Buying A Web Site On An Auction Site – And Why It May Not Be A Good Idea!
Buying A Web Site On An Auction Site – And Why It May Not Be A Good Idea!
The Web Site: There are generally two kinds of web sites for sale – the Template and the Unique Site.
Template Sites are standards sites that are quickly produced with just a different domain put to them. You can recognize them if they have one or more of the following characteristics:
* New domain name. Quickest way of finding this out is to do a whois check to find out when the domain was first registered.
* No PR – check the PR of a site using the Google tool bar. A PR0 site has not been around very long and certainly has not been heavily marketed.
* No links. Check the domain on marketleap.com
* Not in any search engines. Enter the domain name into the major search engines to see if it there – or use marketleap.com
* Affiliate only sales. There are many sites that are built around one affiliate option. If the affiliate is a major site – you are going to be competing in a very crowded market place.
* Drop ship sites. There are many of these advertised usually as no need to hold stock etc. Again a very crowded market place.
* One product sites - usually an ebook. You need to have variety to establish a successful business.
* A similar site is for sale from more than one seller or over more than one month.
* No Web Logs available. A Web log showing regular visitors from a variety of search engines and other links is very useful.
* No checkable sales figures available. Some sites are shown with copies of payments that can be found on many other web sites.
* Suggested earnings if you sell so many products a week. There is a common pack of template web sites that provide this example in their accompanying sales letters. Common sense states that you will not sell lots of products in your first few months of business. Similarly sales pitches that provide unreasonable income predictions. You will find that the established internet marketers are very careful to include legal disclaimers on their sites.
* Copies of existing businesses. All the sales, success etc of the existing business, if they are true, belong to that web site and are the result of much marketing and hard work. Therefore they are not transferable to a new web site. What is transferable is the skills and knowledge of the seller – but they rarely come with the sale.
Things to be wary of:
* Established site just means that the site is up on hosting. It does not mean it has been there for some time or sold anything.
* Sites that show a lot of visitors that are plainly from one place are usually as the result of traffic packs or placement on a traffic exchange program.
* Article only sites – also called AdSense sites. Yes these are a good start for your new business BUT Google is cracking down on sites put up only to attract advertising and clicks. Your business needs to be much more varied than just relying on one income source.
* Submitted to thousands of search engines. This is useful – but many of these search engines are of little value – just bringing floods of spam. The major search engines do not generally send their spider bots around after just one mechanical submission. They now require much more of an enticement.
* The insistence that the site remain hosted with the seller. Whilst this may be convenient it does hold you hostage and may mean the loss of your site in the future. Similarly many sellers make their money from high cost hosting.
Unique Sites have been established for some period of time, have existing traffic, links and sales. They appear in the major search engines and have natural traffic from these entries as well as from articles, PR etc. For these qualities you should expect and be happy to pay a premium – but you will get an excellent start to your internet business.
One last note: If you do buy a site, make sure that the domain is transferred to your name and registration account.
Buying A Web Site On An Auction Site And Why It May Not Be A Good Idea - To learn more about this author, visit Lee Lister's Website.
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The Seller: Look at who is selling the site. Do they have good feedback. Have a look at what else they are selling and what they have recently sold. You will get an idea of how prolific and professional they are. You can also see if they continually sell the same kind of web site week in week out. Check out their claims and how believable their sales pitch is.
The Web Site: There are generally two kinds of web sites for sale – the Template and the Unique Site.
Template Sites are standards sites that are quickly produced with just a different domain put to them. You can recognize them if they have one or more of the following characteristics:
* New domain name. Quickest way of finding this out is to do a whois check to find out when the domain was first registered.
* No PR – check the PR of a site using the Google tool bar. A PR0 site has not been around very long and certainly has not been heavily marketed.
* No links. Check the domain on marketleap.com
* Not in any search engines. Enter the domain name into the major search engines to see if it there – or use marketleap.com
* Affiliate only sales. There are many sites that are built around one affiliate option. If the affiliate is a major site – you are going to be competing in a very crowded market place.
* Drop ship sites. There are many of these advertised usually as no need to hold stock etc. Again a very crowded market place.
* One product sites - usually an ebook. You need to have variety to establish a successful business.
* A similar site is for sale from more than one seller or over more than one month.
* No Web Logs available. A Web log showing regular visitors from a variety of search engines and other links is very useful.
* No checkable sales figures available. Some sites are shown with copies of payments that can be found on many other web sites.
* Suggested earnings if you sell so many products a week. There is a common pack of template web sites that provide this example in their accompanying sales letters. Common sense states that you will not sell lots of products in your first few months of business. Similarly sales pitches that provide unreasonable income predictions. You will find that the established internet marketers are very careful to include legal disclaimers on their sites.
* Copies of existing businesses. All the sales, success etc of the existing business, if they are true, belong to that web site and are the result of much marketing and hard work. Therefore they are not transferable to a new web site. What is transferable is the skills and knowledge of the seller – but they rarely come with the sale.
Things to be wary of:
* Established site just means that the site is up on hosting. It does not mean it has been there for some time or sold anything.
* Sites that show a lot of visitors that are plainly from one place are usually as the result of traffic packs or placement on a traffic exchange program.
* Article only sites – also called AdSense sites. Yes these are a good start for your new business BUT Google is cracking down on sites put up only to attract advertising and clicks. Your business needs to be much more varied than just relying on one income source.
* Submitted to thousands of search engines. This is useful – but many of these search engines are of little value – just bringing floods of spam. The major search engines do not generally send their spider bots around after just one mechanical submission. They now require much more of an enticement.
* The insistence that the site remain hosted with the seller. Whilst this may be convenient it does hold you hostage and may mean the loss of your site in the future. Similarly many sellers make their money from high cost hosting.
Unique Sites have been established for some period of time, have existing traffic, links and sales. They appear in the major search engines and have natural traffic from these entries as well as from articles, PR etc. For these qualities you should expect and be happy to pay a premium – but you will get an excellent start to your internet business.
One last note: If you do buy a site, make sure that the domain is transferred to your name and registration account.
Buying A Web Site On An Auction Site And Why It May Not Be A Good Idea - To learn more about this author, visit Lee Lister's Website.
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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