers to comment or participate in some way. You can put a poll in your blog or a link to a poll. Always ask for comments - to build dialog and the relationship.
  • Enrich - Offer value in your content that will save them time, save them money or add value to their life.
• There are no rules.
  • On the web, people don't read word for word. They skim. So a blog post should usually be no more than a few hundred words. If you have more to say, you can break it up into multiple posts of 200 words and only occasionally go deeper all in one blog post.
  • Mix it up with video and audio as well as text.
  • On the web, people want content the way they want it, not the way you want it or the way you want to deliver it.
• More frequency--> more traffic you will get.
  
  The latest reports from Blogging 3.0 say that most traffic is 1st time traffic from search engines. But that means you need as much content that is keyword specific to attract the search engines to bring you the traffic you want. The more frequently you post content to your blog, the more frequently the search engines index you. So when you blog, you want to post at least 2-3 times/week. The more often you write the better. The bloggers who get the best results, post 300% more than others.
• Use keyword phrases.
  
  Use key word phrases in the subject line, the beginning of the title and twice in the first paragraph of your post. Use them again 1-2 more times throughout your post to get the most from the search engine spiders.
• Call to Action
  
  You always want a call to action at the end of each post. It can be to comment on your post, click on a link to your main website, sign up for a free report, go to an offer page and convert to become a client. The point is to give them a next step to engage with you again/more.

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Article Tags: blogging, blogging content, blogging goal, blogging rules



Related Forum Posts
Re: What I Enjoyed Reading This Week - June 4 - Hi Evan, I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing. Thanks, Melanie James
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Books for the Entrepreneur - Here's one of my most recent books The 100 Absolutely Unbreakable Laws of Business Success By Brian Tracy
Landmark Forum Education - I was at an Introduction to the Landmark Forum meeting yesterday and I heard from a lot of people that own businesses there state that the Landmark Education was a key ingredient in their Business Success. Has anyone on the this Forum been to the Landmark Forum 3 day Course? If yes, how has it impacted your business? Thank you for sharing.
Re: THE SECRET TO SUCCESS IS ALL IN YOUR HEAD...RIGHT NOW!!! - Success = Thinking (Head) + Heart (Feeling / Interest) + Hand (doing/ action). Success - H3 Robert


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