Article Writing – The Most Effective Viral Marketing There Is!
Article Writing – The Most Effective Viral Marketing There Is!
An effective article is one that is passed around the internet and appears on many web sites and in ezines. A little caution here - there are numerous “article sites” quickly set up to pander to the AdSense trend at the moment. Whilst it might seem great to have your article on thousands of web sites it can work against you. The reasons are two fold:
1. Search engines are very concerned about duplicate content – that’s your article showing up on numerous web sites – and are actively removing multiple listings. Make sure that you publish your article on your own web site first and then a few weeks later publish it on one or more major directories. This ensures that you obtain a quality listing as well as obtaining a listing for your own web site.
2. Some of the article sites are of poor quality and put up to attract AdSense income and nothing more. This means that there is not a good chance of your article actually being read. Your challenge is to make your heading and article body, full of keywords and a compelling read. In this way your article resource box should also be read.
So what do you need to do to make sure that you have a viral marketing machine silently working away in the background?
1. Write quality keyword rich articles with catchy headlines so that good quality established web sites publish it.
2. Ensure that your article is about 300 – 700 words long. The shorter length is ideal for ezines and the longer length about right for most web sites. Longer articles are acceptable, but unless they hold a lot of good information, they are less likely to be published.
3. Establish yourself in a niche by writing a large number of articles in that area.
4. Use your resource box to drive traffic to your web site. Don’t be too salesy as this is counterproductive. Just make sure that your product and/or web site are mentioned and linked.
5. Your article should discuss a topic that is applicable to your web site – and more importantly, the products you are selling. For example this article discusses Article Marketing and we have a web site totally devoted to article marketing. We are also established experts in viral marketing – hence the subject of this article. I produced several articles before I discovered this!
6. Adhere to the guidelines of the article directory. This always involves how many links are allowed in the article body and resource box. The ability to use imbedded/anchored links (links attached to key words) is not possible in many directories – so check before you use them.
7. Most importantly – write articles that someone will want to read!
Article Writing The Most Effective Viral Marketing There Is - To learn more about this author, visit Lee Lister's Website.
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Article writing is one of the hottest ways of marketing your web site and products BUT like all things in internet marketing you have to do it right to get results. Viral Marketing, an important constitute to you receiving volumes of good quality, buying traffic to your web site. So how do you combine the two?
An effective article is one that is passed around the internet and appears on many web sites and in ezines. A little caution here - there are numerous “article sites” quickly set up to pander to the AdSense trend at the moment. Whilst it might seem great to have your article on thousands of web sites it can work against you. The reasons are two fold:
1. Search engines are very concerned about duplicate content – that’s your article showing up on numerous web sites – and are actively removing multiple listings. Make sure that you publish your article on your own web site first and then a few weeks later publish it on one or more major directories. This ensures that you obtain a quality listing as well as obtaining a listing for your own web site.
2. Some of the article sites are of poor quality and put up to attract AdSense income and nothing more. This means that there is not a good chance of your article actually being read. Your challenge is to make your heading and article body, full of keywords and a compelling read. In this way your article resource box should also be read.
So what do you need to do to make sure that you have a viral marketing machine silently working away in the background?
1. Write quality keyword rich articles with catchy headlines so that good quality established web sites publish it.
2. Ensure that your article is about 300 – 700 words long. The shorter length is ideal for ezines and the longer length about right for most web sites. Longer articles are acceptable, but unless they hold a lot of good information, they are less likely to be published.
3. Establish yourself in a niche by writing a large number of articles in that area.
4. Use your resource box to drive traffic to your web site. Don’t be too salesy as this is counterproductive. Just make sure that your product and/or web site are mentioned and linked.
5. Your article should discuss a topic that is applicable to your web site – and more importantly, the products you are selling. For example this article discusses Article Marketing and we have a web site totally devoted to article marketing. We are also established experts in viral marketing – hence the subject of this article. I produced several articles before I discovered this!
6. Adhere to the guidelines of the article directory. This always involves how many links are allowed in the article body and resource box. The ability to use imbedded/anchored links (links attached to key words) is not possible in many directories – so check before you use them.
7. Most importantly – write articles that someone will want to read!
Article Writing The Most Effective Viral Marketing There Is - To learn more about this author, visit Lee Lister's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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