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Four Reasons Why Entrepreneurs Should Blog

Guest post by: Vinil Ramdev

Article Overview: This article talks about the most important reasons entrepreneurs should blog. The first step to doing anything is to identify the reasons for doing it and then pursuing it relentlessly until the objective is achieved.

Four Reasons Why Entrepreneurs Should Blog

As a web strategy consultant, I get so many businesses who contact me and ask me the question “How often should I blog?” My immediate response is “why do you want a blog?” Most of the time, I get no reply, so I decided to address the question in this article.

Reason #1: SEO

This is the most common reason I get from business owners when it comes to blogging. Blogging builds your search engine rankings. The more you blog with key words that your target audience is searching for, the more likely you will be found on search engines.

Reason #2: To be heard

Lot of people take up blogging so that they can have their voices heard. If you are passionate about something and want to share this passion with a group of people, blogging can be a great way. You may not only become famous, but you can also network with a lot of like minded people.

Reason #3: Keep your customers updated with what is happening

If you own a business and you would like to build a bond with your customers, then blogging can be a great way for you to keep your customers updated with what is going on in your business. It can include product promotions, new product launches, press releases, special events or anything that is going on in your business. This adds a human element to your business.

Reason #4: Show-off your expertise

If you are a consultant, interior designer, accountant, architect or you are in a profession where you sell your services, a blog can be a great place for you to show-off your expertise to prospective clients. Even if you are a business that sells products, you can position yourself as the business that knows more than anybody else – the specialist in your particular trade.

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Article Tags: blogging, how to blog, reasons to blog



Related Forum Posts
Re: Best Internet Marketing Strategy - Hi David, I agree about the Blogosphere. You have a smaller group that Blog, but do so on the premise that they think they should, but have never really considered the purpose of their Blog. Then I think there are a few SEO or Internet Marketing types that see Blogging as just another link building strategy. But the largest group of Bloggers, tend to be people who enjoy writing and discussing their topics of interest. Blogging is good for link building, but the true Blogger is a breed apart from the rest. They want to dialog, to debate, to have feedback and they are very willing to link to other worthwhile conversations that are relevant to their topic. I agree with you. These group of Bloggers obviously are passionate about their writing and together, they create huge conversation trails interactive and travel from Blog to Blog. But the evidence is clear with this group that loves what they write about. With comments enabled on a Blog and having a Blog tuned to a specific purpose you already have the evidence of original Social Media.
Re: Alexa Ranking Goals - That's great GT! What method did you use to put up the Entrepreneur Blog Network in your Wordpress Blog? We're always looking for the easiest methods to help bloggers who are not techies get involved.
Re: 10 Reasons Who Startups Fail & Book Recommendations - Great post,but please edit the headline. I presume it is "10 Reasons Why Startups Fail & Book Recommendation
EvanCarmichael.com suggestion - Maybe I missed it but I would like to suggest that a Blog be created to support the Forum. The idea is that in the blog you put in snippets of some of the biggest conversations with a 'read more' link to the forum itself. Setting up the Blog and clipping some conversations onto it wouldn't take very long.
Jen's Blog - Spam protection - Jen, I like the Blog and just posted a comment to one of your articles. From my experience you need to implement some sort of SPAM capture tools. i use them on my Blog and it's been a life saver as I'm getting hit by spam atleast 5 times a day. I use Wordpress and they have plugins like Captcha and SPAM Karma installed.


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