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Moving your business to cyberspace
| Guest post by: Rene Truter |
Article Overview: With the ever-growing world of online communication, at some point or another you may decide to establish a presence on the Internet. It is however, important to first make the distinction between the Internet and the World Wide Web and whether or not having a presence in cyberspace will benefit your business.
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Free Download - Some pointers when choosing a business partner By Rene Truter |
Moving your business to cyberspace
Not many people realise that there is a difference between the Internet and the World Wide Web. The Internet is a network of networks, a link of millions of computers worldwide, into one vast collection of information. The World Wide Web is a network of computers set up to exchange electronic files in a specific way; it'smerely a part of the Internet.
Deciding whether or not to "move" your business to the Internet is entirely up to the business owner. The owner would need to decide what benefits such a move would mean to the company. Having a presence on the Internet could equip employees to use the Internet's capabilities as data storage and as a communications medium to improve efficiency, productivity and profitability of the business.
An investment in an Internet presence for your business should need a plan. This plan should be driven first by your most compelling reasons for being on the Internet, and ultimately by what you intend to achieve by making this move.
If your reasons behind establishing a presence on the Internet are any of these presented below, it may just be a good move:
- To establish a web presence
- To network more effectively
- To make business information more readily available
- To serve your customers better
- To heighten public interest in your business
- To release time-sensitive material more effectively
- To sell more of your products
- To make pictures, sound and film files easily available
- To reach a highly desirable demographic market more effectively
- To address Frequently Asked Questions (FAQs) in time
- To stay in better contact with salespeople
- To open international markets more easily
- To create a 24 hour service
- To make changing information quickly available
- To allow quick feedback from customers
- To test market new services and products
- To reach media more easily
- To reach the education and youth market more easily
- To reach a specialised market more effectively
- To serve the local market better
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Article Tags: Internet, online, presence, web, website, world wide web
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About the Author: Rene Truter RSS for Rene's articles - Visit Rene's website The SME Toolkit is a project of the Small and Medium Enterprise Department of the World Bank Group and is available in multiple languages through local partners, such as South Africa, around the world. Business Partners Ltd, leading risk financing company for small and medium enterprises (SMEs), has made the online Toolkit available for all entrepreneurs in South Africa. The Toolkit is a joint initiative between Business Partners, the International Finance Corporation (IFC) and IBM, offers easy access to information, resources and online training relevant to SMEs in a large number of industries and business sectors. The SA SME toolkit provides how-to articles, business forms, financial tools, online training and information resources developed by leading experts, and free software tailor-made for SMEs. All aspects of business set-up and management are covered, from business planning to accounting, financial management, human resources, import /export, legal and insurance matters, marketing, sales, operations and information technology. The site also offers a range of self-assessment exercises and tools, aimed at enabling entrepreneurs to take control of problem-solving in their companies, and even to proactively implement strategies to avoid potential problems. Users have lauded the SME Toolkit as a one-stop shop for almost any piece of information needed to run their business. Register on the Toolkit today to start receiving the monthly newsletter and grow your business knowledge and skills. Click here to visit Rene's website   Asking yourself the right questions when selecting a business Collecting debt from your clients Moving your business to cyberspace Being assertive is good for business Questions to ask yourself when selecting a business |
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