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Kalen Smith Articles

Guest post by: Kalen Smith

Think Like Your Audience When Networking With a Successful Elevator Pitch - Click To Read Article
A successful elevator pitch is essential to making networking connections. In order to get it to work for you, it is crucial to take the time to understand your audience and what they are looking for. The ability to tailor your pitch to your audience will make or break your message and determine how successful your networking efforts are going to be.

How Win-Win Strategies Can Reduce Risk by Lowering Chances of Competitive Retaliation - Click To Read Article
Traditional models of competition may be dead. Sometimes we need to focus on creating systems where our competitors will benefit as well. Research by Brandenburger shows a number of industries such as automobile manufacturers who have not only prevented competitor retaliation but even got competitors to stand by them.

Why You Need Offline Networking Strategies for Your Business - Click To Read Article
Social networking sites have been a great way for businesses to build great relationships without having to step away from their computers. Unfortunately, they sometimes need to take a break from online networking and reach people in the real world.

Why Focus Groups are a Valuable Tool for New Companies and Entrepreneurial Ventures - Click To Read Article
Focus Groups are a great way for entrepreneurs to receive feedback on the new products they plan to introduce. The advantage of using focus groups over surveys for market research is that they can provide real feedback on real products rather than hypothetical ones.

Successful Networking: Traits to Look for in a Business Partner - Click To Read Article
Many business owners need a partner to make their venture a success. It is human nature to want to work with someone a similar personality. But what qualities should they really be looking for?

Know When Your Business Needs to Hire a Professional Engineer for Your Product or New Technology - Click To Read Article
Inventors can often develop great and innovative products for young businesses. However, they need to know when it is necessary to seek professional guidance.

While SEO is Important, it is Also Not Enough - Click To Read Article
SEO is a very important factor in promoting a website. However, too many website owners have focused almost exclusively on it and have overlooked other promotional strategies.

Green Engineering Business Idea: Potato Starch Based Polymers - Click To Read Article
As fossil fuels become scarcer, engineers will have to become more creative about finding ways to develop new polymers. One idea that entrepreneurs can take advantage of is building a business that produces polymers made from potato starches. These are already used for consumer products and may be valuable for engineering applications as well.





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