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Monumental Secrets of Guerrilla Marketing – Tactics

Guest post by: Kerri Salls

Article Overview: I had the pleasure to listen live and watch a webinar by Jay Conrad Levinson as part of Microsoft’s Small Business Summit. Jay is the father of Guerrilla Marketing with almost 50 years in the advertising and marketing industry.

Monumental Secrets of Guerrilla Marketing – Tactics

I had the pleasure to listen live and watch a webinar by Jay Conrad Levinson as part of Microsoft’s Small Business Summit. Jay is the father of Guerrilla Marketing with almost 50 years in the advertising and marketing industry.

Jay spoke about his monumental secrets of Guerrilla Marketing. After making a number of distinctions between traditional marketing and guerrilla marketing, he took us through sixteen secrets of what it takes to be a Guerrilla Marketer.

1. Commitment – you have to make an unwavering commitment to market your business.

2. Investment – for your marketing efforts to work, you must invest yourself and your resources in your guerrilla marketing tactics – not just a token effort and quit.

3. Consistent – everything you do for your guerrilla marketing must be done consistently, not haphazardly.

4. Confident – The reasons people patronize a business are because of your process, selection, service, and quality (what they get out of it). They must be confident in all these areas to buy from you.

5. Patient – You must be patient to build that confidence in the market.

6. Marketing is not advertising – It’s an assortment of weapons. You must test many of them. Look at the results and ruthlessly eliminate those tactics that don’t hit it out of the park, in terms of resulting sales.

7. Make it convenient – There’s a dirty lie in business that time is money – don’t believe it, rather time is life. Value your client or prospects time and they will value you more.

8. Subsequent to the sale – The real money is in the lifetime value of the new client. Recognize that that is when the money will roll in.

9. Amazement – Be sure to tell your prospect the amazing things you offer – the things you take for granted in your business. They won’t know it unless you tell them.

10. Measurement – This one is hard to use. You need to try lots of marketing tools and measure each one. Ask every prospect and client where they heard of you. Only if you measure your marketing efforts can you eliminate the wasted 50%.

11. Involvement – Listen to customers. Involve them in what you are doing, what you are delivering to the market. Respond to what they say, follow-up with newsletters.

12. Dependent – we are in an interdependent society now (more so on internet). Recognize this and use it to market to your audience.

13. Armament – Armament is the appropriate equipment to wage a particular battle. In business now, that means being technologically astute and applying technology wherever we can.

14. Initiate – The intention of your initial marketing is to get their consent to engage with you, and then you can broaden that to lead them where you want them to go with you.

15. Sell Content – Make it lush; so it blows their mind; be sure it’s fresh. Absolutely, sell the sizzle. But remember that people buy the steak.

16. Augment your marketing all the time – You can’t sit on your laurels. You must refine and add to your guerrilla marketing tactics all the time.

What will you do with this list? Will you read it and move on to the next email in your inbox? Will you file it away with other marketing ideas? Will you pull out your marketing plan and consider your marketing approach and strategies in light of these sixteen secrets? Will you draft some changes to your own efforts to become a guerrilla marketer too? Put these ideas to work in your solo business now.

Related Articles
  Are you a Guerrilla
  The Way of the Guerrilla
  What is Marketing in the First Place?
  What Is Guerrilla Marketing?
  Downturns and Guerrillas
  The New Secrets of Guerrilla Marketing
  The Designated Guerrilla
  Guerrilla Publicity
  Twenty Keys to Success
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  Guerrilla Marketing And Karate
  Follow-Up or Fall on Your Face
  What is Attraction Marketing and Does it Really Work?
  GUERRILLA SOFT STEPS
  Guerilla Marketing Weapons by Jay Conrad Levinson
  The Big Lie
  Advertising No Longer Has to Make the Sale
  Guerilla Marketing is Not for the Timid
  Your Mission

Article Tags: guerrilla marketing, marketing, marketing tactics



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Re: What I Enjoyed Reading This Week - June 4 - Hi Evan, I just joined this forum and looking forward to positive interactions. I'd say great collection of weekly reads. My top two picks from your list are 4 Facebook Marketing Tactics and 8 Brands That Have Found Success on FB - very interesting and informative resources especially for entrepreneurs who want to get the most out of online marketing. Thanks, Melanie James
Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
Re: What would you do with your last $1000? - I would put into my business certainly. If money sleeps then you will lose it. Nearly the eaxct situation happened with me. I had my last 750$ in my pocket to make money online. If I spent it in a wrong way, I would have to lose my chance to own business on the Internet. But I used it wisely and bought D. Gerl's Insider Secrets to Internet Marketing. Then put the rest of the money into Google Adwords and could save my business. But now..... I would continue my monthly membership on SubmitYourArticles Article Submission Service (37$), buy Revolution Wordpress Theme, maintain monthly membership on J. Humpereys ASC membership program and the rest of money put into Google Adwords and Yahoo Ads. Orxan
Re: Let’s talk about the ways of marketing your products, servic - I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use. Forum Marketing Yahoo Answers (I need to use more of) SEO (Search Engine Optimization) Bum Marketing or Article marketing P-P-C (Pay Per Click) Marketing Online Directories Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f - Hi, Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few, great looking site btw Jeff, take care, Carol


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