Tweet

What You Do Best

Written by: Kerri Salls

Article Overview: Each time you reconsider your market positioning, be sure to include a few exercises to hone in on what you do best in your business. You want to tease out those activities that you absolutely love to do and those activities you are the very best at in the world.

What You Do Best

Each time you reconsider your market positioning, be sure to include a few exercises to hone in on what you do best in your business. You want to tease out those activities that you absolutely love to do and those activities you are the very best at in the world.

When you are clear on what they are, you can focus your time on what you are uniquely qualified to deliverand leverage your natural strengths to be, do and have more.

To focus on what you do best, you can't be the one to do everything that piles up on your desk. You can't afford to get consumed with the tasks you struggle with or the tasks you detest. You must learn to delegate, automate and outsource everything that does not perfectly fit that specific range of your natural strengths and passion.

It's easy to make excuses why you must be the one to do everything. But remember that with each additional task or responsibility you hold on to, you have less time to devote to what you do best. And instead of making your business more secure, you limit the growth and success of your business.

The importance of this exercise was reinforced today by two Canadians:

Dan Sullivan, calls it your unique ability. "It's a combination of your personal talents, passions, and skills. You've always had this ability, but you may never have stopped to clearly identify it. Few people do."

Dan says that when you begin to figure out this important foundation of who you are, you'll understand what you do best in life, what you love doing most, and what makes the most difference for the most people.

Paul Copcutt, calls it leveraging your natural strengths. "Never underestimate your strengths."

Paul says that very often the skills that we use every day, that come to us so easily, are the ones that we almost take for granted. Because they really are no effort for us we run the risk of not leveraging them as much as we should. Others see those unique skills much more clearly and because they are only exposed to them once in a while they place a much greater value on them than we do ourselves.

I agree with Paul adamantly, "Do not underestimate your key skills. Identify them, appreciate them and make them work for you every day in every interaction."

Be clear on what you do best and do it!

Related Articles

Article Tags: excuses, leverage your natural strengths, market positioning, what you do best



Related Forum Posts


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

What Type of Business Should I Start?

Improve E-mail: Avoid the Quicksand

Work at home Opportunities for the Disabled

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.