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Article Marketing – Make It Easy On The Reader
Written by: Lee ListerArticle Overview: Article writing is hard work, so you need to ensure that the reader actually gets to read your article. Why – because an easily read article gets spread around the internet like wild fire and is your perfect viral marketing process.
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Article Marketing – Make It Easy On The Reader
Article writing is hard work, so you need to ensure that the reader actually gets to read your article. Why – because an easily read article gets spread around the internet like wild fire and is your perfect viral marketing process.
Make it easy to read: Most computer based readers scan a web page or email searching for the information that they need, so you need to help them:
* Have an eye catching, descriptive title.
* Have lots of sub titles – just like in the article.
* Use bullet points to make it quick and easy to assimilate the information.
* Get to the point quickly.
* Use easy to understand, jargon free, wording.
* Introduce your article with a short and interesting opening paragraph
* End your article with a good conclusion.
* Leave them wanting more information and use your resource box to show them where to get it.
Make it easy to use: Getting your article read is one thing, but you also want it to be published by as many people as possible. Here’s some salient points:
* Make it the right length – under 350 words for ezines, under 750 words for web pages and under 1250 words to be included in ebooks.
* Make it grammatically correct and ensure you spell check. Best to use American spelling – even though the Brits invented the language!
* Make it interesting, humorous or contentious – or all three if you can.
* Don’t ramble – get to the point, expand on the information and close the discussion.
* Write as if you are writing for one eager to learn person – keep it personable.
* Don’t include words that are likely to trigger spam busters.
* Make it relevant, useful and your own work!
So good luck in your article marketing.
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Article Tags: american spelling, article marketing, brits, bullet points, conclusion, email, ezines, good luck, jargon, marketing process, paragraph, ramble, salient points, viral marketing, web page, web pages, wild fire
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Two Totally Different Services From One Company Heres How To Market Them Effectively Entrepreneurs Want to Start A Business But Not Sure What Type Build Your List Quickly Be a List Building Tiger How To Tell What You Do From Where Your Name Is Your Mailing List How to Get Sign Ups |
Related Forum Posts
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Should Evan add a "Social Media Marketing" category to the f
- Hi,
Online Marketing would be a great title, and having sub categories would make it even better, there would plenty of categories to choose from, Social Media, SEO, Article Marketing and yes even Affiliate Marketing to name just a few,
great looking site btw Jeff,
take care,
Carol
Re: Traffic! How do you get it?
- Traffic is the lifeblood of your internet business and it is one of the most popular questions asked all the time how do I get more traffic.
The following are some good strategies that are proven to work to help ou gain traffic to your website
A) Forum Marketing
b) Article Marketing - (Where you distribute your content is the key to success with Article marketing)
c) Video Marketing
d) Blogging
e) Social Media ( sharing content amoungst a targeted network of friends or creating Fan Pages and updating)
f) Ezine advertising ( send solo mailings to email lists of people within your niche) Go to google and type in your niche name followed by ezine or newsletter
g) Pay per Click
H) Joint ventures and ad swaps ( generally will need a list of email subscribers of your own)
I) Classified adverts online
J) Banner and Image ads - go to google and type in google image ads - full tutorial their
I would reccomend you pick one strategy and learn it until you can generate some great traffic and then you should look to move on and implement other strategies.
Do what i did
- I had the same dilemma. My solution? I started my own marketing firm! No, in all reality, even if you have a degree in Marketing, you will have to take crappy entry-level jobs to get your foot in the door. Make the most of them by taking on extra tasks that will give you skills that will improve your resume. It's a slow process, but if you can get just one job in Marketing, you're on your way!
Re: How to Promote Your Business Online
- Thanks for the list ZekeLL ,
I use many of these ways to promote my online business and am looking into using more of them.
I also use Article Marketing, Social Networking and Blogging which I find a very good way to get traffic to my site and also gain valuable backlinks.
Take care,
Carol
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