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Beauty and the Beast of Starting a Business
Written by: Lee ListerArticle Overview: Starting a business is always difficult so always remember that a problem shared is a problem halved. I am sure that there are other small businesses in your area that are also wishing to advertise with a minimum budget. Get some leaflets printed off and start making contact with them. Here are some ideas to get you started:
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Free Download - What Type of Business Should I Start? By Lee Lister |
Beauty and the Beast of Starting a Business
Starting a business is always difficult so always remember that a problem shared is a problem halved. I am sure that there are other small businesses in your area that are also wishing to advertise with a minimum budget. Get some leaflets printed off and start making contact with them. Here are some ideas to get you started:
1. Go to the local health club and ask to put leaflets out or a poster up stating that members of the gym get 10% off a certain treatment such as, pedicure etc.
2. Offer a “bridal treatment” as a service to the local wedding planner or bridal shop.
3. Put up leaflets at the local golf club offering cheaper prices on your less busy days. Offer a discount to the local soccer club, football club, cheer leaders etc.
4. Consider setting up a mobile service – but take the usual safety precautions by aiming at clubs and hotels.
5. Contact the local mother and baby clubs and offer to provide manicures after the meeting. Young mothers are tired and would welcome the opportunity of feeling great again.
6. Offer your services at the local hospitals, assisted living etc. All places where people wish to feel better.
7. Offer your services to local large hotels – be careful how you describe what you offer!
8. Visit your local large companies, shops etc. and offer your services to their staff – either on their premises or at your office.
9. Offer a beauty club membership to your locals. Give them a discount on their 10th treatment, if they introduce a friend etc.
10. Put your posters up in places that offer complimentary services in exchange for their poster in your salon.
11. Look at other services you can offer in your salon. Sometimes that fact that you offer free coffee and make people feel really welcome is all it takes. Make sure that your “home office” is welcoming and professional looking.
12. Try and innovative new product/service etc and tell people about it – including the local radio station and newspaper.
Anything to get the name of your services in front of others. Yes you discount your prices – but you get more people in and you get the name of your company known.
Be professional, look professional, be friendly and be different! Look at how the big companies do it and use their ideas. Good luck.
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Article Tags: beauty club, bridal shop, busy days, cheer leaders, club football, club membership, complimentary services, free coffee, health club, leaflets, living etc, local golf, local health, local radio station, minimum budget, mobile service, mother and baby, safety precautions, soccer club, wedding planner
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About the Author: Lee Lister RSS for Lee's articles - Visit Lee's website  From an early age she began an unparalleled journey through business consulting that continues to span across the UK, USA, Europe and Asia. She has consulted for a considerable number of companies all over the world. Specialising in business change management, start up consultancy and trouble shooting. Lee's experience in marketing and internet marketing is also keenly sought after. She is a prolific published writer of books, ebooks and articles and can easily be found on major search engine and Amazon. Her books include: FastTrack Bid Management, Proposal Writing For Smaller Businesses, How Much Does It Cost To Start A Business, Entrepreneur's Apprentice and a series of Start My New Business books that do as they say in the title! Her major web sites are: Click here to visit Lee's website   Marketing How Do You Know What Is Working List Building Some Off Line Methods To Build Your List Entrepreneurs Want to Start An Online Estate Agency Or Real Estate Company Viral Marketing 5 Sure Fire Ways To Get The Best Kind of Virus To Have in the Winter Your Mailing List How to Get Sign Ups |
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- Beast conversion for sales via offline promotion...
Business Innovation
- Hi Simon
If you can finish off the Business Plan and think about your strategic direction or how you are going to use your product to convince people it's a great idea, it will set the foundation for your programming project. You see, when you are looking for funding you will need a Business Plan and Strategic Plan that will convince companies to invest into your new idea.
Has anyone achieved this idea before using another industry besides health and fitness that you know of?
You should also design some mockups as a "preview" for your programming project. This will also help reduce your programming costs as everyone will know exactly what you want if you have detailed mockups already completed including any functionality you require.
Starting mockups for websites and software applications on paper is the best way if you're not a guru in graphic editing software.
My entry
- 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read
- this is a fascinating book about the history of Business theory, and I'd recommend it to anybody.
2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto.
3. PADI: The Business of Diving Book
Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
Re: Moderators on vacation
- Hi Everyone,
I will be away for the next 4 days.
Starting now.
Re: Best conversion vehicle for sales - VIA OFFLINE
- [quote="bennyboy7":2y05o0eo]Beast conversion for sales via offline promotion...[/quote:2y05o0eo]
Speaking for myself, I'll ignore newspaper reviews, throw away sales letters/faxes, get angry with cold callers and door-to-door salespeople, and be skeptical of the biased opinions at sales presentations, and trade shows/free seminars.
On the other hand, when it comes to trying a new food product or restaurant, I'm easily lured by TV/radio and billboard ads.
Word-of-mouth/3rd party referrals/reviews are what typically influence my buying decisions.
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