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cynthia kocialski Articles

Guest post by: cynthia kocialski

Signs a Start-up Isn't On Course - Click To Read Article
Start-ups fail due to a series of missteps, not one wrong decision. What are the warnings signs a start-up is getting off on the wrong foot?

The Surprising Resemblance between Christopher Columbus and Today’s Entrepreneurs - Click To Read Article
Christopher Columbus was an explorer and an adventurer, but today he would simply be called an entrepreneur. Let’s step back in time and take a look at Columbus through the eyes of today’s entrepreneurs and investors. Is the start-up funding climate really any different now?

Start-up Cemetery: What Can Be Learned About Start-ups? - Click To Read Article
Where is venture capitalism and the start-up industry going? The historical perspective can shed light on trends that cannot be seen through day-to-day movements. The big picture is often obscured by all the minor and insignificant events. What can we learn from start-ups of the past?

Conversations with Venture Capitalists about Start-ups and Funding - Click To Read Article
What attracts a investor to an entrepreneur? Here's a conversation with two venture capitalists about start-up funding and other issues.

How To Lose An Investor Before You Finish Speaking - Click To Read Article
Start-up killers are those spoken statements that will lose the funding or customer deal for the entrepreneur. When speaking to someone about the new product or the business proposition, there is often the moment when you know that you have lost your listener. One misspoken comment and everyone wants to leave as soon as possible. They’ve made their decision and they want you to stop wasting their time. It’s their gut reaction. What are some of these turn–offs?

Hard Learned Advertising Lessons For Small Businesses - Click To Read Article
One of the most important lessons is that what works well for a big and established business doesn’t necessarily work well for a small business or startup. The inconvenient truth is products don’t sell themselves. Marketing and advertising are a necessity. But how can a small business use their advertising budgets effectively.

Why Big Companies Resist Doing Business With Startups - Click To Read Article
Every start-up wants to make a deal with a large, reputable Fortune 500 company. But does the large company want to do business with the start-up? How does a large company perceive a start-up? What motivates a large company?

The Secret of Silicon Valley's Magic with Technology and Innovation - Click To Read Article
Silicon Valley is a special place. Why is it so entrepreneurial? Why do start-ups sprout like weeds? Many have tried to copy this cradle of innovation and its success, and yet no one has been able to duplicate it. What makes Silicon Valley different?

The Importance of Marketing for Fledgling Startups - Click To Read Article
Today’s investors are not interested in funding start-ups that don’t know how, where, and to whom to sell their products or services. Why are investors so concerned and why the entrepreneur should be too?

Why Do Women EntrepreneursThink They Are Underrepresented in Hi-tech Start-ups? - Click To Read Article
There are many meetings in Silicon Valley about innovation, technology, start-ups, and entrepreneurs. While the number of women small business owners is more than 50 percent, the number of women founders of hi-tech start-ups is in the low single digits. What makes the hi-tech industry different?

How to Create a Successful Product for a Startup? - Click To Read Article
Creating a successful product for a startup begins with the customer. It's the process of looking for the ideal balance among what a customer wants and is willing to pay for, what a start-up can create in a reasonable amount of time and at an acceptable price, and which product has a large enough market share to make a sustainable business. But wait, customers don't always tell the truth. And yet more, the first customers may not be the ones that make the company profitable.

Building the Perfect Startup Team - It's More Than Employees and Founders - Click To Read Article
When investors evaluate a start-up company, they report about 25% of the final decision is based on the team. Even if external funding isn't in the start-up's future plans, it's a good idea to consider the criteria used by investors; they have seen many startups come and go. So what makes an effective team? How do you build one? The success of any venture hinges upon the strength of the team and this is never more true than a company at its beginning. And the team is not just the company's founders and employees.





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