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Autoresponders and Efficient Email Marketing
Written by: Lee ListerArticle Overview: You’ve spent a lot of time, energy and money setting up your customer list – so how do you make your list efficient and hopefully profitable?
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Autoresponders and Efficient Email Marketing
You’ve spent a lot of time, energy and money setting up your customer list – so how do you make your list efficient and hopefully profitable?
Make sure people actually want your email: Sounds silly I know, but an unwanted email is SPAM and not only gets sent to the junk folder but also reflects badly on your business. Always use a double opt in process and provide an unsubscribe link. Let your readers know when and how they joined your list.
Let them know who you are: Some people join lots of lists, or don’t remember what they signed up for. Tell them at the top of each email when and where they signed up. Always sign your email with your name and contact details – including your telephone number. This not only inspires confidence but also keeps you CAN Spam compliant.
Be interesting: A compelling headline will get your email opened and a short, well thought out email containing good quality information will encourage it to be read. It will also keep your reader away from the unsubscribe link!
Keep your sales pitch comfortable: People don’t want to be force fed sales information whilst they sit comfortably at their computer. Make your sales pitch subtle and not too frequent. Consider just using a resource box or “recommended product” at the end of your message. A P.S. sales link has always found to be effective.
Get your email delivered: Spam is increasing to almost painful levels – make sure that your message does not fall foul of the spam filters by ensuring that you do not use words that trigger them. Make sure that your reader knows that they subscribed. If you have a large list then use an established autoresponder company who can effectively manage large email deliveries and are trusted by the major ISP’s. They will also be able to advise on “trigger words”.
Be consistent: It takes time to build up a rapport with your list – regularly, but not too often, send interesting emails to them. Many people believe that it takes about 3 emails until the reader takes action, so be prepared for this. Set up your autoresponder with a group of emails set at good intervals and keep doing this for some time.!
Good luck!
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© Copyright 2006 Biz Guru Services Ltd
Lee Lister writes as The Biz Guru, for a number of web sites including her www.clikks.com where she sells her informational products. With over 20 year’s management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
If you would like more help and assistance in setting up your email marketing system then visit www.clikkmarketing.com for advice, assistance and some great products such as our Email PowerPack.
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Exactly How To Use Autoresponders To Make 10K+ a Month! ~ SECRET FINALLY EXPOSED
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Email Marketing Made Easy #22 - Using Autoresponders
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Entrepreneurs Want To Start A Serious Ebay Business An Entrepreneur Have I Got what it Takes Entrepreneurs Are You Working Efficiently Or Are You Just Plain Disorganized Entrepreneurs Increase Your Sales With Just A Little Extra Effort Write a Business Plan Nah I Can Do That Myself and Why You Shouldnt |
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webinars on Autoreponders
- Evan, putting it that way you may have a point - the effort doesn't seem to pay off.
If you could score webinars with people you profile I can see word getting around and that driving traffic to your site and exposing them to the content you already have on the site.
Based on the types of businesses approaching you to do these webinars you could also have them set the whole thing up and all you are doing is exposing it to the group. Example a webinar on Autoresponders and Email Marketing. I'm sure there are companies out there that will do the whole setup for you.
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Autoresponders!
- Great suggestion Stephen!
I use Awebber for my newsletter system and find that it's a pretty good system and very price effective. You get unlimited use for a really low monthly fee.
I haven't used Autoresponders to date but might consider it after your post!
Thanks!
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