Successfully selling your product or service
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Free PDF Download Some pointers when choosing a business partner - By Rene Truter |
Direct selling can take many forms, including literally going out to make sales, marketing and advertising. To stake your claim to a certain customer base, you have to do a lot of hard selling, either to demonstrate the unique selling points of your product or service, or to convince people of your idea, how it works and that it fulfills a need or desire.
Making sales requires a certain set of skills, so if personal selling is not your strong point, you'll have toemploy or partner with someone who is a good salesperson. Employees who are not sales people, but deal directly with clients, also need training in good customer relations and service.
Advertising your business is another way of attracting sales. How and where you advertise, will depend on the type of product, your target market and the goals you are trying to achieve. Budget is also amajor factor.
A not-so-obvious way of boosting your sales is the way in which you display your product. This includes your branding, packaging and the occasions where you promote your goods at a trade event, for instance. Also, many small businesses don't pay attention to the way their goods are displayed in their shops, when in fact itinfluences whether you make a sale of not.
Do some research on this aspect of business and consider calling in an expert to help youor mentor you so you can do it yourself in the future. The type of product you are offering will dictate the way it's presented, so consider all these factors when planning this part of the selling process.
While your sales strategy is one of the most important facets of business, don't forget to keep the budget under control, as you don't want this to dent your profits in a big way.
Many SMEs are so passionate about their idea or product that they forget to focus on how they will make their customers just as excited about it. So now that you have some insight into the selling process, you can start planning your course of action, or review your current system.
Copyright© 2010 Business Partners Ltd. All rights reserved.
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Free PDF Download Some pointers when choosing a business partner - By Rene Truter |
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About the Author: Rene Truter The SME Toolkit is a project of the Small and Medium Enterprise Department of the World Bank Group and is available in multiple languages through local partners, such as South Africa, around the world. Business Partners Ltd, leading risk financing company for small and medium enterprises (SMEs), has made the online Toolkit available for all entrepreneurs in South Africa. The Toolkit is a joint initiative between Business Partners, the International Finance Corporation (IFC) and IBM, offers easy access to information, resources and online training relevant to SMEs in a large number of industries and business sectors. The SA SME toolkit provides how-to articles, business forms, financial tools, online training and information resources developed by leading experts, and free software tailor-made for SMEs. All aspects of business set-up and management are covered, from business planning to accounting, financial management, human resources, import /export, legal and insurance matters, marketing, sales, operations and information technology. The site also offers a range of self-assessment exercises and tools, aimed at enabling entrepreneurs to take control of problem-solving in their companies, and even to proactively implement strategies to avoid potential problems. Users have lauded the SME Toolkit as a one-stop shop for almost any piece of information needed to run their business. Register on the Toolkit today to start receiving the monthly newsletter and grow your business knowledge and skills. Click here to visit Rene's website.   Assessing your companys financial position Tips when looking for business premises Questions to ask yourself when selecting a business Pitching your business idea to potential investors Make sure your website is a good one |
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