Build Your List Quickly – Be a List Building Tiger!
Build Your List Quickly – Be a List Building Tiger!
TIGER: Trust, Interest, Gain, Expertise, Recognition.
Trust: First of all you need to build trust with your potential customers. In this time of so much intrusive spam, getting an email address out of someone is becoming harder and harder. Yes we all know that you value your subscribers and would never be silly enough to sell or give away the contents of your list – but many do. Tell your potential subscribers why you want their email addresses and what you will be doing with it. Let them know that you will never sell their details and would like their permission to send them information, product releases and sales items. Most people understand that they will receive some kind of advertising but they do want information as well. Give them an unsubscribe link as well so that they trust that they can get off the list.
Interest: Be interesting on your web site and in your ezines or newsletters. People have visited you or signed up for information about a particular subject so make sure you let them have it. In this way our wont quickly lose your recent subscribers.
Gain: Sadly most people want something for nothing. Let your subscribers have an ebook on their chosen subject when they subscribe to your list. Give them gifts every so often and tell them about genuine good value items for sale.
Expertise: People love to get information about their interests from someone that they perceive is more skilled than they are. Build this on your web site by outlining what you have done in the past. Detail some interesting observations about the subject of your site. Point out what else you have done and where else you can be found in the business world or the market you are working in.
Recognition: Make sure that you business and/or web site can be recognized by good branding and naming. Ensure that your emails and ezines always quote where the subscriber signed on and quote your web site address. Keep the format of the ezine the same each time as well. In this way your subscribers will look forward to it and keep their fingers away from that spam or unsubscribe link.
Good Luck.
Build Your List Quickly Be a List Building Tiger - To learn more about this author, visit Lee Lister's Website.
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Everyone says “the money is in the list”, but how do you build a large responsive list? Remember the TIGER. With an opt-in mail list, the emails you send containing your promotional materials such as newsletters, catalogs and marketing media are more likely to get through. So what is this TIGER?
TIGER: Trust, Interest, Gain, Expertise, Recognition.
Trust: First of all you need to build trust with your potential customers. In this time of so much intrusive spam, getting an email address out of someone is becoming harder and harder. Yes we all know that you value your subscribers and would never be silly enough to sell or give away the contents of your list – but many do. Tell your potential subscribers why you want their email addresses and what you will be doing with it. Let them know that you will never sell their details and would like their permission to send them information, product releases and sales items. Most people understand that they will receive some kind of advertising but they do want information as well. Give them an unsubscribe link as well so that they trust that they can get off the list.
Interest: Be interesting on your web site and in your ezines or newsletters. People have visited you or signed up for information about a particular subject so make sure you let them have it. In this way our wont quickly lose your recent subscribers.
Gain: Sadly most people want something for nothing. Let your subscribers have an ebook on their chosen subject when they subscribe to your list. Give them gifts every so often and tell them about genuine good value items for sale.
Expertise: People love to get information about their interests from someone that they perceive is more skilled than they are. Build this on your web site by outlining what you have done in the past. Detail some interesting observations about the subject of your site. Point out what else you have done and where else you can be found in the business world or the market you are working in.
Recognition: Make sure that you business and/or web site can be recognized by good branding and naming. Ensure that your emails and ezines always quote where the subscriber signed on and quote your web site address. Keep the format of the ezine the same each time as well. In this way your subscribers will look forward to it and keep their fingers away from that spam or unsubscribe link.
Good Luck.
Build Your List Quickly Be a List Building Tiger - To learn more about this author, visit Lee Lister's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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