An Internet Marketing Strategy for the Mystified
An Internet Marketing Strategy for the Mystified
Well unfortunately the days, that I can remember, of “build it and they will come” have long gone. Unless you promote your web site – no one will know that you are there and no visitors means no sales. So where so you go from here?
Well take a deep breath, a pen and paper and let’s start on your Marketing Strategy. Briefly for a new business, with a relatively inexperienced marketer, your strategy will probably include the following options:
Pay Per Click Advertising
Article Marketing
Email Marketing
Community Marketing
Classified Advertising
So let’s get started – and before you start panicking, you are just writing your Marketing Strategy. This course will explain how to do all of the following.
Your Advertising Kit
For each of your programs/products
1. Write a short advert – say 50 words.
2. Write a very short advert – say 15 words
3. Write a short article – say about 400 – 600 words.
4. Decide on your keywords – say about 30 – 50 words.
Your Marketing Kit
For your web site theme
1. Write at least 6 short auto responder messages.
2. Find or write at least 2 giveaway products.
Your Marketing Tools
1. Your web site
2. An autoresponder
3. A good email account
Now let’s put all of these together into your first Marketing Strategy.
1. Submit your web site to all the major search engines. This will start to get your web site noticed. As this takes a long time, it needs to be the first thing that you do. You can do this yourself or pay someone else to do this for you. We provide this service for our customers for $20 a month, which includes submission to Google, Yahoo and MSN.
2. Set up your autoresponder form on your web site and load your messages into the autoresponder. Ensure that you offer one of the giveaway products as a bonus for signing onto your ezine. The second giveaway can be set up for message 3 or 4. Your messages should be sent in the following intervals. Day 1,3,7,7,7,7
3. Set up your download pages, for your bonus products as well as the products you are selling. Ensure that you provide an extra offer on each download page.
4. Submit your article – including your resource box, to about 6 major ezine article sites. Limit yourself to 6 at the moment. Each of these submissions, if accepted will give you a link to your web site. If too many links to your new web site appear very quickly, search engines assume that you have been using “black hat” SEO tactics (a total no no) and will not list your site.
5. Identify 4 forums that discuss the topics of your web site. Set yourself up an account name that describes you well. We use the name “Biz Guru” which is our trade mark and name. Set up your signature to include your web site address. Start answering questions asked within the forums. Do NOT post adverts for your web site or products. Use this time to establish your credentials. If you answer questions well and contribute to the forums, your web site tag will be noticed.
6. Set up a PPC campaign – you can start with the smaller search engines first. Take your very small advert and your keywords and use them in your campaign. Most search engines will help you with your choice of keywords. Remember to set a budget and test, test and test again until you get quality and converting traffic.
7. Set up some classified ads. You can do this one of two ways: i)choose one or two major sites/email lists and advertise with them. ii) use an ezine ad blaster to send your ad out to numerous lower quality places.
8. Test, Update and Modify. Review, change and add to your PPC keywords. Submit more articles and adverts. Start tactfully promoting your products in the forums.
Well that’s what to do
-------------------------------------------------
© Copyright 2006 Biz Guru LLC
Lee Lister, writes as The Biz Guru, for a number of web sites including her own www.BizGuru.us and www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
This article may be freely distributed if this resource box stays attached.
-------------------------------------------------
An Internet Marketing Strategy for the Mystified - To learn more about this author, visit Lee Lister's Website.
Like this article? Share it with your friends
Ok, you’ve got your web site set up, you are sure that it is search engine friendly and you are pretty certain what your customers want. You’ve identified at least 3 affiliate programs/products that you want to promote and you think that they meet your potential customer’s needs. So now what?
Well unfortunately the days, that I can remember, of “build it and they will come” have long gone. Unless you promote your web site – no one will know that you are there and no visitors means no sales. So where so you go from here?
Well take a deep breath, a pen and paper and let’s start on your Marketing Strategy. Briefly for a new business, with a relatively inexperienced marketer, your strategy will probably include the following options:
Pay Per Click Advertising
Article Marketing
Email Marketing
Community Marketing
Classified Advertising
So let’s get started – and before you start panicking, you are just writing your Marketing Strategy. This course will explain how to do all of the following.
Your Advertising Kit
For each of your programs/products
1. Write a short advert – say 50 words.
2. Write a very short advert – say 15 words
3. Write a short article – say about 400 – 600 words.
4. Decide on your keywords – say about 30 – 50 words.
Your Marketing Kit
For your web site theme
1. Write at least 6 short auto responder messages.
2. Find or write at least 2 giveaway products.
Your Marketing Tools
1. Your web site
2. An autoresponder
3. A good email account
Now let’s put all of these together into your first Marketing Strategy.
1. Submit your web site to all the major search engines. This will start to get your web site noticed. As this takes a long time, it needs to be the first thing that you do. You can do this yourself or pay someone else to do this for you. We provide this service for our customers for $20 a month, which includes submission to Google, Yahoo and MSN.
2. Set up your autoresponder form on your web site and load your messages into the autoresponder. Ensure that you offer one of the giveaway products as a bonus for signing onto your ezine. The second giveaway can be set up for message 3 or 4. Your messages should be sent in the following intervals. Day 1,3,7,7,7,7
3. Set up your download pages, for your bonus products as well as the products you are selling. Ensure that you provide an extra offer on each download page.
4. Submit your article – including your resource box, to about 6 major ezine article sites. Limit yourself to 6 at the moment. Each of these submissions, if accepted will give you a link to your web site. If too many links to your new web site appear very quickly, search engines assume that you have been using “black hat” SEO tactics (a total no no) and will not list your site.
5. Identify 4 forums that discuss the topics of your web site. Set yourself up an account name that describes you well. We use the name “Biz Guru” which is our trade mark and name. Set up your signature to include your web site address. Start answering questions asked within the forums. Do NOT post adverts for your web site or products. Use this time to establish your credentials. If you answer questions well and contribute to the forums, your web site tag will be noticed.
6. Set up a PPC campaign – you can start with the smaller search engines first. Take your very small advert and your keywords and use them in your campaign. Most search engines will help you with your choice of keywords. Remember to set a budget and test, test and test again until you get quality and converting traffic.
7. Set up some classified ads. You can do this one of two ways: i)choose one or two major sites/email lists and advertise with them. ii) use an ezine ad blaster to send your ad out to numerous lower quality places.
8. Test, Update and Modify. Review, change and add to your PPC keywords. Submit more articles and adverts. Start tactfully promoting your products in the forums.
Well that’s what to do
-------------------------------------------------
© Copyright 2006 Biz Guru LLC
Lee Lister, writes as The Biz Guru, for a number of web sites including her own www.BizGuru.us and www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
This article may be freely distributed if this resource box stays attached.
-------------------------------------------------
An Internet Marketing Strategy for the Mystified - To learn more about this author, visit Lee Lister's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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