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Autoresponders – Here’s Some More Unusual Uses For Them

Written by: Lee Lister

Article Overview: You have probably heard about using autoresponders to set up ezines and sales pitches – but there are other just as profitable ways to use them. Here are just a few suggestions.

Autoresponders – Here’s Some More Unusual Uses For Them

You have probably heard about using autoresponders to set up ezines and sales pitches – but there are other just as profitable ways to use them. Here are just a few suggestions.

Thank You’s and Confirmations: Many of the better autoresponders allow you to set up a message system that is activated on receipt of a payment from the major payment processors. You can set up a message to welcome your new customer, give them some details about your business and offer them an opportunity to receive your ezine. Makes your customer feel safe and wanted as well as gives you an opportunity to add them to your list.

Meeting Reminders: Got a series of meetings planned? Then set up a series of messages reminding people of where, when and what. No excuses now!

Training Sessions: Why not offer a short training course on your niche market? One of my site does just this. A great idea that you can copy for your own particular subject area. Just load each course into your autoresponder and encourage people to join.

Invoicing: If you have customers who are regularly invoiced – say on a monthly or quarterly basis – then you can set up an autoresponder to automatically send out these invoices. Of course you can also include sales and promotion information. This works very effectively with consultancy or service based companies.

Business Changes: If you have a lot of business changes happening then keep your staff and customers aware by a series of messages plugged into your autoresponder. In this way everyone gets the important information.

Staff Training: You can set up a group of autoresponders to provide training and company information to new and newly promoted staff.

FAQ’s: If you have a business that generates questions then set up a FAQ page with a link to your autoresponder for more detailed questions. For example if you have a site on dogs then one of your FAQ’s may be about choosing a new puppy. Set up a link to a group of messages on how to choose a new companion.

Support: Your group of messages should start with an acknowledgement of the request as well details of when the request will be answered. You can also send a list of answers to common support requests.

Product Previews: You can increase interest in your products as well as provide your buyer reassurance by offering previews via your autoresponder messages. This works well with high ticket items such as consultancy and training – where you can offer examples. If you have high price physical products you can send out specs, photos etc.

Hopefully this has given you some ideas of how to make the most of your autoresponder. Just remember don’t spam and always double opt in.

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Article Tags: autoresponder, autoresponders, business changes, ezine, ezines, few suggestions, important information, information staff, invoices, invoicing, message system, more detailed questions, new companion, niche market, payment processors, quarterly basis, reminders, sales pitches, staff training, subject area



Related Forum Posts
Hi to all - Hi there - have just joined.I am a serial entrepreneur at am really pleased to have found a place where like minded people get together - nice to find a forum on a topic I am passionate about with so many people contributing. Heres to our future success! Paul
Autoresponders! - Great suggestion Stephen! I use Awebber for my newsletter system and find that it's a pretty good system and very price effective. You get unlimited use for a really low monthly fee. I haven't used Autoresponders to date but might consider it after your post! Thanks!
webinars on Autoreponders - Evan, putting it that way you may have a point - the effort doesn't seem to pay off. If you could score webinars with people you profile I can see word getting around and that driving traffic to your site and exposing them to the content you already have on the site. Based on the types of businesses approaching you to do these webinars you could also have them set the whole thing up and all you are doing is exposing it to the group. Example a webinar on Autoresponders and Email Marketing. I'm sure there are companies out there that will do the whole setup for you.
Re: Branding Your Business On Facebook: Be Creative - Interesting! Yes, I agree the line between business and personal can become blurred when using Facebook. Your Aunt Martha might not want to read your business links. It can be a great tool for some...I know a popular male model who uses facebook to keep in touch with fans, post new photos/links to commercials. It's a fun way to show what he's been up to, and it allows a visual medium for showcasing his work, while building his fan base. People like to comment on his page, because it makes them feel that they know a celebrity. But for an auto shop? Maybe not. If the business is in the pop culture, or it's something people want to talk about, or feel connected to, then great! But for more regular businesses, maybe not. Unusual businesses, otherwise hard-to-find items, or businesses that people feel an emotional connection to might work though! The sorts of things people want to tell their friends about.
Autoresponder v Blog Feed Subscriptions... - Hi folks, Autoresponders are a vital online tool for building and communicating with your list. But they are not the only tool for getting subscribers... Another tool is your blog feed, and just as with an autoresponder, you can post a sign up box on your site to get people to subscribe to your blog feed. If everything else is equal, I have a feeling that people might be more willing to sign up to a blog than to join a list. For one thing, most autoresponder forms are set up to require both name and email address whereas a blog feed only requires an email address. Also, inviting someone to join a blog feed seems "self explanatory" whereas some kind of inducement or justification is needed when asking someone to join a mailing list. The only problem with blog feeds is that (as far as I know) you don't get a list of subscribers' email addresses. However, using a blog feed to get subscribers could be a good first step to building a relationship with your website visitors... You can then post various list building offers as blog posts to get your blog subscribers to further commit and opt in to one or another of your lists. That might also make your respective lists more responsive (because more closely targeted and qualified). What do you think? And what do you do? Thanks, DH


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