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TREAT YOUR SMALL BUSINESS LIKE A HOBBY AND FAIL!
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| Guest post by: nathan Mitchell |
Article Overview: Nathan R Mitchell, Small Business Coach, Author, Speaker, and Founder of Clutch Consulting Tulsa OK, addresses the implications of treating your small business like a hobby, not the profit generating machine that it can be.
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TREAT YOUR SMALL BUSINESS LIKE A HOBBY AND FAIL!
Many are looking at the business climate for 2011 with optimism. Although it’s hard to tell what the year will bring with eleven months still remaining, there are some things that you can control as a small business owner that will increase your chances of a sunny outlook for 2011. Unfortunately, 50% of small businesses fail within the first five years of ownership. One way to minimize your chances of becoming another statistic is to make sure you don’t treat your small business like a hobby; if you do this, you will increase your chances of failure significantly.
When some people start a business, they study the market and find a niche that they can serve, and they serve it well. These people really find an opportunity, and start a business around it. Unfortunately, far too many find a product or service they like and declare themselves a new business owner. Although it is extremely important to be passionate and to love what you do, the new small business owner must find a way to make themselves stand out from the crowd. Otherwise, you are just another entrepreneur selling another widget that your customer really doesn’t need in the first place. When new business owners study a market, find a niche, and approach that market from the standpoint of providing value to the customer first, they are more likely to succeed. But this cannot be done effectively when you treat your small business like a hobby, rather than the profit generating machine it can be!
The most effective way to increase your chances of success in the world of small business is to research your business idea before you ever start selling. When doing this, you may find that market demand is really not there for your product and service in the first place. This will save you a lot of time, headaches, and money too, which will keep you from going broke and searching for another job.
It’s also important for business owners to continue learning. Once you have opened your doors, you have to continue researching and finding ways to adapt. The marketplace is always changing, and so should you. You must learn to remain flexible as a small business owner. If you don’t stay abreast of changes in your industry, your competition will, and will eventually overtake you. Your customers tastes will change over time, and new and exciting trends will begin to emerge as well.
In today’s world of advanced technology, changes in the world of business happen much more quickly than they did twenty years ago. If you treat your business like a hobby, you won’t be able to stay on top of them.
Keep Winning!
Nathan R Mitchell
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About the Author: nathan Mitchell RSS for nathan's articles - Visit nathan's website Nathan Mitchell, Founder of Clutch Consulting, is a Small-Business Consultant, Author, and Professional Speaker. Nathan is dedicated to helping small-business owners and those who are entrepreneurial, reach new levels of success in their business and personal life by offering services that are both empowering and insightful: These include, but are not limited to, Small-Business Consulting, Training, Keynote Speaking, and Leadership and Personal Development Coaching. Nathan’s passion for business and entrepreneurship, and for the winners who pursue it, started in young adulthood, and has stayed with him to this day. He has earned a Bachelor of Science Degree in Entrepreneurial Management, as well as an MBA from Missouri State University in Springfield. In addition to his strong foundation in academics, Nathan also has “real-world” experience in many aspects of Business Management and Leadership due to his decade of experience in Operations Management with a Fortune 50 company. He is currently focused on writing his first book on Entrepreneurship, “Give Me The Ball! How Top Entrepreneurs Got In The Game and Won.”© Nathan lives in a suburb of Tulsa, Oklahoma with his wife Sarah, and their two children, Eiley and Nathan. Click here to visit nathan's website TREAT YOUR SMALL BUSINESS LIKE A HOBBY AND FAIL |
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